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Senior Event and Exhibition manager
yvonne liversidge
,
Norwich, United Kingdom
Experience
Other titles
Skills
I'm offering
As an event and project management professional with over twenty years experience I am known for challenging the norm to raise the bar in delivering exceptional events. I have a proven track record of leading new projects, events and product lines to become market leaders within a short time-frame. I have strong organisational skills, am customer and delivery orientated with substantial line management experience, managing large-scale events in the UK, America and Europe. These skills enable me to deliver strategic, operational and business projects to budget within demanding timescales across all event disciplines.
Specialties:
Membership Organisation management.
Operational excellence, measurement and maximising value
Strategic and creative event design and management with extensive experience in large-scale UK and international event and exhibition management in the education and medical sectors
Business development, proposal writing, collateral design and production.
Leadership and performance management
Business control and financial management
Specialties:
Membership Organisation management.
Operational excellence, measurement and maximising value
Strategic and creative event design and management with extensive experience in large-scale UK and international event and exhibition management in the education and medical sectors
Business development, proposal writing, collateral design and production.
Leadership and performance management
Business control and financial management
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
Ready for
Available
My experience
2015 - ?
job
Head
unknown.
PCO specialising in large-scale healthcare events and exhibitions
Event production and management Exhibition design, production and delivery
Membership, business and sponsorship development Marketing, design and communication management
I am an extremely personable and driven event professional, focussing on operational best practice and business development
strategy. I work very comfortably as both a self-starter and team player, having developed strong communication and influencing
skills within both private and public sector organisations. From brief to delivery of events, I'm passionate about meeting
objectives, optimising income and relationships with all stakeholders. I achieve this through fully engaging with the client brief,
attention to detail and a strong ability to translate ideas into strategies and well-organised, tactical objectives.
I am seeking a challenging and permanent role, where I can make a difference.
Areas of expertise include:
• Streamlining operating procedures • Proposition, lead and sales income • Programme content development
• Strategic development of marketing generation • Exhibition design, planning and content, e-communication and social • Corporate sponsorship and business operations
media strategies partnership development • Full client account management
• Data management • Budget projection, financial management, • Membership organisation
• Line management and training reporting and analysis (average budgets management and development 40k-1million)
BA Honours European Studies (with Spanish and Law) 2:1 Prince 2 Project Management Certified Practitioner
A levels: English Literature (C), Communication Arts (C) GCSEs: Maths, English, Science, Biology, Art, Sociology, History
Event production and management Exhibition design, production and delivery
Membership, business and sponsorship development Marketing, design and communication management
I am an extremely personable and driven event professional, focussing on operational best practice and business development
strategy. I work very comfortably as both a self-starter and team player, having developed strong communication and influencing
skills within both private and public sector organisations. From brief to delivery of events, I'm passionate about meeting
objectives, optimising income and relationships with all stakeholders. I achieve this through fully engaging with the client brief,
attention to detail and a strong ability to translate ideas into strategies and well-organised, tactical objectives.
I am seeking a challenging and permanent role, where I can make a difference.
Areas of expertise include:
• Streamlining operating procedures • Proposition, lead and sales income • Programme content development
• Strategic development of marketing generation • Exhibition design, planning and content, e-communication and social • Corporate sponsorship and business operations
media strategies partnership development • Full client account management
• Data management • Budget projection, financial management, • Membership organisation
• Line management and training reporting and analysis (average budgets management and development 40k-1million)
BA Honours European Studies (with Spanish and Law) 2:1 Prince 2 Project Management Certified Practitioner
A levels: English Literature (C), Communication Arts (C) GCSEs: Maths, English, Science, Biology, Art, Sociology, History
Content, Social, Production, Science, Sponsorship, Detail, Organization, Public sector, Development, Exhibition design, Sales, Content Development, Marketing, Management, Event, C, Data management, Budget, Operations, Training, Account management, Project Management, Business development, Design
2016 - 2019
job
Senior Events and Exhibition Manager (Head of Membership)
PPL.
