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Senior
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Hungry to see growth
Anu Adegbola
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked with top online media agencies and in-house in both SEO and PPC for over 10 years now. My focus is Paid Search and have managed up to £600K monthly budgets, advertising over 800K products (per market), across multiple languages and industries (including Property, Travel, Retail, Fashion, Financial, Electronics, Health & Beauty, Charity, Energy). I have also effectively led digital projects, been in charge of Account Executives and introduced new technologies to my team.
I am proficient in using all the Google AdWords tools (including AdWords Scripts, Google Shopping, RLSA), Google Analytics, Bing advertising, Marin Software, Adobe Analytics, Ignition One, DoubleClick Manager (both DS3 & DBM), Kenshoo and pride myself in picking up new technologies very easily. I am also an Excel champion & love building detailed/analytical reports (one of the main reasons I got into Paid Search in the first place).
Outside my day to day tasks, I have also presented at industry conferences - BiddableWorld, SESLondon, HeroConf, PPC Chat Live, Marin Software, BrightonSEO, Benchmark Conference
I am proficient in using all the Google AdWords tools (including AdWords Scripts, Google Shopping, RLSA), Google Analytics, Bing advertising, Marin Software, Adobe Analytics, Ignition One, DoubleClick Manager (both DS3 & DBM), Kenshoo and pride myself in picking up new technologies very easily. I am also an Excel champion & love building detailed/analytical reports (one of the main reasons I got into Paid Search in the first place).
Outside my day to day tasks, I have also presented at industry conferences - BiddableWorld, SESLondon, HeroConf, PPC Chat Live, Marin Software, BrightonSEO, Benchmark Conference
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Freelance/Contract Paid Search Account Director
MINDSWAN PPC.
Working with Agencies and Advertisers on Paid Media projects including management, analysis, strategy & execution.
Clients I have worked with:
• White.net - supporting luxury brands to hit paid search KPIs, a as well as department build, forecasting & pitching for new business
• DanDan Digital - helping to build out strategy for property clients
• OMD - supporting in the management of paid search accounts of SSE & NSPCC. Role included building strategy, client management, reporting, optimizing, and just generally ensuring we were hitting KPI targets.
• RESI - Pay Per Click campaign set-up, including keyword research, competitor research, past performance analysis, campaign development; ongoing account optimization, including ad rotation/testing, landing page rotation/testing, bid monitoring and optimization, and performance enhancement; and delivery of monthly reports detailing work done, performance increases/decreases, and campaign performance statistics.
• Essence - Supporting on the Nokia account - managing several of their global Paid Search regions, rolling out automation tactics, client servicing, testing and analysis. I also supported in the auditing of the Google global accounts.
• Performics - supporting on the HP accounts - managing their supplies account across the keyword and PLA accounts across 8 EU markets, which includes monitoring account launches, optimizations, maintaining KPI targets and client servicing.
• PHD Media - leading the HSBC team in delivering best in class planning and outputs, introduce new technologies, training a team of 4 up in best practices of Paid Search and account/client management & deliver the strong agency culture PHD embodies
Clients I have worked with:
• White.net - supporting luxury brands to hit paid search KPIs, a as well as department build, forecasting & pitching for new business
• DanDan Digital - helping to build out strategy for property clients
• OMD - supporting in the management of paid search accounts of SSE & NSPCC. Role included building strategy, client management, reporting, optimizing, and just generally ensuring we were hitting KPI targets.
• RESI - Pay Per Click campaign set-up, including keyword research, competitor research, past performance analysis, campaign development; ongoing account optimization, including ad rotation/testing, landing page rotation/testing, bid monitoring and optimization, and performance enhancement; and delivery of monthly reports detailing work done, performance increases/decreases, and campaign performance statistics.
• Essence - Supporting on the Nokia account - managing several of their global Paid Search regions, rolling out automation tactics, client servicing, testing and analysis. I also supported in the auditing of the Google global accounts.
• Performics - supporting on the HP accounts - managing their supplies account across the keyword and PLA accounts across 8 EU markets, which includes monitoring account launches, optimizations, maintaining KPI targets and client servicing.
• PHD Media - leading the HSBC team in delivering best in class planning and outputs, introduce new technologies, training a team of 4 up in best practices of Paid Search and account/client management & deliver the strong agency culture PHD embodies
Testing, UP, Pitching, Search, Campaign, Google, Development, KPI, Monitoring, .Net, KEYWORD RESEARCH, Statistics, Net, Management, Automation, Forecasting, Training, Research
2016 - 2017
job
Paid Performance Manager
ZOOPLA PROPERTY GROUP.
