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Creative marketing and communications professional
Sandra Arellano
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a multi-lingual marketing and communications professional with over ten years of international experience working on fully integrated marketing campaigns at both ad agency and client-side roles across ATL and BTL media channels. I am results-driven and am passionate about creative marketing. I’m searching for projects where I can create and deliver impactful and measurable marketing campaigns.
Markets
United Kingdom
Language
German
Good
English
Fluently
Spanish
Fluently
French
Fluently
Italian
Good
Dutch
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2018
job
Marketing Communications Manager
Group Business & Corporate Affairs.
• Designed and delivered creative content and strategic communications campaigns aimed at promoting BT's brand reputation across its 2020's Ambitions and employee engagement programs. Responsibilities included: script writing, agency management, promoting our Purposeful Business Team's programs via email campaigns, updating BT's Plc website's content, and finding creative ways to amplify our internal brand communication agenda via social media channels.
• Managed and delivered BT's Dragons' Den efforts, encouraging employees to submit ideas for corporate funding. This program required video content creation and managing BT Dragons' Den event both in the UK and in India.
• Created a brand awareness and employee engagement campaigns geared at empowering people to help BT reach 5 million children by 2020 via BT's Tech Literacy program.
• Managed and delivered BT's Dragons' Den efforts, encouraging employees to submit ideas for corporate funding. This program required video content creation and managing BT Dragons' Den event both in the UK and in India.
• Created a brand awareness and employee engagement campaigns geared at empowering people to help BT reach 5 million children by 2020 via BT's Tech Literacy program.
Social Media, Marketing, Video content, Writing, Video, Content creation, Creative content, Event, Management, Content, Employee Engagement, Website, PLC, Manager, Social
2012 - 2016
freelance
Self-employed Marketing Consultant
DeMas Marketing Ltd.
EE - PAYG Marketing Campaign Manager
• Designed campaigns to deliver agreed P&L objectives, including offer design, media selection, messaging, CTA and confirmation of required outcomes
• Analysed campaign results and metrics to propose new campaign designs aimed at reducing churn and generating incremental revenue of PYAG customers.
Microsoft - Worldwide Trade Marketing & Communications Manager
• Developed and delivered worldwide marketing initiatives that promoted Microsoft products and services to clients.
• Created communications, sales materials and program assets and delivering to regional trade marketing and sales teams as part of initiative project management.
Google - EMEA Partner Brand Manager on Nexus and Android
• Owned the launch process for new training and POS initiatives in Western Europe, working closely with local product marketing managers, retail operations and hardware sales teams to ensure that all co-branded marketing campaigns met Google brand guidelines.
• Oversaw the execution of marketing campaigns from adaption to creation of materials.
• Pitched and won brand partnership contracts for Google's Android Wear product proposition on Google Play for EMEA
Telefonica UK - O2 Wifi Partner Marketing Manager
• Managed a £350k marketing budget and defined O2 Wi-Fi's venue marketing and communication strategy for over 80 different UK venue partners, across 10,000 O2 Wifi hot spots.
• Generated a 200% registration uplift and a 62% increase in O2 Wi-Fi usage by rolling out the £65k #Keepsyoucovered promotional and social media marketing campaign across multiple media channels within Canary Wharf's estate.
• Developed relationships and pitched co-branded partner marketing campaigns, activities, and events aimed at increasing O2 Wi-Fi user registration and engagement.
Glaxo Smith Kline - Shopper Marketing Maternity Cover
• Developed and provided the overall shopper/retail marketing plan for the 2013 NPD launch of Poligrip® for Partials with a £500k budget.
• Successfully tested Panadol Magazine Rack impulse units within Waitrose, resulting in customer's desire to do a full-scale implementation of these branded GSK units at over 250 stores
• Designed campaigns to deliver agreed P&L objectives, including offer design, media selection, messaging, CTA and confirmation of required outcomes
• Analysed campaign results and metrics to propose new campaign designs aimed at reducing churn and generating incremental revenue of PYAG customers.
Microsoft - Worldwide Trade Marketing & Communications Manager
• Developed and delivered worldwide marketing initiatives that promoted Microsoft products and services to clients.
• Created communications, sales materials and program assets and delivering to regional trade marketing and sales teams as part of initiative project management.