Leading on a new key membership organisation account, within 12 months I was able to turn around an imminently failing
event (previously managed by another company) to deliver a significant profit, increase membership benefits, streamline
business processes and financial systems, and within 18 months also researched, planned, and devised a strategic
document to deliver a range of commercially viable additional events and activities.
event (previously managed by another company) to deliver a significant profit, increase membership benefits, streamline
business processes and financial systems, and within 18 months also researched, planned, and devised a strategic
document to deliver a range of commercially viable additional events and activities.
Event, Organization, Manager, Processes
2012 - 2015
job
Senior Event, Exhibition and Marketing Manager
unknown.
(National / Healthcare / Scientific / CPD). Leading professional conference and exhibition
organisers (PCO) specialising in large-scale healthcare events. Average event: 200 - 3,000 delegates / 1-5 days / Exhibition: 20-100+ stands
Senior role managing large-scale events and lead on sponsorship and exhibition client accounts for the Company. Daily liaison and relationship maintenance, strategic exhibition planning and design, on-site operational
delivery of exhibition build and supplier management. Developing marketing communication strategies to create
leads, budget management and sales enablement.
Key Achievements:
• Led across all exhibition accounts, devised and drove the implementation of new commercial sponsorship packages
• Successfully resolved trade stakeholder and client membership issues through careful negotiation and collaboration.
• Developed successful sales strategies through close engagement with target customer base, generating leads through
marketing campaigns and an energised, inventive approach
organisers (PCO) specialising in large-scale healthcare events. Average event: 200 - 3,000 delegates / 1-5 days / Exhibition: 20-100+ stands
Senior role managing large-scale events and lead on sponsorship and exhibition client accounts for the Company. Daily liaison and relationship maintenance, strategic exhibition planning and design, on-site operational
delivery of exhibition build and supplier management. Developing marketing communication strategies to create
leads, budget management and sales enablement.
Key Achievements:
• Led across all exhibition accounts, devised and drove the implementation of new commercial sponsorship packages
• Successfully resolved trade stakeholder and client membership issues through careful negotiation and collaboration.
• Developed successful sales strategies through close engagement with target customer base, generating leads through
marketing campaigns and an energised, inventive approach
Marketing, Design, Budget, Event, Management, Sales, Implementation, Sponsorship, Manager, LED
2013 - 2014
freelance
Freelance
National Holocaust Memorial Day.
enabling me to work on a high-profile event, which was of particular interest, on a part time basis for 5 months, continuing to work at Profile during this time. This included venue
search and proposals, site visits, staff training and management, exhibition planning and delivery, client and venue
liaison, delegate management and on-site delivery.
White Paper Conference Company
London, Prior to 2002
Event Management role, specialising in white paper, legal and employment law events.
2|Page
Summary of Key Events
Event Name and Size of Budget Format Target Audience Key Responsibilities
Venue Event
search and proposals, site visits, staff training and management, exhibition planning and delivery, client and venue
liaison, delegate management and on-site delivery.
White Paper Conference Company
London, Prior to 2002
Event Management role, specialising in white paper, legal and employment law events.
2|Page
Summary of Key Events
Event Name and Size of Budget Format Target Audience Key Responsibilities
Venue Event
Training, Budget, Event, Management, Search, ME
2006 - 2012
job
Students and Teacher Network (SSAT)- Senior Team Project Manager
The Specialist Schools.
(Education and Training) A large international membership organisation delivering conferences,
training, online solutions and products. Average event: 100-2000 delegates/ 2-day/ Exhibition: 30+ stands
Promoted twice to project manage a high-profile national government programme, set-up 3 regional offices and develop a range of training products, a major annual event, online platform, within a strict budget and timeframe.
Line management, strategic stakeholder and partnership development, budget management and analysis, product
development, strategic marketing, sales enablement of events & products and supplier/web team management.
Key Achievements:
• All outputs completed for the launch of new government programme against cost, quality and time criteria with the events and online platform enthusiastically received and continued once central funding had ceased
• Drove major development of educational products and online educational solutions, expanding the company's offer and visibility
• Expanded research and analysis of market data across all events and products to successfully generate new sales bases
• Established marketing and sales effectiveness across all events through 'intelligent information', quickly translating
information into increased revenue in each year, along with improved insight into sales forecasting and required
corrective actions
• Implemented short-term business improvements for customer sales experience while maintaining cost-effective
operations
training, online solutions and products. Average event: 100-2000 delegates/ 2-day/ Exhibition: 30+ stands
Promoted twice to project manage a high-profile national government programme, set-up 3 regional offices and develop a range of training products, a major annual event, online platform, within a strict budget and timeframe.
