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CRM & Paid Search Consultant
Neil Baker
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Data driven and customer centric digital marketing professional with client-side and agency experience across a variety of industries, including sports, e-gaming and Fintech.
Adept at using my strong analytical and problem-solving skills to improve marketing ROI. I enjoy adding value to businesses that require a more insight data driven approach to their marketing strategy.
Adept at using my strong analytical and problem-solving skills to improve marketing ROI. I enjoy adding value to businesses that require a more insight data driven approach to their marketing strategy.
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2016 - ?
freelance
Digital Marketing Consultant
Self-Employed.
2016-
Worked on a varied portfolio of freelance consulting projects with end clients and as a 'white label' resource for marketing agencies.
* Delivered recency frequency value (RFV) analysis for sports intelligence agency Ear to the Ground, working on behalf of the end-client (sports e-retailer Kitbag), enabling them to segment, target their customer marketing with more effective account reactivation offers.
* Worked with marketing agency DP Publicity to audit several end-client Google ad programmes. Presented findings to the end clients and implemented recommendations which led to improved targeting and conversion, reducing cost per lead.
* Presently working with contractcars.com - a direct to market car supplier, assisting them in optimising their PPC, SEO, Social media marketing channels to improve lead generation, building a single customer view and CRM integration.
Worked on a varied portfolio of freelance consulting projects with end clients and as a 'white label' resource for marketing agencies.
* Delivered recency frequency value (RFV) analysis for sports intelligence agency Ear to the Ground, working on behalf of the end-client (sports e-retailer Kitbag), enabling them to segment, target their customer marketing with more effective account reactivation offers.
* Worked with marketing agency DP Publicity to audit several end-client Google ad programmes. Presented findings to the end clients and implemented recommendations which led to improved targeting and conversion, reducing cost per lead.
* Presently working with contractcars.com - a direct to market car supplier, assisting them in optimising their PPC, SEO, Social media marketing channels to improve lead generation, building a single customer view and CRM integration.
Digital Marketing, Social Media, Marketing, Seo, Social Media Marketing, CRM, PPC, Audit, Consulting, Integration, Google, Audit, LED, Social
2017 - 2019
job
Head of Digital
The House Crowd.
Led planning and delivery of digital marketing strategy for a leading Fintech / peer to peer lending platform and challenger brand, reporting to the CEO with regular presentation to non-exec board. Managed team of two, agency relationships (SEO, PR, PPC), £450K annual budget.
* Identified areas where marketing spend was wasted, reduced cost per acquisition by 27%.
* Appointed and worked with specialist SEO/PR and PPC agencies agency to formulate strategy, execute plan that increased website users by 17% year on year, achieved
Google ranks on more than 35 target keywords.
* Built attribution model, single customer view, developed customer personas, workflow automation and new CRM implementation (Sharpspring) to help grow investor base by 75%.
* Identified areas where marketing spend was wasted, reduced cost per acquisition by 27%.
* Appointed and worked with specialist SEO/PR and PPC agencies agency to formulate strategy, execute plan that increased website users by 17% year on year, achieved
Google ranks on more than 35 target keywords.
* Built attribution model, single customer view, developed customer personas, workflow automation and new CRM implementation (Sharpspring) to help grow investor base by 75%.
Pr, LED, Google, Ceo, Digital Marketing Strategy, Implementation, Workflow, Fintech, Website, Digital Marketing, Automation, PPC, Budget, CRM, MArketing Strategy, Seo, Marketing
2015 - 2016
job
Client Services Director
Winners FDD.
Led client delivery for a CRM consultancy providing services primarily to UEFA - European football's governing body. Reported directly to business owner, managed a team of three plus outside freelancers.
* Directed UEFA's global email marketing programme during the 2015/16 season. Doubled the engaged fan subscriber base to 1.4m and exceeded UEFA's key performance metrics.
* Led team to successfully deliver various CRM 'start-up' projects that measurably improved performance, capability and ticketing objectives for several European national
football federations, including Portugal, Romania, Slovenia, Azerbaijan and Kazakhstan.
* Directed UEFA's global email marketing programme during the 2015/16 season. Doubled the engaged fan subscriber base to 1.4m and exceeded UEFA's key performance metrics.
* Led team to successfully deliver various CRM 'start-up' projects that measurably improved performance, capability and ticketing objectives for several European national
football federations, including Portugal, Romania, Slovenia, Azerbaijan and Kazakhstan.
