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jobs
BRAND MARKETING AND COMMUNICATIONS
Arieta Mujay
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Vision-driven change agent with career-long record of marketing and communications management success for Global
leading retailers, pure online digital e-tailers and Start up's. A self starter with a hard working ethic able to initiate projects
with minimal direction. With "Big Picture" thinking and a "no job is too small" attitude I get stuck in.
Proven talent for aligning business strategy and objectives with marketing and communications management paradigms to
achieve brand goals with minimum expenditures.
A focused thought leader with expertise across numerous facets of marketing and communications excellence including PR
& Communications, Brand Marketing, Influencer and social media strategy, Ideation and execution of Digital Campaigns,
Event planning and brand alignment and partnerships.
leading retailers, pure online digital e-tailers and Start up's. A self starter with a hard working ethic able to initiate projects
with minimal direction. With "Big Picture" thinking and a "no job is too small" attitude I get stuck in.
Proven talent for aligning business strategy and objectives with marketing and communications management paradigms to
achieve brand goals with minimum expenditures.
A focused thought leader with expertise across numerous facets of marketing and communications excellence including PR
& Communications, Brand Marketing, Influencer and social media strategy, Ideation and execution of Digital Campaigns,
Event planning and brand alignment and partnerships.
Markets
United Kingdom
Denmark
Sweden
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
CONSULTANT BRAND MARKETING, COMMUNICATIONS & SOCIAL MEDIA INFLUENCER STRATEGIST
unknown.
Social Media, Marketing, Social
2017 - 2018
job
HEAD OF GLOBAL COMMUNICATIONS - INTERIM ROLE
N BROWN GROUP.
Key Achievements:
1. Acted as Head of Global Communications by overseeing brand launches in key target markets including US,
Australia and Ireland, looking after 3 key brands, SIMPLY BE, JD WILLIAMS AND JACAMO.
2. Led, developed and adapted global communications strategy for all 3 brands.
3. Increased and Accelerated US SIMPLY BE Social media following growth and engagement by 60% and Australia social media following and engagement increase by 20%
4. Lead on the development and implementation of localized international PR plans in partnership with the internal
PR team as well as external PR agencies, to drive brand awareness in new and existing international markets
including the USA and Australia to drive Digital first strategy.
5. Campaign generation and execution
6. Built test, measure and optimised campaign model to meet pipeline goals.
7. Implemented Influencer and social media strategy which included "Viral" and talkable moments within the PLUS
& Curve Community.
8. Worked with wider marketing team including SEO, CRM, acquisitions, paid search, affiliate networks to ensure
one tone of voice for the brand.
9. KPI's, goal setting and management of entire inhouse team and external agencies.
10. Increased positive brand sentiment by 40% across international markets.
1. Acted as Head of Global Communications by overseeing brand launches in key target markets including US,
Australia and Ireland, looking after 3 key brands, SIMPLY BE, JD WILLIAMS AND JACAMO.
2. Led, developed and adapted global communications strategy for all 3 brands.
3. Increased and Accelerated US SIMPLY BE Social media following growth and engagement by 60% and Australia social media following and engagement increase by 20%
4. Lead on the development and implementation of localized international PR plans in partnership with the internal
PR team as well as external PR agencies, to drive brand awareness in new and existing international markets
including the USA and Australia to drive Digital first strategy.
5. Campaign generation and execution
6. Built test, measure and optimised campaign model to meet pipeline goals.
7. Implemented Influencer and social media strategy which included "Viral" and talkable moments within the PLUS
& Curve Community.
8. Worked with wider marketing team including SEO, CRM, acquisitions, paid search, affiliate networks to ensure
one tone of voice for the brand.
9. KPI's, goal setting and management of entire inhouse team and external agencies.
10. Increased positive brand sentiment by 40% across international markets.
Community, Social, LED, International pr, USA, Interim, Campaign, Search, International, KPI, Development, Social Media, Affiliate, Implementation, Growth, Test, Management, Pr, CRM, Seo, Marketing
2017 - 2017
freelance
COMMUNICATIONS CONSULTANT - GLOBAL ROLE
HOXBY COLLECTIVE.
