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PPC Professional with proven track-record of gaining results.
Kevin Munro
,
Glasgow, United Kingdom
Experience
Other titles
Skills
I'm offering
PPC Freelancer | >18 years Google Ads Experience | Client & Agency Support | Google Ads Partner | Small to Multi-Million Budgets | UK & International Projects |
Markets
United States
Canada
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2008 - ?
freelance
Freelance Paid Search (PPC) Google Ads/AdWords
unknown.
PPC FREELANCING SERVICES: For Direct Advertisers and Agencies
- Long-term PPC management: I'm happy to do all the running from account take-over to set-up. This includes budgeting, projections etc.
- Short-term: due to staff or strategy changes to ensure things continue working until you can self-manage or appoint an agency.
- White-Label Agency work - due to staff changes, as extra pair of eyes and to increase capacity for new wins.
PPC INDUSTRY EXPERIENCE: Non-exhaustive but gives you a flavour
Agency PPC Management: working with numerous with, all under NDA. White-label or additional support.
Automotive, Lead Generation: work with single & multi-franchise dealerships to improve their PPC activities and leads.
SAAS, Lead Generation: several companies with Worldwide targeting. Includes PPC management, analysis & strategy.
Insurance, Lead generation. Work with various well-known insurance brands across various vehicle types.
Education inc Online Learning Providers. e-Commerce & Lead Generation
Home Improvement Companies inc. Plumbers, Drainage Contractors, Roofers, Landscape Gardeners and Damp Proofers.
Real Estate, Lead generation.
Office Design, Lead generation.
Cosmetics, e-Commerce
Telecommunications, Lead Generation
Pharmaceutical - e-Commerce
- Long-term PPC management: I'm happy to do all the running from account take-over to set-up. This includes budgeting, projections etc.
- Short-term: due to staff or strategy changes to ensure things continue working until you can self-manage or appoint an agency.
- White-Label Agency work - due to staff changes, as extra pair of eyes and to increase capacity for new wins.
PPC INDUSTRY EXPERIENCE: Non-exhaustive but gives you a flavour
Agency PPC Management: working with numerous with, all under NDA. White-label or additional support.
Automotive, Lead Generation: work with single & multi-franchise dealerships to improve their PPC activities and leads.
SAAS, Lead Generation: several companies with Worldwide targeting. Includes PPC management, analysis & strategy.
Insurance, Lead generation. Work with various well-known insurance brands across various vehicle types.
Education inc Online Learning Providers. e-Commerce & Lead Generation
Home Improvement Companies inc. Plumbers, Drainage Contractors, Roofers, Landscape Gardeners and Damp Proofers.
Real Estate, Lead generation.
Office Design, Lead generation.
Cosmetics, e-Commerce
Telecommunications, Lead Generation
Pharmaceutical - e-Commerce
Digital Marketing, Marketing, Design, Seo, MArketing Strategy, Business Analysis, PPC, Analytics, Website, Cro
2015 - 2020
job
Group Head of Paid Search
Arnold Clark.
Full responsibility for PPC, display and video advertising activity for the group; managing a 7 figure budget. This includes devising different strategies for the 3 main business units of vehicle sales, rental and aftersales. Hands-on management of PPC, programmatic advertising & video campaigns using DV360 & CM360. Strategy development for growth & budget development. Mentoring & training other staff members less familiar with PPC and programmatic advertising.
Main Achievements
* 50% increase in store visits whilst halving the £/store visit. This is the primary PPC KPI.
* Doubled PPC revenue for rental business unit whilst reducing the cost of sale.
* Management of Google alpha & beta projects - our close relationship with Google allows for testing new advertising features before available to the wider market.
* Management buy-in to deploy DoubleClick
Main Achievements
* 50% increase in store visits whilst halving the £/store visit. This is the primary PPC KPI.
* Doubled PPC revenue for rental business unit whilst reducing the cost of sale.
* Management of Google alpha & beta projects - our close relationship with Google allows for testing new advertising features before available to the wider market.
* Management buy-in to deploy DoubleClick
Less, Google, Strategy development, Programmatic, KPI, Development, Testing, Doubleclick, Growth, Advertising, Sales, Management, Mentoring, PPC, Budget, Training, Video
2010 - 2014
job
Head of Digital Performance
StormID (Agency).
StormID are a full-service marketing and web solutions agency. I managed marketing campaigns for a wide selection of clients in sectors including, retail, education & training, leisure, data, holiday, energy, gambling and automotive markets. Including recognisable brands such as Scottish & Southern Energy, Holiday Inn Express, Semichem, The People’s Postcode Lottery, The Daily Record, International Correspondence Schools, Thomson Local, DC Thomson, Sheila Fleet, Glasgow Life & more.
My role involved:
Management of all PPC activities.