Line management, strategic stakeholder and partnership development, budget management and analysis, product
development, strategic marketing, sales enablement of events & products and supplier/web team management.
Key Achievements:
• All outputs completed for the launch of new government programme against cost, quality and time criteria with the events and online platform enthusiastically received and continued once central funding had ceased
• Drove major development of educational products and online educational solutions, expanding the company's offer and visibility
• Expanded research and analysis of market data across all events and products to successfully generate new sales bases
• Established marketing and sales effectiveness across all events through 'intelligent information', quickly translating
information into increased revenue in each year, along with improved insight into sales forecasting and required
corrective actions
• Implemented short-term business improvements for customer sales experience while maintaining cost-effective
operations
Sales, UP, Manager, Online, Web, International, Organization, Development, Team management, Network, Strategic Marketing, Marketing, Management, Event, Forecasting, Marketing and sales, Budget, Operations, Training, Research, Project Manager
2002 - 2006
job
Team Event Manager
Royal Society of Medicine.
(Medical / Scientific / CME & CPD). A large membership organisation, one UK's major providers of CME, with hotel and state of the art conference facilities. Average event: 30-300 delegates/ 1-7 days/UK and overseas/
Exhibition: 20 stands
Promoted twice to manage a team of 6, delivering 200 medical meetings collectively in the UK and internationally.
Worked in a strategic capacity across several medical committees, responsible for generation and delivery of all
event and marketing collateral (website, brochures and publications). Maintenance of budgets, agency and supplier management.
Key Achievements:
• Promoted to support establishment of a new medical committee and range of events, included the analysis of market position and competitors within medical sector, leading to a reinvigorated membership offer
• Led new approaches to event marketing and communications, using content driven advertising and leverage of partnership arrangements
• Championed improved internal communication processes across teams and committees to foster collaborative decision
making and streamlining resources, successfully contributing to an internal departmental restructure
Exhibition: 20 stands
Promoted twice to manage a team of 6, delivering 200 medical meetings collectively in the UK and internationally.
Worked in a strategic capacity across several medical committees, responsible for generation and delivery of all
event and marketing collateral (website, brochures and publications). Maintenance of budgets, agency and supplier management.
Key Achievements:
• Promoted to support establishment of a new medical committee and range of events, included the analysis of market position and competitors within medical sector, leading to a reinvigorated membership offer
• Led new approaches to event marketing and communications, using content driven advertising and leverage of partnership arrangements
• Championed improved internal communication processes across teams and committees to foster collaborative decision
making and streamlining resources, successfully contributing to an internal departmental restructure
Marketing, Advertising, Event, Management, Content, Website, Support, Organization, Manager, Processes, LED
2000 - 2000
job
Exhibition and Sponsorship Manager
UK Imaging.
Oncology (UKIO), delegates (Exhibition consists of a three-day (Radiology Oncology Congresses) • Exhibition plan and brochure design
ACC Liverpool 100+ trade Sales are 55% multidisciplinary a charitable partnership of the • Management of client stand design and delivery
https://www.ukio. stands of income) scientific congress and British Institute of Radiology, The • Sales forecast, budget setting, management & analysis
org.uk/ 200+ technical exhibition Institute of Physics and • Responsible for meeting sales targets
speakers which run Engineering in Medicine and The • Implementation of new commercial sponsorship
simultaneously in one College of Radiographers. packages
location. Gala dinner The event is aimed at a • Strategy & workflow
and band with awards multidisciplinary audience of all • Venue and exhibition supplier management (technical,
and presentations. those involved in the field of collateral, catering, creative).
Sessions include radiological science and radiation • Marketing communication and sales strategies
interactive oncology. These include • CMS management
presentations, OsiriX Radiologists, Radiotherapists,
• Client committee and stakeholder liaison
workstation sessions Sonographers, PACS Managers,
• On-site operational & logistic delivery of Exhibition build
and live hands on Dosimetrists, Physicists,
• All exhibitor logistical communication
demonstrations with Consultants, Surgeons,
• Exhibition production and print management
ultrasound. Scientific Oncologists, Clinical Leads,
Abstracts are Technologists, Academics and • Exhibitor feedback collation and reporting
submitted. Researchers, Business Managers, • Full financial reconciliation and reporting
Hospital Managers, Nurses, IT • PR/media and social media
Managers, Purchasing and Supply
Managers.
