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Creative and Art Director Specialising in Content Creation
Livi Leviten
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m Livi Leviten, known to many as Liv Lev. Originally from up north, I now split my time between London and the online world, specialising in art direction and scriptwriting, creating films and social content that start a conversation.
I have a hands on approach, rooted in a drive to ‘get it made’, and will nurture an idea all the way from conception to production. I pride myself on an eagle-eye for detail, which has led to multiple pitch-wins and award winning content for some of the biggest household names including MINI, Shell, the Mayor of London and the NHS.
I cut my teeth in a big agency (Iris), and sharpened them at a fast-moving start up agency (Cavalier). I partnered with a copywriter for four years, and worked solo for two. I’ve worked in large teams, and I’ve managed them. From corporate goliaths to public sector accounts, it’s about discovering an insight and telling a story.
Contact me here on Worksome for art direction, conceptual thinking, scriptwriting or just a general chit chat.
You can check out some of my favourites at http://******.***
I have a hands on approach, rooted in a drive to ‘get it made’, and will nurture an idea all the way from conception to production. I pride myself on an eagle-eye for detail, which has led to multiple pitch-wins and award winning content for some of the biggest household names including MINI, Shell, the Mayor of London and the NHS.
I cut my teeth in a big agency (Iris), and sharpened them at a fast-moving start up agency (Cavalier). I partnered with a copywriter for four years, and worked solo for two. I’ve worked in large teams, and I’ve managed them. From corporate goliaths to public sector accounts, it’s about discovering an insight and telling a story.
Contact me here on Worksome for art direction, conceptual thinking, scriptwriting or just a general chit chat.
You can check out some of my favourites at http://******.***
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Associate Creative Director/Senior Creative
Cavalier.
Idea generation, art direction, copywriting, design, producing, directing, creative strategy and account
management for clients such as:
• Mayor of London- Creative lead on the Mayor of London's 'Behind Every Great City' and 'London Is Open' campaigns. Involved continually reinventing ways to deliver a message of diversity, openness and a city striving for change throughout both year-long campaigns. Received acclaim from clients as our work was widely acknowledged as the most successful public-facing campaign by a British politician.
• NHS- Successfully pitched to create a content series in aid of the NHS' 70th birthday. Involved developing the creative strategy to encourage NHS workers to feel proud and empowered by digital healthcare innovation, plus the resulting production and direction of an 8-part social media series.
• Start ups and Charity Sector- A joy for me has been to creatively-lead start ups such as feminist brand Friction Free Shaving and disabled travel company Limitless Travel, with the objective to firmly place them on the map. Using nimble, entrepenerial and iterative thinking we established a tone of voice, creative strategy and an increase in their databases.
management for clients such as:
• Mayor of London- Creative lead on the Mayor of London's 'Behind Every Great City' and 'London Is Open' campaigns. Involved continually reinventing ways to deliver a message of diversity, openness and a city striving for change throughout both year-long campaigns. Received acclaim from clients as our work was widely acknowledged as the most successful public-facing campaign by a British politician.
• NHS- Successfully pitched to create a content series in aid of the NHS' 70th birthday. Involved developing the creative strategy to encourage NHS workers to feel proud and empowered by digital healthcare innovation, plus the resulting production and direction of an 8-part social media series.
• Start ups and Charity Sector- A joy for me has been to creatively-lead start ups such as feminist brand Friction Free Shaving and disabled travel company Limitless Travel, with the objective to firmly place them on the map. Using nimble, entrepenerial and iterative thinking we established a tone of voice, creative strategy and an increase in their databases.
Social Media, Design, Copywriting, Art Direction, Innovation, Creative Strategy, Management, Content, Idea generation, Senior Creative, Campaign, Production, Direction, Social, ME
2015 - 2018
job
iris Worldwide- Creative and Art Director
Livi Leviten.
Idea generation, creative strategy, design and art direction to create advertising firsts for clients such
as:
• MINI- Helped establish MINI's all-new brand-face from eccentric cheek to grown-up wit. Work included the 'Stay Open' MINI Convertible launch campaign, heroing a sense of boundless adventure to a new, millennial audience. And creating an industry-first email using a live change in content initiated by the reader - doubling MINI's email open rates.
• PANDORA- Won PANDORA as a client after approaching their first DM piece in a unique and PR-able way - tapping into the targeted 'boyfriend' audience by finding a role for PANDORA in their
lives.
• Wickes- Creative lead on Wickes social, tasked with bringing Wickes into the lifestyle market and away from the tradesman space. Conceptualised a UK first - a branded WhatsApp service for frustrated DIY-ers on Bank Holiday weekend. Developed a 'Hygge' video campaign, using cats to promote Wickes's winter-warming interior range. Directed a TV advert for Wickes kitchens.
as:
• MINI- Helped establish MINI's all-new brand-face from eccentric cheek to grown-up wit. Work included the 'Stay Open' MINI Convertible launch campaign, heroing a sense of boundless adventure to a new, millennial audience. And creating an industry-first email using a live change in content initiated by the reader - doubling MINI's email open rates.
• PANDORA- Won PANDORA as a client after approaching their first DM piece in a unique and PR-able way - tapping into the targeted 'boyfriend' audience by finding a role for PANDORA in their
lives.
• Wickes- Creative lead on Wickes social, tasked with bringing Wickes into the lifestyle market and away from the tradesman space. Conceptualised a UK first - a branded WhatsApp service for frustrated DIY-ers on Bank Holiday weekend. Developed a 'Hygge' video campaign, using cats to promote Wickes's winter-warming interior range. Directed a TV advert for Wickes kitchens.
Service, Social, UP, Direction, Campaign, Interior, Senior Creative, Art director, TV, Design, Idea generation, Content, Pr, Creative Strategy, Video, Advertising, Art Direction
2012 - 2014
job
iris Worldwide- Senior Account Manager
unknown.
Graduated into client servicing at the peak of the social media boom, establishing and conceptualising Philips's social media platforms. Led as a strong account handler, managing more junior staff, balancing client demands with fantastic creative work and presenting ideas inspirationally to senior staff. This role created a delivery-focused mentality on my creative work, knowing where to push boundaries and how to go about it.
The Accounts to Creative jump
During my time in accounts, I proactively built up my portfolio of creative briefs whilst learning how to code. The end result was a website that I designed and built to house my ticket to the creative
department.
The Accounts to Creative jump
During my time in accounts, I proactively built up my portfolio of creative briefs whilst learning how to code. The end result was a website that I designed and built to house my ticket to the creative
department.
Service, Social, Manager, Go, LED, UP, Direction, Interior, Presenting, Adobe, It, Website, Social Media, Adobe Suite, Logo, Account Manager, Graphic design, HTML/CSS/Javascript, Art Direction, Copywriting, Design, Html, Css
My education
2009
-
2012
University of Nottingham
BSc, Psychology
BSc, Psychology
2001
-
2008
Manchester High School for Girls
Secondary, Graphic Design
Secondary, Graphic Design
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