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1
jobs
PPC, lead generation and tracking specialist
Connie Io Weng Chan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’ve been working for a few start-ups in London for years and growth is in my blood. I am highly hands-on with experience in PPC campaign management, CRM management and automation, email marketing, website tracking and organising webinars/events. My charge rate is flexible, please get in touch with me today to discuss your exciting projects!
Key skills
Google Ads management
Facebook Ads management
Google Tag Manager
A/B testing
Email marketing
Campaign tracking and ROI reports
Organising webinars and events
CRM management and automation
Key skills
Google Ads management
Facebook Ads management
Google Tag Manager
A/B testing
Email marketing
Campaign tracking and ROI reports
Organising webinars and events
CRM management and automation
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Growth Marketer
hackajob.
▪ Email newsletter creation, achieved 76% open rate and below 1% bounce rate
▪ Web page A/B testing, improved a conversion rate from 0.28% to 5.30%
▪ Facebook, LinkedIn and Google Ads campaign management and reporting
▪ Using tools (Hotjar, Heap and Google Analytics) to monitor and optimise website user acquisition efficiency
▪ Project management of the website re-launch with product manager
▪ CRM management and audience segmentation
▪ Liaised with graphic designers for ad creative
▪ Web page A/B testing, improved a conversion rate from 0.28% to 5.30%
▪ Facebook, LinkedIn and Google Ads campaign management and reporting
▪ Using tools (Hotjar, Heap and Google Analytics) to monitor and optimise website user acquisition efficiency
▪ Project management of the website re-launch with product manager
▪ CRM management and audience segmentation
▪ Liaised with graphic designers for ad creative
Website, Social media ads, Manager, Hotjar, Campaign, Google, Web, Testing, Growth, Google analytics, Analytics, ADS, Management, Linkedin, Product Manager, Facebook, CRM, Project Management
2019 - 2019
job
Growth Marketing Manager
Aprao.
▪ Marketing strategy planning
▪ Round table event organisation
▪ Google Analytics, Google Tag Manager set-up
▪ Hubspot CRM management
▪ Social media content management
▪ Round table event organisation
▪ Google Analytics, Google Tag Manager set-up
▪ Hubspot CRM management
▪ Social media content management
Content, UP, Manager, Social, Planning, Google, Organization, Growth, Hubspot, Social Media, Analytics, Management, Event, Content Management, CRM, MArketing Strategy, Google analytics, Marketing
2017 - 2019
job
Marketing Manager
Pass the Keys.
▪ PPC campaign efficiency optimisation, keyword expansion, and structure management, reduced CPA by 40%
▪ Paid social advertisements to acquire new leads, sell event tickets and remarketing to push leads down the sales funnel
▪ Display marketing via Google Adwords and 3rd party platform (AdRoll, Taboola etc.)
▪ Tracking tags management in CRM, Google Analytics, and Google Tag Manager
▪ Landing page A/B testing for CRO purposes
▪ Regular marketing reports to track campaign performances and the ROI
▪ SEO project management and SEO tools usage (Ahrefs and Google Search Console) to monitor the company's backlinks and other SEO performance
▪ Project management, worked with other companies on advertorials, email marketing, paid adverts etc.
▪ Online and offline marketing integration: building online campaigns (PPC, Facebook ad) to support and track the effectiveness of offline activities (direct mail, outdoor advertising)
▪ Planning marketing and media budgets to execute the strategy
▪ Managed and supported two interns to write SEO friendly blog contents, manage organic social media and help with other marketing project execution
▪ Paid social advertisements to acquire new leads, sell event tickets and remarketing to push leads down the sales funnel
▪ Display marketing via Google Adwords and 3rd party platform (AdRoll, Taboola etc.)
▪ Tracking tags management in CRM, Google Analytics, and Google Tag Manager
▪ Landing page A/B testing for CRO purposes
▪ Regular marketing reports to track campaign performances and the ROI
▪ SEO project management and SEO tools usage (Ahrefs and Google Search Console) to monitor the company's backlinks and other SEO performance
▪ Project management, worked with other companies on advertorials, email marketing, paid adverts etc.
▪ Online and offline marketing integration: building online campaigns (PPC, Facebook ad) to support and track the effectiveness of offline activities (direct mail, outdoor advertising)
▪ Planning marketing and media budgets to execute the strategy
▪ Managed and supported two interns to write SEO friendly blog contents, manage organic social media and help with other marketing project execution
Google, Sales, Optimization, Google search console, Blog, Support, Testing, Cro, Advertorials, Analytics, Search, Campaign, Planning, Ahrefs, Online, Manager, Social, Facebook, Marketing, Seo, Project Management, Google analytics, Google adwords, Advertising, CRM, Email marketing, Social Media, PPC, Adwords, Event, Google tag manager, ROI, Management, Integration
My education
2014
-
2015
Cass Business School, UK
MSc, Marketing Strategy and Innovation
MSc, Marketing Strategy and Innovation
2011
-
2012
International School of Management, Germany
Exchange programme, International Business
Exchange programme, International Business
2009
-
2013
Tsinghua University, China
BSc, Accounting
BSc, Accounting
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