Event Name and Size of Budget Format Target Audience Key Responsibilities
Venue Event
British Fertility 350 £100k Annual event A training event organised by the Event and Exhibition Manager
Society (BFS) Study delegates (Delegate fees consisting of 5 BFS for a multidisciplinary • Venue search, negotiation and contracting
Week, Millennium 10 trade are 70% of consecutive study days audience across 8 specialist • Client, exhibitor/sponsor, stakeholder liaison
Gloucester Hotel, stands income) with 8 specialised subjects, attracting Doctors, • Programme timetabling and content development
London. 80 modules running Surgeons, Persons Responsible, • Programme design, production and print
https://www.britis speakers concurrently and a Clinicians, Nurses, Counsellors, • Delegate and exhibition sales brochure design,
hfertilitysociety.or small exhibition of Managers and Trainees. production and print
g.uk/studyweek/m corporate sponsors. Delivers a wide variety of • Cost analysis, budget setting, sales forecasting
odules-speakers/ workshops styles, hands on • Data management, sales & marketing strategy
activities with equipment for and delivery.
training purposes and additional • Solely responsible for meeting delegate, exhibition and
technical demonstrations in the Summary of Key Events
exhibition. sponsorship sales targets and sponsorship corporate
package development
• Speaker liaison and management
• Venue and equipment supplier liaison management
(technical, collateral, catering, creative).
• PR/Media liaison and management, social media
support and strategy
• Management of full operational delivery onsite
• Delegate feedback, collation and reporting
• Full financial reconciliation and reporting
Event Name and Size of Budget Format Target Audience Key Responsibilities
Venue Event
Fertility 2019, ICC 900 £325k Annual Joint Professionals interested in clinical Event Manager (Head of Membership)
Birmingham. delegates Conference of the practice and science relating to • Combined with my Head of Membership role for BFS
https://fertilitycon 60 trade Membership human fertility, reproductive and ACE, I am responsible for co-ordinating
ference.org/ stands Organisations: medicine and biology. requirements across 3 client committees, stakeholders
200+ Association of Clinical The Membership organisations to deliver the event
speakers Embryologists, (ACE) welcome members from all over • Support for joint client stand design, collateral source
British Fertility Society the globe and from all disciplines. and production, stand layout, branding and set-up
(BFS) and the Society • Corporate Sponsorship package development and sales
for Reproduction & • Strategy and workflow management of team tasks
Fertility. The event has across the event
concurrent sessions • Manage Committee, VIP attendance and awards / running over 3 days presentations running order at the gala dinner
with a large trade • Manage agendas, business and committee at 2 x Annual
exhibition, including General Meetings
awards, presentations, • PR/Media management, social media support and gala dinner with band. strategy
The event has become • Onsite support for Committee meetings, event and the largest UK operational delivery, onsite briefings
educational forum • Onsite (adhoc) support of full Exhibition build
focusing on fertility
• Onsite delivery of client exhibition stand set up
and reproductive
• Travel grant and bursary management
medicine.
• Abstract review co-ordination, collation and selection,
Scientific abstracts are
short paper/poster presenter liaison
submitted.
• Management and co-ordination of poster and oral
presentation judging
ACC Liverpool 100+ trade Sales are 55% multidisciplinary a charitable partnership of the • Management of client stand design and delivery
https://www.ukio. stands of income) scientific congress and British Institute of Radiology, The • Sales forecast, budget setting, management & analysis
org.uk/ 200+ technical exhibition Institute of Physics and • Responsible for meeting sales targets
speakers which run Engineering in Medicine and The • Implementation of new commercial sponsorship
simultaneously in one College of Radiographers. packages
location. Gala dinner The event is aimed at a • Strategy & workflow
and band with awards multidisciplinary audience of all • Venue and exhibition supplier management (technical,
and presentations. those involved in the field of collateral, catering, creative).
