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End-to-end content strategist and manager
Abbey Jones
,
Cheltenham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a creative yet analytic content professional with eight years' industry experience - both in-house and agency side. Equipped with both a creative drive and keen understanding of distribution, I seek to drive the content offering for your brand.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
GLOBAL CONTENT MANAGER
Superdry.
- Implemented Superdry's first content strategy in order to increase content volume (800%) & engagement rate (250%).
- Supported digital director in transforming the business from a store-first to a multichannel content approach.
- Collaborate with insights, merchandising and market
functions, to determine content strategy, plans and best
practices to drive the business forward.
- Work with eCommerce, Social & Performance Marketing
teams to monitor content KPIs and test/ learn to improve
overall user experience and tactical performance.
- Manage Creative and Production teams to define assets and ensure they are fit for purpose.
- Established several new processes across the marketing
department to accelerate growth.
- Supported digital director in transforming the business from a store-first to a multichannel content approach.
- Collaborate with insights, merchandising and market
functions, to determine content strategy, plans and best
practices to drive the business forward.
- Work with eCommerce, Social & Performance Marketing
teams to monitor content KPIs and test/ learn to improve
overall user experience and tactical performance.
- Manage Creative and Production teams to define assets and ensure they are fit for purpose.
- Established several new processes across the marketing
department to accelerate growth.
Marketing, User Experience, Ecommerce, Test, Content, Growth, Content strategy, Production, Manager, Processes, Social
2015 - 2016
job
SOCIAL MEDIA & CONTENT STRATEGIST
Mediacom Australia.
- Worked with Global Research team to develop local content
and distribution strategies and plans.
- Directed global and local creative teams to create and adapt
creative assets for local success.
- Managed all brand content for film releases.
- Coordinated with distribution team to maximise engagement
(+70%) and click-through rates (+20%).
- Designed a bespoke content management system to
ensure consistency and ease the approval process.
and distribution strategies and plans.
- Directed global and local creative teams to create and adapt
creative assets for local success.
- Managed all brand content for film releases.
- Coordinated with distribution team to maximise engagement
(+70%) and click-through rates (+20%).
- Designed a bespoke content management system to
ensure consistency and ease the approval process.
Content, Social Media, Digital Marketing, Seo, Google analytics, Social media ads, Google adwords, Digital Strategy, Content marketing
My education
2013
Northwestern University
Certificate, Content Strategy
Certificate, Content Strategy
2008
-
2009
University of Glamorgan
BSc, Creative and Professional Writing
BSc, Creative and Professional Writing
2006
-
2010
University of South Dakota
Bachelor of Science, English Literature
Bachelor of Science, English Literature
University of California - Berkeley
Certification, N/a
Certification, N/a
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