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Data Analyst
Caterina Viti
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Driven by a passion for marketing data, technology, and problem solving mixed with strong business acumen. Currently expanding my expertise to predictive analytics and exploring the Cloud possibilities for big data architectures. 3 languages.
Markets
United Kingdom
Language
English
Fluently
French
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Data Analyst
Google.
Tech Lead for the EMEA market
● Data pipelines creation: focusing on providing insights through data to marketers. Using SQL logic to: allocate leads to sales from marketing campaigns, predict estimated volume of leads created per quarter, provide intelligence on accounts targeted, provide strategic data cut for each campaign
● Data processing: created a new data cleansing process, adopted by all Regions. Monitoring process to control the output and implement incremental changes.
● Process Reengineering: led end to end process for creation of a global collaborative tool: engineered the data architecture, data pipelines, infrastructure, automation features, and dashboard visualisation. Strong focus on data integrity balanced with a good user experience.
● Marketing activities reporting: created a dashboard to visualise the performance of the pages tracked with Google Analytics and a dashboard to quickly report on email performance from Marketo
● Data pipelines creation: focusing on providing insights through data to marketers. Using SQL logic to: allocate leads to sales from marketing campaigns, predict estimated volume of leads created per quarter, provide intelligence on accounts targeted, provide strategic data cut for each campaign
● Data processing: created a new data cleansing process, adopted by all Regions. Monitoring process to control the output and implement incremental changes.
● Process Reengineering: led end to end process for creation of a global collaborative tool: engineered the data architecture, data pipelines, infrastructure, automation features, and dashboard visualisation. Strong focus on data integrity balanced with a good user experience.
● Marketing activities reporting: created a dashboard to visualise the performance of the pages tracked with Google Analytics and a dashboard to quickly report on email performance from Marketo
Analyst, LED, Processing, Marketo, Logic, Campaign, Google, Monitoring, Infrastructure, Marketing, Architecture, Sales, Analytics, Automation, User Experience, Google analytics, Sql
2017 - 2018
job
Solutions Analyst
Reed Business Information-RELX Group.
Sitting in the Corporate Solutions Group in the IT department along with the Data, Analytics and Digital teams. Supporting 8 brands part of the group operating in different industries from Finance to HR.
Strong focus on data and integrations management between Eloqua, Salesforce, other marketing tools and the central DB.
● Data Management:
* Create and automate data feeds for systems and tools with SAP Business Object 3.1, 4.2. and SQL queries
* Concept creation, implementation, testing, and deployment of systems e.g. contact washing machine to clean data in Eloqua. Published a post on Oracle website on it
* Creation and maintenance of data pipelines for ad hoc programs and evergreen system programs
* Campaign reporting: with Marketing tools, Tableau and ad hoc reports
● Automation and Integration:
* Requirements gathering, concept creation, implementation and testing of new solution:s planning data architecture, systems and tools involved
* Monitoring and maintenance of existing programs
* Integration with Salesforce, setting outbound and inbound calls
* Investigations and troubleshooting for systems failures
* Training new starters on campaign canvas creation and related assets
Strong focus on data and integrations management between Eloqua, Salesforce, other marketing tools and the central DB.
● Data Management:
* Create and automate data feeds for systems and tools with SAP Business Object 3.1, 4.2. and SQL queries
* Concept creation, implementation, testing, and deployment of systems e.g. contact washing machine to clean data in Eloqua. Published a post on Oracle website on it
* Creation and maintenance of data pipelines for ad hoc programs and evergreen system programs
* Campaign reporting: with Marketing tools, Tableau and ad hoc reports
● Automation and Integration:
* Requirements gathering, concept creation, implementation and testing of new solution:s planning data architecture, systems and tools involved
* Monitoring and maintenance of existing programs
* Integration with Salesforce, setting outbound and inbound calls
* Investigations and troubleshooting for systems failures
* Training new starters on campaign canvas creation and related assets
Management, Campaign, Canvas, Monitoring, Testing, Implementation, Analyst, It, Architecture, Website, Finance, Analytics, Marketing, Integration, Tableau, Deployment, Salesforce, Data management, Automation, SAP, Training, Oracle, Sql
2016 - 2017
job
Marketing Operations
Dassault Systèmes.
DB and data pipeline maintenance from Marketing to Sales
Market Research, segmentation, targeting: understand trends and main players in the FinTech industry using surveys, sentiment analysis tools to analyse the online trends.
Set up marketing campaigns and tracking behavioural data with Neolane and Google Analytics. Analyse the results to provide actionable insights for future campaigns.
Website maintenance and website testing
Market Research, segmentation, targeting: understand trends and main players in the FinTech industry using surveys, sentiment analysis tools to analyse the online trends.
Set up marketing campaigns and tracking behavioural data with Neolane and Google Analytics. Analyse the results to provide actionable insights for future campaigns.
Website maintenance and website testing
Social Media, Marketing, Analyst, Social
My education
2015
-
2016
Queen Mary University of London
Business, Business and Management
Business, Business and Management
2010
-
2015
University of Florence
Bachelors, Economics and Business Administration
Bachelors, Economics and Business Administration
School of Business and Management
MSc, Marketing
MSc, Marketing
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