Key Achievements:
1. Developed communications and influencer launch strategy for start up retailers and e-tailers
2. Created 25% uplift in sales with launch campaign for ISAWITFIRST.com 2 weeks after launch
3. Lead and managed Global Communications, Influencers and content teams across brands
4. Launched ambassadorship programme to increase retention and loyalty across business.
1. Developed communications and influencer launch strategy for start up retailers and e-tailers
2. Created 25% uplift in sales with launch campaign for ISAWITFIRST.com 2 weeks after launch
3. Lead and managed Global Communications, Influencers and content teams across brands
4. Launched ambassadorship programme to increase retention and loyalty across business.
Content, Sales, Retention, Campaign, UP
2016 - 2016
temp
HEAD OF COMMUNICATIONS - CONTRACT ROLE
SOSANDAR.COM.
Key Achievements:
1. Administered PR Launch strategy and hosted launch media and influencer events
2. Attained over £100,000 worth of print, online and TV coverage in 9 weeks
3. Developed PR, Social and Influencer strategy for the year
4. Created brand identity and social media buzz amongst target demographic
1. Administered PR Launch strategy and hosted launch media and influencer events
2. Attained over £100,000 worth of print, online and TV coverage in 9 weeks
3. Developed PR, Social and Influencer strategy for the year
4. Created brand identity and social media buzz amongst target demographic
Social Media, Print, Pr, TV, Online, Social
2015 - 2016
job
HEAD OF PR AND COMMUNICATIONS
BOOHOO COM.
Key Achievements:
1. Built the Global PR and communications strategy for the UK and other key markets including the USA,
Australia, South Africa, UAE.
2. Led Brainstorm for all creative ideas across the marketing floor.
3. Boosted AVE increase of 48% from June, 2015 till August, 2016 via brand activation, influencer and social media outreach, and brand collaborations
4. Created advantageous press opportunities in a variety of print and online publications, including Vogue
and Refinery29 which led to positive and balanced brand sentiment.
1. Built the Global PR and communications strategy for the UK and other key markets including the USA,
Australia, South Africa, UAE.
2. Led Brainstorm for all creative ideas across the marketing floor.
3. Boosted AVE increase of 48% from June, 2015 till August, 2016 via brand activation, influencer and social media outreach, and brand collaborations
4. Created advantageous press opportunities in a variety of print and online publications, including Vogue
and Refinery29 which led to positive and balanced brand sentiment.
Social Media, Marketing, Print, Pr, Brand activation, USA, Online, LED, Social
2014 - 2015
job
AGENCY DIRECTOR
AFRICAN CREATIVE COLLECTIVE.
Key Achievements:
1. Marketed and worked with various contemporary African fashion brands, including Chichia London,
Orange Culture and Josh & Nicol
2. Conferred with international fashion brands on entry and penetration into African markets such as
Nigeria, Ghana, Kenya, South Africa, Botswana
3. Collaborated with ASOS on their ASOS AFRICA strategy. Oversaw fashion production for Chichia
London x ASOS and collaborated on editorial and campaign shoots in Africa
4. Planned presentations and press events in the UK and US such as Arise Fashion Week NYC / Fashion
Scout at London Fashion Week
1. Marketed and worked with various contemporary African fashion brands, including Chichia London,
Orange Culture and Josh & Nicol
2. Conferred with international fashion brands on entry and penetration into African markets such as
Nigeria, Ghana, Kenya, South Africa, Botswana
3. Collaborated with ASOS on their ASOS AFRICA strategy. Oversaw fashion production for Chichia
London x ASOS and collaborated on editorial and campaign shoots in Africa
4. Planned presentations and press events in the UK and US such as Arise Fashion Week NYC / Fashion
Scout at London Fashion Week
Fashion, International, Campaign, Production
2014 - 2015
freelance
CREATIVE CONSULTANT
UNITED NATIONS.
