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Director level strategy, proposition and innovation consultant
Scott Gillson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m an ideas person, passionate leader and problem-solver. I am at my happiest when getting under the skin of a true challenge, coming up with a great customer centric solution. I have 12 years of experience in business strategy, innovation, proposition development and insight-led solution generation, gained through roles at Mckinsey & Co, Market Gravity, Bow & Arrow and Zag. This is complemented by my commercial marketing role at Waitrose, giving me an understanding of the complexities and dynamics involved in large client organisations.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2018 - ?
job
Head of Strategy
Zag (BBH).
Reporting to the CEO in the role of Head of Strategy. Within my role I lead strategy for our larger clients (currently Zoopla, Disney, Yamaha) ensuring that our thinking is sharp and robust, as well as leading pitches for new business. I am also the leader of the strategy team, managing a team of 4 strong strategists, with regards to resource scheduling, professional development and pastoral care. This alongside being a senior leader in the team, contributing to the development and evolution of Zag's products, methodologies, thought leadership and working culture.
Lead accounts:
Disney & Pets at Home (Consumer Products):
Identified 2 key areas for Disney to develop a new consumer goods partnerships - Grocery and Pets.
Developed insights and proposition to pitch for a new direct to retail relationship with two key businesses within these industries. Successfully gaining traction from PAH to co-develop a new Disney pets wholesale brand for UK and Europe distribution. Developed the commercial proposition, brand identity, innovative new product portfolio and architecture.
YO! Sushi (Hospitality):
Developed a new UK strategy for YO! Sushi, including development of insights into eating habits and relationship to YO!, resulting in the development of new restaurant formats, new food menus and brand and portfolio architecture based on new acquisitions in the UK and abroad.
Discovery (sVoD):
Defined and developed a 'car enthusiast' quantitative segmentation cross 4 countries, to help them launch and target car enthusiasts with their Motor Trend proposition. Identified areas of new
commissioning to attract new audience and cater to local needs across the different countries
Yamaha (Consumer Products):
Led and developed a product innovation project in the headphones category, with a focus on the US and
Western European markets. Developed 4 big future opportunity areas for them in headphones and developed and tested 6 concept products, two of which are currently in product development and production.
Zoopla (Property):
Led a high profile project within Zoopla, as part of their transformation efforts. Defining the drivers of preference for property portals, then developing insights from consumers on what would differentiate Zoopla form Rightmove, ultimately developing their new customer value proposition currently being executed through their comms, product and partnerships.
Lead accounts:
Disney & Pets at Home (Consumer Products):
Identified 2 key areas for Disney to develop a new consumer goods partnerships - Grocery and Pets.
Developed insights and proposition to pitch for a new direct to retail relationship with two key businesses within these industries. Successfully gaining traction from PAH to co-develop a new Disney pets wholesale brand for UK and Europe distribution. Developed the commercial proposition, brand identity, innovative new product portfolio and architecture.
YO! Sushi (Hospitality):
Developed a new UK strategy for YO! Sushi, including development of insights into eating habits and relationship to YO!, resulting in the development of new restaurant formats, new food menus and brand and portfolio architecture based on new acquisitions in the UK and abroad.
Discovery (sVoD):
Defined and developed a 'car enthusiast' quantitative segmentation cross 4 countries, to help them launch and target car enthusiasts with their Motor Trend proposition. Identified areas of new
commissioning to attract new audience and cater to local needs across the different countries
Yamaha (Consumer Products):
Led and developed a product innovation project in the headphones category, with a focus on the US and
Western European markets. Developed 4 big future opportunity areas for them in headphones and developed and tested 6 concept products, two of which are currently in product development and production.
Zoopla (Property):
Led a high profile project within Zoopla, as part of their transformation efforts. Defining the drivers of preference for property portals, then developing insights from consumers on what would differentiate Zoopla form Rightmove, ultimately developing their new customer value proposition currently being executed through their comms, product and partnerships.
Product development, Retail, Leadership, Transformation, Development, Team Leadership, Business development, Business strategy, Innovation
2017 - 2017
freelance
Director
Gillson Consultancy.
Set up my own consultancy to be able to conduct freelance projects with clients. Built up relationships,
new and existing, and worked for a year on developing new propositions in the hospitality and beverages
industry.
Accounts:
Accor Hotels (Hospitality); Innovation and proposition Development, New hostel and Co-living Products
Pernod Ricard (Beverages); Brand strategy for a whiskey brand
new and existing, and worked for a year on developing new propositions in the hospitality and beverages
industry.
Accounts:
Accor Hotels (Hospitality); Innovation and proposition Development, New hostel and Co-living Products
Pernod Ricard (Beverages); Brand strategy for a whiskey brand
Brand identity, Innovation, Development, UP
2016 - 2017
job
Strategy Director (Management Team)
Bow & Arrow.
Responsible for leading a team of 17 ambitious strategists, setting the vision for the strategy team,
providing coaching, training and professional development. Accountable for new business development, both existing on-sell and net new clients. Developing, costing and pitching proposals to existing and new
clients. Responsible for strategic support and direction of projects, as client lead, and advisor to senior
clients such as MD for Sky Business, Chief Strategy Officer at News Corp and Head of Growth Engine at Google.