Ownership of paid digital marketing channels including: Paid Search, Display (including Remarketing), Mobile Download campaigns (including ASO) & Mobile Re-engagement. I oversee the management and deployment of discretionary paid channel marketing activity for Zoopla Property Group. My role is designed to ensure that the annual budget is spent as efficiently as possible throughout the year to achieve the core business KPIs around traffic, leads and app downloads. The role is approximately focused on 70% PPC, 20% Display and 10% App promotion.
Digital Marketing, Marketing, Budget, PPC, Deployment, Management, App, Search, Manager
2013 - 2016
job
Senior PPC Account Manager
PREMIER FARNELL.
Responsible for the smooth running, management and optimization of paid search accounts across several territories including our two largest - UK, US as well as multilingual territories - NL, ES, FI, DK, etc. through Google and Bing. The accounts covered different campaign types: Brand, Dynamic Search Ads, Shopping, Remarketing for Search Ads, Mobile and Dynamic Campaigns (supported by Marin Software). Each territory had just over 800K products to be advertised and therefore that many ad groups in at least half of the accounts to manage (with a few million keywords in these accounts). I am also required to deliver against multiple KPIs (ROAS, Spend and Revenue) and manage the tasks and development of a couple of Account Executives. The bid management tool used is Marin Software and Adobe Analytics for conversion management/analysis.
PPC, Account Manager, Management, Analytics, ADS, Adobe, Bid management, Development, Software, Adobe analytics, Google, Campaign, Search, Manager
2012 - 2013
job
PPC Account Manager
STEAK DIGITAL.
STEAK DIGITAL; London, UK
PPC Account Manager
Responsible for the smooth running, management and optimisation of paid search campaigns for a number of clients, including Wowcher and Debenhams through Google. The accounts covered different campaign types: Brand, Dynamic Search Ads, PLAs, Remarketing for Search Ads and Gmail Ads. I was also required to deliver against multiple KPIs (Revenue and CPA) and manage the tasks and development of a couple of an Account Executive. Bid management tools used was Ignition One.
PPC Account Manager
Responsible for the smooth running, management and optimisation of paid search campaigns for a number of clients, including Wowcher and Debenhams through Google. The accounts covered different campaign types: Brand, Dynamic Search Ads, PLAs, Remarketing for Search Ads and Gmail Ads. I was also required to deliver against multiple KPIs (Revenue and CPA) and manage the tasks and development of a couple of an Account Executive. Bid management tools used was Ignition One.
PPC, Account Manager, Management, Optimization, ADS, Bid management, Development, Google, Campaign, Search, Manager
2011 - 2012
job
Digital Account Manager
CONRAD ADVERTISING.
Ensuring that monthly, quarterly and annual sales and income budgets/forecasts, and client retention targets are met within our expert PPC/Email Marketing capabilities. My role also included analyzing and reporting on campaign performance, setting out the strategies to ensure these targets were being consistently reached and maintaining positive client relationship on a regular basis. The bid management tools used was DC Storm.
Marketing, Email marketing, PPC, Account Manager, Management, Sales, Bid management, Retention, Campaign, Manager
2010 - 2011
job
PPC Account Manager
TMP Worldwide.
Responsible for the maintenance, optimization and testing of PPC campaigns for large clients such as HSBC, RBS, Lloyds through Google. The role included ensuring that new campaigns got off to the best start and continued to do well, which entailed undertaking keyword research and overseeing performance monitoring. I was also in charge of keeping our clients up-to-date on how their campaign was doing, as well as presenting project results, plus helping educate them about PPC.
Research, PPC, Account Manager, KEYWORD RESEARCH, Testing, Presenting, Monitoring, Google, Campaign, Manager, UP
2009 - 2010
job
PPC Executive/Manager
EUROFFICE.
Leading and developing the PPC strategy and optimization for the e-commerce business as well as managing a very large account through Google. I was also responsible for achieving customer acquisition and sales growth, taking ownership of in-house bid management tools and overseeing the daily optimization of the PPC channel, one of our most important marketing channels.
Marketing, PPC, E-commerce, Management, Sales, Growth, Bid management, Google, Manager
2008 - 2008
job
Search Executive
VIZEUM.
Managing and implementing multiple pay per click (PPC) campaigns for large clients, such as Coke, AOL Broadband and npower, to deliver best performance according differing client desires, sometimes, on a global level (Navteq).
PPC, Search
My education
2009
-
2010
UNIVERSITY OF WESTMINSTER
Masters, Marketing Communications
Masters, Marketing Communications
2003
-
2006
QUEEN MARY UNIVERSITY OF LONDON
BSc, Computer Science
BSc, Computer Science
2001
-
2003
PIPERS CORNER SCHOOL
Secondary, Maths, Computing, Physics
Secondary, Maths, Computing, Physics
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