Key Achievements:
1. Facilitated introductions of EFI to international and African luxury brands for collaborations with local
artisans across Africa.
2. Pioneered strategic engagement of African luxury brands with high-profile e-commerce platforms and sponsors
3. Curated art / fashion installation called "HOME AFFAIRS" for NOW GALLERY London.
4. Compiled and created a new bi-monthly "AFRO HAIR AND BEAUTY" Column for Cosmopolitan
magazine online. Post were seen by over 50,000 thousand readers each month.
1. Facilitated introductions of EFI to international and African luxury brands for collaborations with local
artisans across Africa.
2. Pioneered strategic engagement of African luxury brands with high-profile e-commerce platforms and sponsors
3. Curated art / fashion installation called "HOME AFFAIRS" for NOW GALLERY London.
4. Compiled and created a new bi-monthly "AFRO HAIR AND BEAUTY" Column for Cosmopolitan
magazine online. Post were seen by over 50,000 thousand readers each month.
E-commerce, Fashion, Creative consultant, BEE, International, Online
2009 - 2013
job
HEAD OF UK PRESS
RIVER ISLAND.
Key Achievements:
1. Fulfilled a key role in the major rebrand of River Island, with UK sales growing in the UK and Internationally
2. Acted as host of River Island TV for 41/2 years and functioned as fashion editor for River Island Instore
and online Magazine
3. Fostered press relationships, driving River Island key messages across short and long-lead titles, short
lead and weekly print magazine. Relationships also included online magazines and fashion sites, as well as digital influencers
4. Increased brand awareness and talkability - positive brand sentiment by 65%
5. Cultivated relationships with new brand ambassadors, Influencers and celebrities
6. Established River Island Secret Sessions, securing new talent to perform in stores
7. Assumed integral role in collaboration with Rihanna for River Island
8. Collaborated closely with My Beautiful City (Production agency) on the launch at London Fashion
Week, in-store launch, and opening ceremony in NYC
9. Partnered with The British Fashion Council on the Fash/On Film initiative sponsored by River Island,
and working alongside globally renowned production agencies and individuals to ensure seamless
execution.
1. Fulfilled a key role in the major rebrand of River Island, with UK sales growing in the UK and Internationally
2. Acted as host of River Island TV for 41/2 years and functioned as fashion editor for River Island Instore
and online Magazine
3. Fostered press relationships, driving River Island key messages across short and long-lead titles, short
lead and weekly print magazine. Relationships also included online magazines and fashion sites, as well as digital influencers
4. Increased brand awareness and talkability - positive brand sentiment by 65%
5. Cultivated relationships with new brand ambassadors, Influencers and celebrities
6. Established River Island Secret Sessions, securing new talent to perform in stores
7. Assumed integral role in collaboration with Rihanna for River Island
8. Collaborated closely with My Beautiful City (Production agency) on the launch at London Fashion
Week, in-store launch, and opening ceremony in NYC
9. Partnered with The British Fashion Council on the Fash/On Film initiative sponsored by River Island,
and working alongside globally renowned production agencies and individuals to ensure seamless
execution.
Print, Fashion, Movie, Sales, TV, Production, Online
2004 - 2009
job
PR MANAGER
NEW LOOK RETAILERS LTD.
Key Achievement:
1. Developed PR bible and benchmark for In house PR team
2. Conceptualised brand collaborations and partnerships
3. Inspired HR to promote in house by developing and leading an award winning PR team for 5 years
1. Developed PR bible and benchmark for In house PR team
2. Conceptualised brand collaborations and partnerships
3. Inspired HR to promote in house by developing and leading an award winning PR team for 5 years
Pr, Winning, Manager
My education
?
-
2004
Brighton University
Bachelors, LAW (Minor in MARKETING)
Bachelors, LAW (Minor in MARKETING)
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