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Senior digital, marketing and commercial professional
Dan Hart
,
Leatherhead, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 20 years commercial, marketing and sales experience and I have worked for key leading brands such as Virgin, Trainline, Lastminute and Viator. I started a digital marketing agency in 2013 called Melt Digital and left at the end of 2018 after successfully building up the business. During my time at Melt, we serviced brands such as Expedia, http://*******.***, Daily Mail, Visit Britain, The Times, New York Times and Caribbean Cruise Lines to name a few, providing digital search strategy, SEO, content marketing, social media and PPC support.
I’m used to working in both small and large organisations privately backed or supported by VC’s or private equity houses (with start-up and established businesses). I have led teams of all sizes and I’m particularly strong at getting a team aligned with commercial company goals and really getting the best from individuals.
I’m used to working in both small and large organisations privately backed or supported by VC’s or private equity houses (with start-up and established businesses). I have led teams of all sizes and I’m particularly strong at getting a team aligned with commercial company goals and really getting the best from individuals.
Markets
United States
(Remote
only)
United Kingdom
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Language
English
Fluently
Portuguese
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - 2019
job
Founder and CEO
Meltcontent.com.
I founded Melt in 2013 with a view to disrupting the SEO agency market place with content-led campaign activity. Focusing heavily on the travel and lifestyle sectors, the business was launched with a £15k investment. With further rounds of investment totalling £200k, Melt has become one of the leading digital agency's over a relatively short period of time (5 years). Key achievements included:
Seo, Content, Ceo, Campaign, LED, Founder
2010 - 2013
job
General Manager-Europe
Viator.com.
A VC backed business (Carlyle Group and Australia Technology Group), reporting directly to the CEO based in San Francisco, I was accountable for managing Viator's foreign language websites and heading a team of 50. Key Responsibilities included:
◦ P & L ownership for 9 multi-lingual websites including French, German, Spanish, Brazilian/Portuguese, Dutch, Nordics and Japanese.
◦ Revenue responsibility of over $20m.
◦ Management of all marketing activity, including European SEM, Email, Social Media and SEO.
◦ Management of content translation including an external agency / in-house resources.
◦ Management of European consumer and trade PR.
◦ Management of European third-party distribution; including European affiliate networks.
◦ Management of website enhancements and development changes.
◦ Evaluation of entry into new geographies (China).
◦ HR / team leadership and office management.
Key achievements:
◦ Year 1 revenue growth of 27%, year 2 @ 20%, year 3 @ 18%.
◦ Successfully roll-out of 2 new language sites: Japanese and Brazilian/Portuguese.
◦ Implemented tender and selection of new translation, SEO and PR agencies.
◦ Implemented market research and usability testing across the multi-lingual websites.
◦ Implemented social media strategy across key language websites.
◦ P & L ownership for 9 multi-lingual websites including French, German, Spanish, Brazilian/Portuguese, Dutch, Nordics and Japanese.
◦ Revenue responsibility of over $20m.
◦ Management of all marketing activity, including European SEM, Email, Social Media and SEO.
◦ Management of content translation including an external agency / in-house resources.
◦ Management of European consumer and trade PR.
◦ Management of European third-party distribution; including European affiliate networks.
◦ Management of website enhancements and development changes.
◦ Evaluation of entry into new geographies (China).
◦ HR / team leadership and office management.
Key achievements:
◦ Year 1 revenue growth of 27%, year 2 @ 20%, year 3 @ 18%.
◦ Successfully roll-out of 2 new language sites: Japanese and Brazilian/Portuguese.
◦ Implemented tender and selection of new translation, SEO and PR agencies.
◦ Implemented market research and usability testing across the multi-lingual websites.
◦ Implemented social media strategy across key language websites.
Website, SEM, Social, Manager, SAN, China, Office, Development, Ceo, Testing, Affiliate, Usability & UX, Growth, Technology, Social Media, Content, Management, Leadership, Pr, SEM, Usability, Team Leadership, Market research, Research, Websites, Seo, Marketing
2001 - 2010
job
Head of Commercial
TheTrainline.com Ltd.
Reporting to the Commercial Director, accountable for sales and marketing within the Trainline Internet and Call Centre channels. Annual sales revenue responsibility of £200m.
Key achievements:
◦ I was the 11th employee and saw the business grow to its sale to private equity firm Exponent for £163m. I left a year after this transaction.
Key achievements:
◦ I was the 11th employee and saw the business grow to its sale to private equity firm Exponent for £163m. I left a year after this transaction.
Marketing, Sales, Internet
2000 - 2001
job
Head of Sales
Newlines Airways.
Reporting to the Founder and CEO, accountable for setting the corporate sales strategy (B2B, Travel Management Companies and 3rd Parties) for start-up airline (Business Class only service from London to New York).
B2B, Management, Sales, Service, Ceo, UP, Founder
2000 - 2000
job
Airline Manager
lastminute.com.
As part of the management team, my role gave me full responsibility and development of the UK airline supply team, lastminute.com's largest revenue provider. Managing a team of five, I had responsibility for over 30 airline contracts - the key objective to ensure that these relationships were economically negotiated. I left lastminute after a short period after being approached by the CEO of Newlines.
Contracts, Management, Ceo, Development, Contracts, Manager, ME
1994 - 2000
job
National Account Manager
Virgin Atlantic Airways.
Within a team of six, I was responsible and accountable for a portfolio valued at over £30million that included a number of Virgin Atlantic's largest corporate clients (CSFB, Sun MicroSystems, Nokia, Intel). I was also responsible for two multiple Travel Agents: - Britannic Travel Ltd (TQ3) and Rosenbluth International (now part of American Express).
Account Manager, International, Express, Manager
My education
1990
-
1994
London University
BA Hons, Business
BA Hons, Business
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