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Senior
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0
jobs
Digital Marketing | Web & UX | SEO
Lucy Pickering
,
NOTTINGHAM, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a CIM qualified marketer with over 10 years digital and marketing experience.
I've worked in Marketing for various sectors, including technology, transport, the arts, lottery funding and travel.
I specialise in website management, UX, search and conversion optimisation.
I support small and growing organisations to thrive online with marketing strategy, planning and execution.
I've worked in Marketing for various sectors, including technology, transport, the arts, lottery funding and travel.
I specialise in website management, UX, search and conversion optimisation.
I support small and growing organisations to thrive online with marketing strategy, planning and execution.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Online Marketing and UX Manager
The Access Group.
Managing the continuous improvement of the website to improve UX and increase leads.
Responsibilities include:
● Coordination of UX improvement projects within the Digital Marketing team
● Apply a test/iterate approach to continuous improvement of theaccessgroup.com
● Lead on user research: conceiving and conducting interviews and surveys that provide valuable insights
● Translating user research results and analytics into user flows and Design/Development requirements wireframes that lead to intuitive user experiences
● Maintains functionality, appearance and accuracy of the website using Umbraco CMS and managing any development requirements
● Site analysis and implementation to promote SEO best practices, improving page speed, canonicalisation, indexation, keyword targeting and internal linking structure
● Manage the technical support agency for Umbraco and any major projects (e.g. health checks, upgrades)
● Manage digital agencies for site migrations of acquired companies and SEO outreach
● Account management of various business areas and their digital marketing
● Line management of Digital Marketing Specialist
Key achievements:
● Completed 25 user research task-based interviews to inform updates across the website
● Nominated for annual President's Club for outstanding contribution to the team in my first year
Responsibilities include:
● Coordination of UX improvement projects within the Digital Marketing team
● Apply a test/iterate approach to continuous improvement of theaccessgroup.com
● Lead on user research: conceiving and conducting interviews and surveys that provide valuable insights
● Translating user research results and analytics into user flows and Design/Development requirements wireframes that lead to intuitive user experiences
● Maintains functionality, appearance and accuracy of the website using Umbraco CMS and managing any development requirements
● Site analysis and implementation to promote SEO best practices, improving page speed, canonicalisation, indexation, keyword targeting and internal linking structure
● Manage the technical support agency for Umbraco and any major projects (e.g. health checks, upgrades)
● Manage digital agencies for site migrations of acquired companies and SEO outreach
● Account management of various business areas and their digital marketing
● Line management of Digital Marketing Specialist
Key achievements:
● Completed 25 user research task-based interviews to inform updates across the website
● Nominated for annual President's Club for outstanding contribution to the team in my first year
Management, President, Manager, Online, Health, Development, Implementation, Surveys, Support, Website, Umbraco CMS, Test, Analytics, Digital Marketing, Continuous improvement, Wireframes, Umbraco, Account management, Research, CMS, UX, User research, Online marketing, Seo, Design, Marketing
2016 - 2017
job
Digital Marketing Executive
East Midlands Trains.
Managing and optimising EMT's digital channels to maximise revenue. Responsibilities include:
● Maintaining and updating content on eastmidlandstrains.co.uk and managing any development requirements alongside our web agency
● Managing the relationship with Trainline.com to maximise opportunities on our booking engine
● Product management of our mobile website and app
● Delivering targeted digital marketing campaigns and reporting on their success
● Working with an agency to manage SEO, keep up with trends and maximise opportunities
● Generating marketing content for social media channels and delivering commercial elements of social media strategy, to complement the live service led social media approach
Key achievements:
● Project managing an upgrade from a single page mobile website to an entirely responsive site, resulting in a reduced bounce rate of 25% and a 5% increase in conversions on mobile devices
● Working with our retail partner to launch two agile mobile booking products (website and app), acting on customer feedback and testing iterative changes for regular updates
● Launching an Instagram account with 1200 followers in the first three months
● Maintaining and updating content on eastmidlandstrains.co.uk and managing any development requirements alongside our web agency
● Managing the relationship with Trainline.com to maximise opportunities on our booking engine
● Product management of our mobile website and app
● Delivering targeted digital marketing campaigns and reporting on their success
● Working with an agency to manage SEO, keep up with trends and maximise opportunities
● Generating marketing content for social media channels and delivering commercial elements of social media strategy, to complement the live service led social media approach
Key achievements:
● Project managing an upgrade from a single page mobile website to an entirely responsive site, resulting in a reduced bounce rate of 25% and a 5% increase in conversions on mobile devices
● Working with our retail partner to launch two agile mobile booking products (website and app), acting on customer feedback and testing iterative changes for regular updates
● Launching an Instagram account with 1200 followers in the first three months
Service, Social, UP, LED, Booking, Responsive, Web, App, Development, Testing, Website, Digital Marketing, Content, Management, Agile, Instagram, Retail, Product Management, Seo, Marketing, Social Media
2014 - 2016
job
Digital Content Officer
Nottinghamshire County Council.
A member of the core delivery team for a major project to improve digital services, involving:
● Content migration for the launch of a new, user-centric Council website built on Umbraco
● Leading the build of a new online events system as part of a multi-disciplinary team
● Implementing a new social media policy and practice across the Council
● Overseeing the digital elements of marketing campaigns for a variety of services
● Digital content generation and management, including copy, images/videos and forms
● The project has been recognised as Best Public Sector in the UK User Experience Awards.
● Content migration for the launch of a new, user-centric Council website built on Umbraco
● Leading the build of a new online events system as part of a multi-disciplinary team
● Implementing a new social media policy and practice across the Council
● Overseeing the digital elements of marketing campaigns for a variety of services
● Digital content generation and management, including copy, images/videos and forms
● The project has been recognised as Best Public Sector in the UK User Experience Awards.
Social Media, Marketing, User Experience, Umbraco, Management, Content, Website, Public sector, Online, Social
2013 - 2014
freelance
Digital Marketing Executive
Accor Hotels.
● Digital Content Adviser - Auckland Tourism, Events and Economic Development
● Business Support - New Zealand Fire Service
● Business Support - New Zealand Fire Service
Digital Marketing, Marketing, Content, Service, Support, Development
2012 - 2013
job
Communications Officer
Big Lottery Fund.
Big Lottery Fund is the largest distributor of National Lottery money to good causes in the UK. I worked across a broad range of communications channels to keep key stakeholders informed of the range of funds available and ensure that communities are aware of lottery funding available in their area. With a lead role for digital marketing across England.
Digital Marketing, Marketing
2012 - 2012
job
E-Marketing Officer
Curve theatre.
Responsible for Curve theatre's electronic and online communication and sales systems, focussed on increased engagement and sales.
Marketing, Sales, Online
My education
Chartered Institute of Marketing
Professional, Marketing
Professional, Marketing
University of Leeds
Bachelors, Communications Studies
Bachelors, Communications Studies
Rawlins Community College
Secondary, Sociology
Secondary, Sociology
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