Sessions include radiological science and radiation • Marketing communication and sales strategies
interactive oncology. These include • CMS management
presentations, OsiriX Radiologists, Radiotherapists,
• Client committee and stakeholder liaison
workstation sessions Sonographers, PACS Managers,
• On-site operational & logistic delivery of Exhibition build
and live hands on Dosimetrists, Physicists,
• All exhibitor logistical communication
demonstrations with Consultants, Surgeons,
• Exhibition production and print management
ultrasound. Scientific Oncologists, Clinical Leads,
Abstracts are Technologists, Academics and • Exhibitor feedback collation and reporting
submitted. Researchers, Business Managers, • Full financial reconciliation and reporting
Hospital Managers, Nurses, IT • PR/media and social media
Managers, Purchasing and Supply
Managers.
Event Name and Size of Budget Format Target Audience Key Responsibilities
Venue Event
British Fertility 350 £100k Annual event A training event organised by the Event and Exhibition Manager
Society (BFS) Study delegates (Delegate fees consisting of 5 BFS for a multidisciplinary • Venue search, negotiation and contracting
Week, Millennium 10 trade are 70% of consecutive study days audience across 8 specialist • Client, exhibitor/sponsor, stakeholder liaison
Gloucester Hotel, stands income) with 8 specialised subjects, attracting Doctors, • Programme timetabling and content development
London. 80 modules running Surgeons, Persons Responsible, • Programme design, production and print
https://www.britis speakers concurrently and a Clinicians, Nurses, Counsellors, • Delegate and exhibition sales brochure design,
hfertilitysociety.or small exhibition of Managers and Trainees. production and print
g.uk/studyweek/m corporate sponsors. Delivers a wide variety of • Cost analysis, budget setting, sales forecasting
odules-speakers/ workshops styles, hands on • Data management, sales & marketing strategy
activities with equipment for and delivery.
training purposes and additional • Solely responsible for meeting delegate, exhibition and
technical demonstrations in the Summary of Key Events
exhibition. sponsorship sales targets and sponsorship corporate
package development
• Speaker liaison and management
• Venue and equipment supplier liaison management
(technical, collateral, catering, creative).
• PR/Media liaison and management, social media
support and strategy
• Management of full operational delivery onsite
• Delegate feedback, collation and reporting
• Full financial reconciliation and reporting
Event Name and Size of Budget Format Target Audience Key Responsibilities
Venue Event
Fertility 2019, ICC 900 £325k Annual Joint Professionals interested in clinical Event Manager (Head of Membership)
Birmingham. delegates Conference of the practice and science relating to • Combined with my Head of Membership role for BFS
https://fertilitycon 60 trade Membership human fertility, reproductive and ACE, I am responsible for co-ordinating
ference.org/ stands Organisations: medicine and biology. requirements across 3 client committees, stakeholders
200+ Association of Clinical The Membership organisations to deliver the event
speakers Embryologists, (ACE) welcome members from all over • Support for joint client stand design, collateral source
British Fertility Society the globe and from all disciplines. and production, stand layout, branding and set-up
(BFS) and the Society • Corporate Sponsorship package development and sales
for Reproduction & • Strategy and workflow management of team tasks
Fertility. The event has across the event
concurrent sessions • Manage Committee, VIP attendance and awards / running over 3 days presentations running order at the gala dinner
with a large trade • Manage agendas, business and committee at 2 x Annual
exhibition, including General Meetings
awards, presentations, • PR/Media management, social media support and gala dinner with band. strategy
The event has become • Onsite support for Committee meetings, event and the largest UK operational delivery, onsite briefings
educational forum • Onsite (adhoc) support of full Exhibition build
focusing on fertility
• Onsite delivery of client exhibition stand set up
and reproductive
• Travel grant and bursary management
medicine.
• Abstract review co-ordination, collation and selection,
Scientific abstracts are
short paper/poster presenter liaison
submitted.
• Management and co-ordination of poster and oral
presentation judging
Development, Engineering, Workshops, It, Support, Workflow, Poster, Speaker, Implementation, Sales, Sponsorship, Search, Science, Production, Forecast, Manager, UP, Social, Forecasting, Marketing, Design, Layout, Branding, MArketing Strategy, CMS, Training, Budget, Social Media, Data management, Print, Event, Pr, Management, Content, Brochure, Content Development
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