Proposal writing for client tenders, direct reporting to clients and presentations for existing and new business.
Digital marketing planning and budgeting for wide variety of clients from small to very large budgets.
Researching and recommending new channels, approaches and markets for clients to increase sales and leads.
Reviewing current activities vs. agreed KPIs & PIs and making appropriate improvements to achieve targets.
Manage Search and Social advertising including Google AdWords, Bing, Facebook and LinkedIn and affiliate networks.
Manage online display activity and management of DSP platforms (MediaMath).
Website improvements/developments inc. landing page development & overseeing multivariate testing.
Managing a digital marketing executive.
My role involved:
Management of all PPC activities.
Proposal writing for client tenders, direct reporting to clients and presentations for existing and new business.
Digital marketing planning and budgeting for wide variety of clients from small to very large budgets.
Researching and recommending new channels, approaches and markets for clients to increase sales and leads.
Reviewing current activities vs. agreed KPIs & PIs and making appropriate improvements to achieve targets.
Manage Search and Social advertising including Google AdWords, Bing, Facebook and LinkedIn and affiliate networks.
Manage online display activity and management of DSP platforms (MediaMath).
Website improvements/developments inc. landing page development & overseeing multivariate testing.
Managing a digital marketing executive.
PPC, Google analytics, Marketing, Project Management, Management
2008 - 2010
job
Paid Search & Display Manager
Schuh.
Managed all PPC campaigns, shopping comparison, behavioural retargeting, landing page development and creation of the digital advertising marketing plan and budgets.
Main Achievements:
Quadrupled revenue from Paid Search from £1.8m to £8m & reduced COS from 13% to 7%; which contributed over 40% of e-commerce revenue, within ambitious online expansion plans.
Deep involvement in the budgeting and marketing planning processes.
Delivered increased revenue well within budgeted KPIs - Google figures show I am far outperforming the industry leader average attaining higher CTRs and lower CPCs.
Launched Schuh onto Shopping.com; achieving agreed cost of sale targets.
Championed and project-managed behavioural retargeting using Criteo.
Developed high-converting PPC landing pages for the new website.
Beta tested many new AdWords features for Google.
Main Achievements:
Quadrupled revenue from Paid Search from £1.8m to £8m & reduced COS from 13% to 7%; which contributed over 40% of e-commerce revenue, within ambitious online expansion plans.
Deep involvement in the budgeting and marketing planning processes.
Delivered increased revenue well within budgeted KPIs - Google figures show I am far outperforming the industry leader average attaining higher CTRs and lower CPCs.
Launched Schuh onto Shopping.com; achieving agreed cost of sale targets.
Championed and project-managed behavioural retargeting using Criteo.
Developed high-converting PPC landing pages for the new website.
Beta tested many new AdWords features for Google.
PPC, Google analytics, Marketing, Digital Marketing, Seo
2005 - 2008
job
E-Commerce Manager
Bestpet.co.uk.
Managed all online and offline marketing campaign activity including website content management, online merchandising, project managed all website development & redevelopment including development of the CMS, email marketing, search marketing, partner affiliate marketing, direct mail, organised/managed tradeshows and created marketing plan for the year with budgets.
Main Achievements:
* Huge revenue increase in my time at the company: Grew revenue by 60% in year 1, Doubled in year 2 and 80% increase in year 3.
* Rationalised the website to make an easier shopping experience, this required leading development projects for checkout stages, animal registration and creation of a CMS.
* Managed and delivered 5 tradeshows.
* Expanded the database and delivered targeted emails and direct mail
* Created and managed PPC campaigns; which greatly contributed to the enhanced revenue - there were no paid-marketing activities before I joined.
Main Achievements:
* Huge revenue increase in my time at the company: Grew revenue by 60% in year 1, Doubled in year 2 and 80% increase in year 3.
* Rationalised the website to make an easier shopping experience, this required leading development projects for checkout stages, animal registration and creation of a CMS.
* Managed and delivered 5 tradeshows.
* Expanded the database and delivered targeted emails and direct mail
* Created and managed PPC campaigns; which greatly contributed to the enhanced revenue - there were no paid-marketing activities before I joined.
Content, Manager, Online, Campaign, Search, Development, Affiliate, Search marketing, Website, Marketing, Management, Content Management, Database, E-commerce, PPC, CMS, Email marketing
My education
2005
-
2006
Institute of Direct Marketing
Unspecified, Marketing
Unspecified, Marketing
?
-
2005
Chartered Management Institute
Secondary, Level 4 (Minor in Management)
Secondary, Level 4 (Minor in Management)
?
-
2003
Cranfield University
Somepostgraduate, Marketing Management
Somepostgraduate, Marketing Management
?
-
1999
The University of Aberdeen
Masters, Psychology
Masters, Psychology
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