Google - EMEA Partner Brand Manager on Nexus and Android
• Owned the launch process for new training and POS initiatives in Western Europe, working closely with local product marketing managers, retail operations and hardware sales teams to ensure that all co-branded marketing campaigns met Google brand guidelines.
• Oversaw the execution of marketing campaigns from adaption to creation of materials.
• Pitched and won brand partnership contracts for Google's Android Wear product proposition on Google Play for EMEA
Telefonica UK - O2 Wifi Partner Marketing Manager
• Managed a £350k marketing budget and defined O2 Wi-Fi's venue marketing and communication strategy for over 80 different UK venue partners, across 10,000 O2 Wifi hot spots.
• Generated a 200% registration uplift and a 62% increase in O2 Wi-Fi usage by rolling out the £65k #Keepsyoucovered promotional and social media marketing campaign across multiple media channels within Canary Wharf's estate.
• Developed relationships and pitched co-branded partner marketing campaigns, activities, and events aimed at increasing O2 Wi-Fi user registration and engagement.
Glaxo Smith Kline - Shopper Marketing Maternity Cover
• Developed and provided the overall shopper/retail marketing plan for the 2013 NPD launch of Poligrip® for Partials with a £500k budget.
• Successfully tested Panadol Magazine Rack impulse units within Waitrose, resulting in customer's desire to do a full-scale implementation of these branded GSK units at over 250 stores
Management, Social, Manager, Contracts, Campaign, Google, WiFi, Npd, Hardware, Pos, Implementation, Sales, Social Media, Contracts, Marketing and sales, Budget, Training, Retail, Android, Social Media Marketing, Project Management, Design, Marketing
2011 - 2012
freelance
UK FREELANCE ACCOUNT & BRAND MANAGEMENT
Exxon, BPA Park Mark®, Diageo, Cadbury and Kenco Millicano.
Management
2004 - 2009
job
Marketing Activation Manager
Coca-Cola North America.
Feb 2008 - Sep 2009
• Achieved a 7% volume consumption growth of Coke Zero in the West Region multicultural market by managing a $300k budget for in-store promotions and multiple consumer engagement events across the region
• Regionalised the Global 2010 FIFA World Cup marketing strategy to fit the needs of local retailers and generated consumer awareness of in-store promotions
• Co-managed Coca-Cola's West Region's marketing budget for multicultural campaigns, field tools, events and retail promotions
• Planned and executed regional marketing and promotional programs adapted from national and global brand initiatives by tracking budget, following timelines, managing multiple agencies and collaborating with cross-functional teams
• Negotiated local sponsorships with the Mexican National Team and Televisa's Coca-Cola Telenovela events in the West Region
• Communicated marketing strategies to key stakeholders and cross-functional teams via a variety of business communication tools
• Supervised local sporting events and news-worthy Coca-Cola sponsorship promotions in close relationship with local PR/Event teams to achieve appropriate media coverage at a regional and national level
• Achieved a 7% volume consumption growth of Coke Zero in the West Region multicultural market by managing a $300k budget for in-store promotions and multiple consumer engagement events across the region
• Regionalised the Global 2010 FIFA World Cup marketing strategy to fit the needs of local retailers and generated consumer awareness of in-store promotions
• Co-managed Coca-Cola's West Region's marketing budget for multicultural campaigns, field tools, events and retail promotions
• Planned and executed regional marketing and promotional programs adapted from national and global brand initiatives by tracking budget, following timelines, managing multiple agencies and collaborating with cross-functional teams
• Negotiated local sponsorships with the Mexican National Team and Televisa's Coca-Cola Telenovela events in the West Region
• Communicated marketing strategies to key stakeholders and cross-functional teams via a variety of business communication tools
• Supervised local sporting events and news-worthy Coca-Cola sponsorship promotions in close relationship with local PR/Event teams to achieve appropriate media coverage at a regional and national level
Marketing, MArketing Strategy, Retail, Budget, Event, Pr, Growth, Sponsorship, Manager
My education
2009
-
2010
London School of Economics
Masters, Media & Communications
Masters, Media & Communications
Claremont McKenna College
Bachelors, International Relations & French Literature
Bachelors, International Relations & French Literature
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