Marketing, CRM, Email marketing, UP, LED
2012 - 2015
job
Group Marketing Manager
Add People.
Group marketing lead for digital marketing agency providing PPC and SEO services to more than 3,000 SME's. Reported directly to the business owners with flexible budget based on ROI.
* Increased sales by 30% by launching and optimising a PPC driven inbound marketing progra
m that delivered 500+ qualified leads per month.
* Built a successful strategic relationship with Google, enforced best practice that led to the agency's reinstatement as a Premier SME Partner, and led towards a rebate on client Google Ad spend that added c. £500,000 to the business bottom line.
* Increased sales by 30% by launching and optimising a PPC driven inbound marketing progra
m that delivered 500+ qualified leads per month.
* Built a successful strategic relationship with Google, enforced best practice that led to the agency's reinstatement as a Premier SME Partner, and led towards a rebate on client Google Ad spend that added c. £500,000 to the business bottom line.
Digital Marketing, Marketing, Seo, Budget, PPC, C, ROI, Sales, Inbound Marketing, Google, Manager, LED
2007 - 2011
job
Head of Marketing
totesport.com.
Planned, led the execution of online marketing strategy for one of the UK's largest betting brands, managing a department of 11 and a £2m marketing budget.
* Audited £1 million p.a. loss making affiliate programme, enabling my team to focus on cost control and growth in the right areas, bringing the programme into profit within 18 months.
* Led planning and delivery of a TV, online advertising campaign positioning brand as a multi-sports destination during the 2010 FIFA World Cup, achieved 20% growth in market share during the tournament.
* Worked with an internal team and external consultants to deliver a website redesign and marketing relaunch of totesport.com in 2010, improving live site display and registration leading to 57% increase in sports betting revenues (2010-2011).
* Reduced SEO and PPC cost per acquisition by c. 60% through regular agency performance reviews and working in partnership with them to optimise channels.
* Audited £1 million p.a. loss making affiliate programme, enabling my team to focus on cost control and growth in the right areas, bringing the programme into profit within 18 months.
* Led planning and delivery of a TV, online advertising campaign positioning brand as a multi-sports destination during the 2010 FIFA World Cup, achieved 20% growth in market share during the tournament.
* Worked with an internal team and external consultants to deliver a website redesign and marketing relaunch of totesport.com in 2010, improving live site display and registration leading to 57% increase in sports betting revenues (2010-2011).
* Reduced SEO and PPC cost per acquisition by c. 60% through regular agency performance reviews and working in partnership with them to optimise channels.
Marketing, Seo, Online Marketing, MArketing Strategy, Advertising, Budget, PPC, C, Website, TV, Growth, Affiliate, Campaign, Redesign, Online, LED
2004 - 2007
job
CRM and Insight Manager
unknown.
Led online and telephone betting customer marketing programme, delivery of insight, competitor and market analysis, reporting to the Group Marketing Director.
* Built single customer view in CRM database, merging phone betting, online betting and gaming data.
* Applied customer segmentation to develop a 'VIP' segment that increased average lifetime revenue value by 67%.
* Managed CRM programme that helped reduced average monthly churn by 5%.
* Built single customer view in CRM database, merging phone betting, online betting and gaming data.
* Applied customer segmentation to develop a 'VIP' segment that increased average lifetime revenue value by 67%.
* Managed CRM programme that helped reduced average monthly churn by 5%.
Marketing, CRM, Database, Online, Manager, LED
2003 - 2004
job
Senior Research and Development Executive - Combined Insurance
AON.
Research, Development, Insurance
2000 - 2002
job
Senior Marketing Analyst
ICC Information.
Marketing, Analyst
1997 - 2000
job
Senior Analyst
IRI Infoscan.
Analyst
1996 - 1997
job
Field Controller
TNS.
My education
2000
-
2002
Thames Valley University
Unspecified, Marketing
Unspecified, Marketing
1992
-
1995
University of East Anglia
Bachelors, DIGITAL MARKETING PLATFORM EXPERIENCE
Bachelors, DIGITAL MARKETING PLATFORM EXPERIENCE
?
-
2016
n/a
HighSchoolOrEquivalent, Lapsed and presently studying to regain certification
HighSchoolOrEquivalent, Lapsed and presently studying to regain certification
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