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Digital Marketing, Ecommerce & Strategy Specialist
Matt Moore
,
ST ALBANS, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 15 years experience in digital strategy, ecommerce and marketing. I have worked across both b2c and b2b sectors. From start ups to large scale PLC's in the UK and Middle East.
I'm passionate about all things digital and marketing and have a track record of delivering highly acquisitive digital campaigns that engage and deliver maximum ROI.
I'm passionate about all things digital and marketing and have a track record of delivering highly acquisitive digital campaigns that engage and deliver maximum ROI.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Head of Digital
Petfood UK Ltd.
Petfood UK Ltd are a private equity (Piper) backed premium dog and cat food manufacturer with the brands
Barking Heads, Meowing Heads and AATU, operating in the UK and internationally.
Role Overview
● Responsible for the full digital strategy, customer acquisition and digital marketing mix of the groups websites and direct to consumer operation.
● Aggressively grow website (Shopify platform) with a focus on UX, performance, conversion and optimisation.
● Manage SEO strategy, tactics and continually refine in line with google algorithm changes to own
SERPS.
● Ensure paid search is laser focused and that PPC (google Adwords + others) is continually
optimised and retargeting lists engage across all touchpoints within the digital ecosystem.
● Increase e-commerce revenues from new and existing customers through leading onsite
conversion and optimisation tools and tactics.
● Manage the vendor relationship with Amazon (£3m annual revenue) and ensure the store
environment is optimised.
● Acquire and retain customers profitably and move customers through the funnel to become
subscribers and grow customer LTV.
● Drive continuous improvement of the customer experience through product management & development for website, driving the release roadmap with technology stack and agency partners.
● Drive repeat purchase through smart CRM campaign contact strategy optimisation.
● Budget management and KPI control with forensic focus on CPA, AOV, LTV and CAC:LTV.
Results
● 11% increase in monthly users.
● Integrated new smart CRM (Klaviyo) and data mining capability (RAIS) and built new contact
strategy and automated email flows.
● Repeat customer rate increased from 38% to 43%.
● 2019 direct ecommerce revenue increased to £1.1m from £535K in 2018.
● AOV increased by 3.7% from £53 to £55.
● Grew 12 month cohort LTV by 6% to £175.
● CPA reduced from£39 to £17 achieving a CAC:LTV of 3:5.
● Improved GP margin of the direct to consumer business from 36% to 40%.
Barking Heads, Meowing Heads and AATU, operating in the UK and internationally.
Role Overview
● Responsible for the full digital strategy, customer acquisition and digital marketing mix of the groups websites and direct to consumer operation.
● Aggressively grow website (Shopify platform) with a focus on UX, performance, conversion and optimisation.
● Manage SEO strategy, tactics and continually refine in line with google algorithm changes to own
SERPS.
● Ensure paid search is laser focused and that PPC (google Adwords + others) is continually
optimised and retargeting lists engage across all touchpoints within the digital ecosystem.
● Increase e-commerce revenues from new and existing customers through leading onsite
conversion and optimisation tools and tactics.
● Manage the vendor relationship with Amazon (£3m annual revenue) and ensure the store
environment is optimised.
● Acquire and retain customers profitably and move customers through the funnel to become
subscribers and grow customer LTV.
● Drive continuous improvement of the customer experience through product management & development for website, driving the release roadmap with technology stack and agency partners.
● Drive repeat purchase through smart CRM campaign contact strategy optimisation.
● Budget management and KPI control with forensic focus on CPA, AOV, LTV and CAC:LTV.
Results
● 11% increase in monthly users.
● Integrated new smart CRM (Klaviyo) and data mining capability (RAIS) and built new contact
strategy and automated email flows.
● Repeat customer rate increased from 38% to 43%.
● 2019 direct ecommerce revenue increased to £1.1m from £535K in 2018.
● AOV increased by 3.7% from £53 to £55.
● Grew 12 month cohort LTV by 6% to £175.
● CPA reduced from£39 to £17 achieving a CAC:LTV of 3:5.
● Improved GP margin of the direct to consumer business from 36% to 40%.
Customer experience, Campaign, Search, Google, Google retargeting, Amazon, KPI, Development, Technology, Website, Optimization, Management, Continuous improvement, E-commerce, Adwords, Digital Marketing, PPC, Shopify, Budget, Data mining, Product Management, Websites, CRM, UX, Ecommerce, Google adwords, Digital Strategy, Seo, Marketing
2018 - 2018
temp
Marketing & Digital Director
gweek Ltd.
gweek is an AI, machine learning powered EduTech start-up/scale up business that launched in late 2017.
Role Overview
● Contracted to design and deliver a b2c digital marketing strategy and launch campaign for UK and Asia.
● Design and launch of new website. Create SEO framework and build behaviour journeys for new
and repeat users, ensuring best practice UX to drive registrations and app downloads.
● Create a dual revenue model and grow revenues from in-app purchases and subscriptions.
● Establish social channels and content plan to engage and educate target consumers.
