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Senior
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jobs
Creative Marketing | Content & Project Manager
Fabiana Pacini
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
A passionate, hands-on content with a varied background specialising in building brand credibility through digital and communications marketing campaigns. Proficient in driving a project from the “big idea” through execution and reporting.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
French
Fluently
Portuguese
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
MANAGER
DIXONBAXI.
As a Marketing and PR Manager at DixonBaxi, my role was to ensure business growth through various
campaigns.
• Plan and execute DB's marketing and PR strategy
• Manage all external comms across different territories including Europe, LATAM and US
• Lead the creation and development of content, including speeches, opinion pieces, blogs, books, film,
and any other publishing pieces.
• Optimise DB's social media channels to help build profile in different media spaces that will attract
clients and talent alike.
• Manage the preparation and planning of DB's awards calendar
• Plan and run our series of events
• Lead quarterly and annual tracking and analysis for marketing/profile-raising activities.
• Train and mentor Marketing interns within our Intern Academy programme.
campaigns.
• Plan and execute DB's marketing and PR strategy
• Manage all external comms across different territories including Europe, LATAM and US
• Lead the creation and development of content, including speeches, opinion pieces, blogs, books, film,
and any other publishing pieces.
• Optimise DB's social media channels to help build profile in different media spaces that will attract
clients and talent alike.
• Manage the preparation and planning of DB's awards calendar
• Plan and run our series of events
• Lead quarterly and annual tracking and analysis for marketing/profile-raising activities.
• Train and mentor Marketing interns within our Intern Academy programme.
Social Media, Marketing, Movie, Mentor, Pr, Content, Blogs, Growth, Development, Internal, Manager, Social
2018 - 2018
freelance
MEDIA SPECIALIST
RED BULL.
Worked within the Red Bull UK social team to maximize campaigns with an emphasis on paid social, focused
on product launches and grassroots events.
• Managed budget and KPI's for all social media activity. Primarily on, Facebook, Instagram, Snapchat and Twitter.
• Created custom audiences and innovative ways to use them.
• Maximised campaign efficiency once live through modification and optimisation.
• Owned and delivered the strategy for Red Bull social media campaigns in the UK
• Input to wider social activations across Red Bull UK with ideas and suggestions to make campaigns work
across sport, music and the Red Bull Media Network.
• Looked for opportunities to spread brand messages into new areas (platforms, communities, etc).
• Liaised with external partners to launch brand-awareness campaigns such as, 'Keys To Your City' across
the UK.
• Tracked and reported on performance, and continually optimise strategy and delivery.
• Developed testing strategies to support new insights, recommendations, and optimisations.
• Demonstrate social media ROI to ensure on-going investment and integration into all business plans.
A
R
B I A N
FP
F A
EXPERIENCE A
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A G E R
on product launches and grassroots events.
• Managed budget and KPI's for all social media activity. Primarily on, Facebook, Instagram, Snapchat and Twitter.
• Created custom audiences and innovative ways to use them.
• Maximised campaign efficiency once live through modification and optimisation.
• Owned and delivered the strategy for Red Bull social media campaigns in the UK
• Input to wider social activations across Red Bull UK with ideas and suggestions to make campaigns work
across sport, music and the Red Bull Media Network.
• Looked for opportunities to spread brand messages into new areas (platforms, communities, etc).
• Liaised with external partners to launch brand-awareness campaigns such as, 'Keys To Your City' across
the UK.
• Tracked and reported on performance, and continually optimise strategy and delivery.
• Developed testing strategies to support new insights, recommendations, and optimisations.
• Demonstrate social media ROI to ensure on-going investment and integration into all business plans.
A
R
B I A N
FP
F A
EXPERIENCE A
N
A G E R
Network, Social, Campaign, Music, Snapchat, KPI, Testing, Support, Twitter, Social Media, Sport, Optimization, Integration, ROI, R, Budget, Facebook, Instagram
2016 - 2018
job
CONTENT PROJECT MANAGER
MONSTERENE RGY.
UNITED KINGDOM
At Monster Energy, I was responsible for their Strategic Brands, which include, BURN, Relentless, Ultra,
2016 - 2018
Power Play, BPM and Nalu across EMEA.
As a Content Project Manager, I work closely with local markets and Digital Marketing Coordinators to make
sure the content we create on our platforms is up-to-date and on brand. From creative brainstorming around
a campaign, to set the objectives and the strategy to track and report our achievements back to the business.
• Develop a digital media buying strategy across all markets, with a budget increment of 40% from 2017
to 2018.
