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Marketing specialist with extensive experience in technology, data and business strategy
Alena Burdock Lapukhova
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a tech business development specialist and digital marketing expert with significant experience overseeing and executing the expansion of startups into new countries. This includes the creation of business propositions, partnerships, hiring and management of staff, and the development of operational processes and technology.
Markets
United Kingdom
Language
English
Fluently
Italian
Good
Lithuanian
Good
Polish
Good
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Managing Director
Binary District.
After successfully launching the London office I was promoted to a Managing Director role. I oversaw the launch of three additional offices (Berlin, Amsterdam and New York) and the management of a fifth office in Moscow. This involved hiring and managing thirty people. My main achievements and responsibilities were:
• The creation and execution of a partnership and sponsorship programme. This including developing packages and securing commercial relationships with companies including IBM, R3, Ethereum and BP
• Development and implementation of the company's global business strategy
• Building all the infrastructure necessary for the successful operation of the business including setting up the technology and procedures for HR, project management, finances, marketing and events processes
• Developing and executing an events and workshop programme covering 45 events across the world - including weeklong workshops, multi-stage events, roundtables and meetups with high profile speakers such as Jimmy Wales, Charles Adler and Peter Todd
• Managed supported services: PR, freelance copywriters, HR, marketing and development agencies
• Built an extensive database of speakers from universities, startups, investors and blue-chip companies
• The creation and execution of a partnership and sponsorship programme. This including developing packages and securing commercial relationships with companies including IBM, R3, Ethereum and BP
• Development and implementation of the company's global business strategy
• Building all the infrastructure necessary for the successful operation of the business including setting up the technology and procedures for HR, project management, finances, marketing and events processes
• Developing and executing an events and workshop programme covering 45 events across the world - including weeklong workshops, multi-stage events, roundtables and meetups with high profile speakers such as Jimmy Wales, Charles Adler and Peter Todd
• Managed supported services: PR, freelance copywriters, HR, marketing and development agencies
• Built an extensive database of speakers from universities, startups, investors and blue-chip companies
Workshops, UP, Processes, Workshop, Sponsorship, Office, Development, Infrastructure, Implementation, Marketing, Technology, Management, Pr, Database, Startups, Project Management, Business strategy
2016 - 2018
job
Client Director
Profusion.
Following progression in Profusion's digital marketing team, I was promoted to an Account Director where I oversaw a range of retail and financial clients including first direct. In just over a year I was promoted to Client Director where I oversaw Profusion's retail and FMCG offering. Clients include B&Q, Screwfix, Unilever, Coty and Dorchester Collection. My achievements include:
• Growing Profusion's B&Q account by 147% year on year through the successful sale of data science and advanced CRM projects
• Securing Dorchester Collection as a new client by pitching a technical consultancy project
• Managing team of client managers, data scientists, consultants and solution delivery experts to successfully deliver 37 projects in 2016 financial year
Responsibilities:
• In charge of successful and profitable delivery of client work, from complex data science and analytics projects to integrated CRM campaigns
• Strategic management of accounts and growing solid client relationships
• Analysed and collected insights from data that drive fundamental improvements to our clients' digital strategy
• Internal responsibilities include playing a vital role in personal development, helping to create our company strategy, identifying and winning new business and creating a curious, committed and caring culture
• Growing Profusion's B&Q account by 147% year on year through the successful sale of data science and advanced CRM projects
• Securing Dorchester Collection as a new client by pitching a technical consultancy project
• Managing team of client managers, data scientists, consultants and solution delivery experts to successfully deliver 37 projects in 2016 financial year
Responsibilities:
• In charge of successful and profitable delivery of client work, from complex data science and analytics projects to integrated CRM campaigns
• Strategic management of accounts and growing solid client relationships
• Analysed and collected insights from data that drive fundamental improvements to our clients' digital strategy
• Internal responsibilities include playing a vital role in personal development, helping to create our company strategy, identifying and winning new business and creating a curious, committed and caring culture
Digital Marketing, Marketing, Digital Strategy, Data Science, CRM, Retail, Management, Analytics, FMCG, Development, SOLID, Strategic Management, Science, Winning, Pitching
My education
2006
-
2010
European Humanities University
Bachelors, N/a
Bachelors, N/a
2006
-
2010
European Humanities University
Bachelors, History
Bachelors, History
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