Rachel Davison , Edinburgh, United Kingdom

Proven all-round growth marketer with senior leadership experience, commercial acumen, and marketing expertise. Operated at a high level within disruptive start-ups and is able to combine strategic level thinking with strong technical knowledge and operational execution. Highly creative and commercial thinker with an excellent understanding of customer economics.

Key skills:

- Building high performing marketing functions including specialists across brand, acquisition, retention and creative.
- Sector experience in legal tech, SaaS
- Hands-on experience with a full stack of customer acquisition channels including Google Ads, PPC, Paid Social,YouTube Ads, Facebook Ads, Twitter Ads, Affiliate marketing, Partnerships, SEO, Influencer marketing.
- Analytics and Marketing Analytics: proficient with Google Analytics, Google Data Studio, http://*******.***, MixPanel, Hotjar.
- Content strategy and execution across multiple creative formats. Highly skilled copywriter.
- Marketing economics and growth metrics having both built and improved LTV and ROI measurement.
- Marketing automation and lead nurturing with B2B software experience of Hubspot specifically. Accomplished professional with extensive experience developing and executing digital initiatives that acquire, grow and retain customer base as well as increase traffic and conversions on the site. Demonstrated strengths in overseeing the development and delivery of fully integrated marketing and communication strategies for the business. Able to strategize and steer organisation’s marketing and CSR campaigns.