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jobs
Strong marketer who produces content that sells
Ayo Abbas
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I love creating engaging words that bring products and services to life. I love turning complex things into understandable and simple.
I love getting to the heart of what a project is by asking the right questions and then turning that into tangible marketing outputs that deliver brilliant business results.
My experience spans over 18 years in marketing communications for both large and small companies. I started in PR so know how to write engaging copy too which can be used on social media, websites and in emails. I also know how to produce brochures and websites too.
I love getting to the heart of what a project is by asking the right questions and then turning that into tangible marketing outputs that deliver brilliant business results.
My experience spans over 18 years in marketing communications for both large and small companies. I started in PR so know how to write engaging copy too which can be used on social media, websites and in emails. I also know how to produce brochures and websites too.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Head of Marketing Communications
pi-top.
Strategic marketing lead for a team of five for a high-growth education technology company scale up delivering hardware and SaaS.
• Developed strategy and implemented short term crowdfunding campaign to raise £200k on Kickstarter for the new pi-top [4] device.
• Led marketing and sales aspects for major exhibition presence at education show in London for the launch of pi-top [4].
• Developed strategy and implemented short term crowdfunding campaign to raise £200k on Kickstarter for the new pi-top [4] device.
• Led marketing and sales aspects for major exhibition presence at education show in London for the launch of pi-top [4].
Marketing, Marketing and sales, Saas, Management, Sales, Strategic Marketing, Technology, Growth, Hardware, Crowdfunding, Campaign, UP, LED
2018 - 2018
project
Marketing Communications Manager
NHS Property Services.
Delivering integrated marketing communications activity across property, operations and finance directorates. Activities included social media management, drafting copy for websites and drafting case studies .
Marketing, Operations, Finance, Manager
2016 - 2017
job
Senior Communications Manager
NG Bailey.
Leading all external communications including drafting press releases, articles and infographics. Running social media campaigns including advertising for this specialist construction sub contractor.
Social Media, Advertising, Linkedin, Management, Service, Recruitment, Bim, Campaign, Energy, Manager, Winning, Social
2012 - 2016
job
Senior Marketing Communications Manager, Major Programmes and Infrastructure
Mace.
• Developed annual marketing plans and strategies supporting the 12 strong Infrastructure board to achieve double revenue growth in just three years to £60m.
• Headed the development and implementation of a highly successful three-year integrated marketing plan to promote the redevelopment of the £750m Birmingham New Street station. Developed key messages focusing on technical excellence using project milestones as the main hook.
Oversaw the 2015 launch strategy which saw Mace sponsor a £20k launch event which was leveraged to secure significant national and regional press coverage. One news clip alone received 12,000 online views and four technical features were secured. Senior stakeholders from HS2, Network Rail and the Department for Transport attended. The project won 18 industry awards including Building.
• Introduced a £30k, six-month programme management positioning and thought leadership campaign with NCE magazine, a first for the company. This work showed the significant value that Mace could achieve by taking a campaign based approach. Three direct enquiries received, 400 webinar views and client engagement with Network Rail, Highways England, Thames Water and EDF Energy.
• Worked with Mace's development team to promote its Greenwich Square, Newington Butts, Assam Place and Deaconess House mixed use development schemes. This included working with and managing their respective B2C PR agencies on several events and PR as well as leading communications activities with clients such as the GLA.
• Devised major thought leadership campaign with leading think tank Centre for Cities to develop a research report called 'Delivering Change - making transport works for cities'. Key stakeholders from TOC's, regional authorities and transport bodies built relationships with Mace.
• Headed the development and implementation of a highly successful three-year integrated marketing plan to promote the redevelopment of the £750m Birmingham New Street station. Developed key messages focusing on technical excellence using project milestones as the main hook.
Oversaw the 2015 launch strategy which saw Mace sponsor a £20k launch event which was leveraged to secure significant national and regional press coverage. One news clip alone received 12,000 online views and four technical features were secured. Senior stakeholders from HS2, Network Rail and the Department for Transport attended. The project won 18 industry awards including Building.
• Introduced a £30k, six-month programme management positioning and thought leadership campaign with NCE magazine, a first for the company. This work showed the significant value that Mace could achieve by taking a campaign based approach. Three direct enquiries received, 400 webinar views and client engagement with Network Rail, Highways England, Thames Water and EDF Energy.
• Worked with Mace's development team to promote its Greenwich Square, Newington Butts, Assam Place and Deaconess House mixed use development schemes. This included working with and managing their respective B2C PR agencies on several events and PR as well as leading communications activities with clients such as the GLA.
• Devised major thought leadership campaign with leading think tank Centre for Cities to develop a research report called 'Delivering Change - making transport works for cities'. Key stakeholders from TOC's, regional authorities and transport bodies built relationships with Mace.
Growth, Manager, Energy, Energy, Online, Campaign, Development, Infrastructure, Implementation, Marketing, Network, Management, Pr, Leadership, Event, B2C, Research
My education
2006
-
2007
London Metropolitan Business School
CIM Postgrad Diploma, Marketing
CIM Postgrad Diploma, Marketing
1996
-
2000
University of Hertfordshire
Bachelors, Business Studies
Bachelors, Business Studies
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