• Management of all Strategic Brands Websites, from content creation to the building itself. During 2017,
we launched 5 new platforms for 5 different brands in 27 different languages, with more than half of a million views and an increase of 50% on our digital product placement.
• Implement a Radio platform on BURN.com alongside Ibiza Sonica, during 2017, which gave us 94% of traffic increase during the first five months.
• Build local and global digital plans for 2018 campaigns, by setting KPI's, and annual content calendars
for all markets activations.
• Managed and briefed content agencies to create content pieces on a global scale.
• Acting as the main contact for partnerships (Spotify, Google, DJ Mag )
• Managed and trained local WebCoordinators across EMEA for 5 different brands.
• Work alongside DJ Mag and LWE to provide a live stream coverage of our events. Boardmasters,
Printworks, Tobacco Docks and Junction 2, and reach more than 5M users through our social platforms.
• Build toolkits based on new product launches across EMEA to support local markets.
• Work with heavyweights music industry leaders such as Pete Tong, Seth Troxler, Carl Cox, Loco Dice,
Solardo, RudeKid to build brand activities as well as music projects.
• Develop newsworthy moments with the communications team and third party media such as Resident
Advisor, DJ Mag, Higsnobiety or Mixmag.
• Measure and report digital performance, using analytic tools by building weekly, monthly, quarterly and annual reports. As well as competitor analysis and assessing ROI, which would all be used to influence
future decision making.
At Monster Energy, I was responsible for their Strategic Brands, which include, BURN, Relentless, Ultra,
2016 - 2018
Power Play, BPM and Nalu across EMEA.
As a Content Project Manager, I work closely with local markets and Digital Marketing Coordinators to make
sure the content we create on our platforms is up-to-date and on brand. From creative brainstorming around
a campaign, to set the objectives and the strategy to track and report our achievements back to the business.
• Develop a digital media buying strategy across all markets, with a budget increment of 40% from 2017
to 2018.
• Management of all Strategic Brands Websites, from content creation to the building itself. During 2017,
we launched 5 new platforms for 5 different brands in 27 different languages, with more than half of a million views and an increase of 50% on our digital product placement.
• Implement a Radio platform on BURN.com alongside Ibiza Sonica, during 2017, which gave us 94% of traffic increase during the first five months.
• Build local and global digital plans for 2018 campaigns, by setting KPI's, and annual content calendars
for all markets activations.
• Managed and briefed content agencies to create content pieces on a global scale.
• Acting as the main contact for partnerships (Spotify, Google, DJ Mag )
• Managed and trained local WebCoordinators across EMEA for 5 different brands.
• Work alongside DJ Mag and LWE to provide a live stream coverage of our events. Boardmasters,
Printworks, Tobacco Docks and Junction 2, and reach more than 5M users through our social platforms.
• Build toolkits based on new product launches across EMEA to support local markets.
• Work with heavyweights music industry leaders such as Pete Tong, Seth Troxler, Carl Cox, Loco Dice,
Solardo, RudeKid to build brand activities as well as music projects.
• Develop newsworthy moments with the communications team and third party media such as Resident
Advisor, DJ Mag, Higsnobiety or Mixmag.
• Measure and report digital performance, using analytic tools by building weekly, monthly, quarterly and annual reports. As well as competitor analysis and assessing ROI, which would all be used to influence
future decision making.
KPI, Product Placement, Social, UP, Manager, Energy, Energy, Power, Campaign, Google, Brainstorming, Live Stream, Music, Digital Marketing, Media buying, Support, Radio, Content, Management, ROI, Budget, Websites, Content creation, Project Manager, Marketing
2016 - 2016
job
CONTENT PROJECT MANAGER
STREET TEAM.
UNITED KINGDOM
As a Content Project Manager, I conducted all digital content creation by working closely with the CEO
2016 - 2016 and the marketing team to create a B2B strategy. One of our most significant achievements was to redesign the website by making it more user-friendly and a lead generator for our future clients. As a
start-up, I had the task to create our personas, set the tone, write the brand story and spread the word
via third-party media by working with PR agencies in the UK.
We also created many successful case studies based on some of our clients all around the globe, from
Bestival to Freaky Deaky and Dancefestopia in the US, which increased our sales by 10% throughout the year.