Lead accounts:
NBCUI (Media):
Led the development of new digital propositions for NBCUI, working with the Chairman and his senior
team, sizing and developing growth opportunities in markets outside of the USA. Exploring opportunities in VR, AR, advertising, social, gaming and education.
Sky (Media):
Identification of a new £250m business for Sky, from insights to opportunities development, then
execution plan, including potential acquisitions, brand development and go to market plan.
Google (Tech):
Positioning and brand hierarchy for Growth Engine
Dow Jones Media Group (Media):
Portfolio strategy, positioning and marketing playbooks
Management Team - responsibilities:
• Day-to-day management of the business
• Shaping and articulating the Good Agency brand proposition and identity
• Accountable for revenue, margin and profit targets
• Setting/executing organisational strategy
• Reviewing agency output (quality control)
• Talent strategy and recruitment
providing coaching, training and professional development. Accountable for new business development, both existing on-sell and net new clients. Developing, costing and pitching proposals to existing and new
clients. Responsible for strategic support and direction of projects, as client lead, and advisor to senior
clients such as MD for Sky Business, Chief Strategy Officer at News Corp and Head of Growth Engine at Google.
Lead accounts:
NBCUI (Media):
Led the development of new digital propositions for NBCUI, working with the Chairman and his senior
team, sizing and developing growth opportunities in markets outside of the USA. Exploring opportunities in VR, AR, advertising, social, gaming and education.
Sky (Media):
Identification of a new £250m business for Sky, from insights to opportunities development, then
execution plan, including potential acquisitions, brand development and go to market plan.
Google (Tech):
Positioning and brand hierarchy for Growth Engine
Dow Jones Media Group (Media):
Portfolio strategy, positioning and marketing playbooks
Management Team - responsibilities:
• Day-to-day management of the business
• Shaping and articulating the Good Agency brand proposition and identity
• Accountable for revenue, margin and profit targets
• Setting/executing organisational strategy
• Reviewing agency output (quality control)
• Talent strategy and recruitment
Support, Social, Go, LED, Pitching, USA, Direction, Google, Costing, Development, Marketing, Growth, Recruitment, Net, Management, Training, Advertising, Coaching, Business development
2015 - 2016
job
Engagement Manager
Market Gravity.
Responsible for leading projects in developing new innovative propositions for large businesses using
design thinking methodologies and rapid sprint techniques to get new products and services developed over short timeframes.
design thinking methodologies and rapid sprint techniques to get new products and services developed over short timeframes.
Design, Design thinking, Manager
2014 - 2015
job
Senior Associate
Circus.
Senior role in a boutique brand strategy consultancy, managing role for one half of the business,
developing and executing brand strategy for Retail, Leisure and Hospitality clients. Role includes business
development, team management, senior client relationship management and deliverable creation.
developing and executing brand strategy for Retail, Leisure and Hospitality clients. Role includes business
development, team management, senior client relationship management and deliverable creation.
Retail, Management, Team management, Development, Brand identity
2012 - 2014
job
Store Development Manager
Waitrose.
Member of the management team, managing a team of 3 Senior Analysts delivering format
recommendations for all Waitrose branches consisting of upwards of £60-80m of investment per annum,
across new branches, refurbishments, targeted investments, and convenience branches. Developed the commercial proposition for future store concept departments ensuring an uplift in sales. The trial
concepts delivered on average a 5% (Bakery) and 3% (Wine) YoY uplift compared to non-concept
departments.
recommendations for all Waitrose branches consisting of upwards of £60-80m of investment per annum,
across new branches, refurbishments, targeted investments, and convenience branches. Developed the commercial proposition for future store concept departments ensuring an uplift in sales. The trial
concepts delivered on average a 5% (Bakery) and 3% (Wine) YoY uplift compared to non-concept
departments.
Management, Sales, Development, Manager, Convenience
2010 - 2012
job
Senior Consultant
Ernst & Young.
Role as a Senior Consultant in the strategy practice, selling, delivering and managing consultancy
projects. Roles consisted of delivering projects in the healthcare, utilities and automotive sectors.
Lead accounts:
• BMW (Automotive); Pricing strategy for franchise fees
• Northern Ireland Healthcare System (Healthcare); Operational efficiencies identification
projects. Roles consisted of delivering projects in the healthcare, utilities and automotive sectors.
Lead accounts:
• BMW (Automotive); Pricing strategy for franchise fees
• Northern Ireland Healthcare System (Healthcare); Operational efficiencies identification
Utilities
2009 - 2010
job
Analyst
Mckinsey & Company.
Worked as a healthcare knowledge specialist and analyst, delivering projects as part of a multidisciplinary consultancy teams, working on strategy and operations projects for NHS Trusts, SHAs,
PCTs, regulators and pharmaceutical companies.
PCTs, regulators and pharmaceutical companies.
Pharmaceutical, Analyst
My education
2009
-
2010
University of London
MSc, Management & Organisational Design
MSc, Management & Organisational Design
2002
-
2005
University of Wales
BSc, Genetics
BSc, Genetics
1994
-
2001
King Edwards VI School
Secondary, N/a
Secondary, N/a
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