• Overseeing all content creation activities for our website
• Working closely with the CEO and marketing team to create a web content strategy
• Writing entertaining and informative search-optimized copy
• Seek-out and create content
• Seek to increase our knowledge and understand our fans
• Set KPI's for new campaigns and report on these
• Create success case studies
• Develop an editorial calendar
As a Content Project Manager, I conducted all digital content creation by working closely with the CEO
2016 - 2016 and the marketing team to create a B2B strategy. One of our most significant achievements was to redesign the website by making it more user-friendly and a lead generator for our future clients. As a
start-up, I had the task to create our personas, set the tone, write the brand story and spread the word
via third-party media by working with PR agencies in the UK.
We also created many successful case studies based on some of our clients all around the globe, from
Bestival to Freaky Deaky and Dancefestopia in the US, which increased our sales by 10% throughout the year.
• Overseeing all content creation activities for our website
• Working closely with the CEO and marketing team to create a web content strategy
• Writing entertaining and informative search-optimized copy
• Seek-out and create content
• Seek to increase our knowledge and understand our fans
• Set KPI's for new campaigns and report on these
• Create success case studies
• Develop an editorial calendar
Sales, Manager, UP, Redesign, Search, Web, Content strategy, KPI, Ceo, It, Website, Marketing, Content, Pr, Word, SoMe, B2B, Content creation, Project Manager, Writing, Web content
2013 - 2016
job
Act as a brand ambassador at live events
S PA I N.
Part of Vicious Media, Under Magazine was specialized in local and underground Spanish music, we
2013 - 2016
built it and launched it as a team. In the space of 6 months, we reached 8k followers on Facebook with organic reach. I also acted as a brand ambassador during events all around Spain to create live content as well as evergreen. We partnered with Eternal Midnight Mastering Studio and created a production
program for newcomers, which gave us more credibility within the scene.
• Generate, edit, curate and share content daily
• Stay up-to-date with developments and generate new ideas to draw the audience's attention
• Build and execute digital campaigns for our platforms (Facebook, Twitter, Instagram).
• Optimize content according to SEO and use platforms such as Google Adwords and Adsense
• Analysing, reviewing and reporting on the effectiveness of content to maximize results, test new
ideas to increase audience engagement
• Act as a brand ambassador at live events
• Collaborate with internal and external team to create original campaigns
2013 - 2016
built it and launched it as a team. In the space of 6 months, we reached 8k followers on Facebook with organic reach. I also acted as a brand ambassador during events all around Spain to create live content as well as evergreen. We partnered with Eternal Midnight Mastering Studio and created a production
program for newcomers, which gave us more credibility within the scene.
• Generate, edit, curate and share content daily
• Stay up-to-date with developments and generate new ideas to draw the audience's attention
• Build and execute digital campaigns for our platforms (Facebook, Twitter, Instagram).
• Optimize content according to SEO and use platforms such as Google Adwords and Adsense
• Analysing, reviewing and reporting on the effectiveness of content to maximize results, test new
ideas to increase audience engagement
• Act as a brand ambassador at live events
• Collaborate with internal and external team to create original campaigns
Seo, Google adwords, Instagram, Facebook, Adwords, Content, Test, Twitter, It, Music, Google, Production, UP
2015 - 2015
freelance
FREELANCE JOURNALIST
THEWORD.
2015 I was able to build a strategy for the new print edition, from implementing new editorial sections to the final distribution of the magazine itself.
From a digital perspective, we build a fresh emailing approach to reach out to our consumers. As a
journalist, I was also in charge of the music section, where I was able to create weekly pieces and reach an unknown public, which increased our readership by 20%.
• Work closely with the news team, photographers, and Editor-in-Chief.
• Lead and creation and development of the music section.
• Manage our newsletter distribution.
• Translate content from French to English.
• Liaise with content writers to ensure brand consistency.
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UNDER EXECUTIVEEDITOR
A G E R
From a digital perspective, we build a fresh emailing approach to reach out to our consumers. As a
journalist, I was also in charge of the music section, where I was able to create weekly pieces and reach an unknown public, which increased our readership by 20%.
• Work closely with the news team, photographers, and Editor-in-Chief.
• Lead and creation and development of the music section.
• Manage our newsletter distribution.
• Translate content from French to English.
• Liaise with content writers to ensure brand consistency.
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B I A N
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UNDER EXECUTIVEEDITOR
A G E R
Print, R, Journalist, Content, Development, Music
My education
2014
-
2015
Universidad Rey Juan Carlos
HighSchoolOrEquivalent, HELOROFFILM
HighSchoolOrEquivalent, HELOROFFILM
?
-
2018
European Communication School
Masters, DIXONBAXI
Masters, DIXONBAXI
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