● Present the gweek story, proposition and marketing strategy to high net worth individuals and equity backed investors as part of series A and B funding rounds.
● Build the KPI and data analytics framework to ensure digital and marketing metrics are embedded.
● Market and vendor sourcing for an appropriate CRM system. Ensuring the successful
implementation and adoption.
Results
● 13,000K app downloads in Q4 2018.
● Increased traffic to over 10,000 unique visits within four months of launch.
● Achieved CPA of £2.75 v £7.99 monthly subscription fee.
● Generated over £75K in Q4 2018 at a strong ROI via directly attributed digital channels.
● £500K of media coverage from the launch via a PR led content campaign across digital, print, radio
and TV. Including coverage on BBC Breakfast, BBC 5 Live, Sky News Sunrise, The Daily Mail, CNN and the Financial Times.
Role Overview
● Contracted to design and deliver a b2c digital marketing strategy and launch campaign for UK and Asia.
● Design and launch of new website. Create SEO framework and build behaviour journeys for new
and repeat users, ensuring best practice UX to drive registrations and app downloads.
● Create a dual revenue model and grow revenues from in-app purchases and subscriptions.
● Establish social channels and content plan to engage and educate target consumers.
● Present the gweek story, proposition and marketing strategy to high net worth individuals and equity backed investors as part of series A and B funding rounds.
● Build the KPI and data analytics framework to ensure digital and marketing metrics are embedded.
● Market and vendor sourcing for an appropriate CRM system. Ensuring the successful
implementation and adoption.
Results
● 13,000K app downloads in Q4 2018.
● Increased traffic to over 10,000 unique visits within four months of launch.
● Achieved CPA of £2.75 v £7.99 monthly subscription fee.
● Generated over £75K in Q4 2018 at a strong ROI via directly attributed digital channels.
● £500K of media coverage from the launch via a PR led content campaign across digital, print, radio
and TV. Including coverage on BBC Breakfast, BBC 5 Live, Sky News Sunrise, The Daily Mail, CNN and the Financial Times.
Sourcing, Social, UP, LED, Asia, Framework, Campaign, App, KPI, Ai, Digital Marketing Strategy, Implementation, TV, Net, Embedded, Website, Digital Marketing, Radio, Content, Analytics, ROI, Pr, Print, B2C, CRM, UX, Machine learning, MArketing Strategy, Seo, Design, Marketing
2016 - 2018
job
Group Marketing Director
Gulf News Media.
UAE)
● Responsible for the marketing and digital strategy for the group's portfolio of media brands.
Including MENA's largest news website Gulfnews.com and the English language radio stations R1
and R2.
● Accountable for all technical aspects of group's websites. Including site dev, SEO optimisation and tech stack integration.
● Grow audiences and ecommerce (magento platform) revenues across digital channels and touchpoints with highly acquisitive digital campaigns that acquire, retain and up-sell.
● Manage the group's data management platform (DMP) and provide targeted, segmented audience
data sets for clients providing highly efficient, targeted advertising campaigns for brands.
● Provide guidance to editorial and content teams on format, UX best practice across web and social
channels.
● Ensure best practice approach and ROI optimisation across digital marketing channels, including
PPC, google adwords, programmatic display, Facebook, Twitter, LinkedIn and Instagram.
● Drive audience engagement and retention through the group's loyalty programme. Ensuring all
customer journeys within the CRM system drive retention and up-sell.
Results
● Increased total audience by 8% year on year to a total of 7.8m across digital and social channels.
● Refreshed the Gulf News brand and positioning. Page views increased by 5.5% year on year to 24
million per month.
● Reduced subscriber CPA by 25% to under £3. With a CAC:LTV of 3:2.
● Social audience increased by over 225,000 to under 1m.
● Increased e-commerce revenues from shopping by 12% year on year and LTV by 5%.
● Created and launched the getthat brand and website into the MENA marketplace. Growing to over
1m unique users.
● Switched to an affiliate business model, establishing a new customer revenue stream for the business. Acquired 65,000 registered digital users in the 18 months since launch.
● Responsible for the marketing and digital strategy for the group's portfolio of media brands.
Including MENA's largest news website Gulfnews.com and the English language radio stations R1
and R2.
● Accountable for all technical aspects of group's websites. Including site dev, SEO optimisation and tech stack integration.
● Grow audiences and ecommerce (magento platform) revenues across digital channels and touchpoints with highly acquisitive digital campaigns that acquire, retain and up-sell.
● Manage the group's data management platform (DMP) and provide targeted, segmented audience
data sets for clients providing highly efficient, targeted advertising campaigns for brands.
● Provide guidance to editorial and content teams on format, UX best practice across web and social
channels.
● Ensure best practice approach and ROI optimisation across digital marketing channels, including
PPC, google adwords, programmatic display, Facebook, Twitter, LinkedIn and Instagram.
● Drive audience engagement and retention through the group's loyalty programme. Ensuring all
customer journeys within the CRM system drive retention and up-sell.
Results
● Increased total audience by 8% year on year to a total of 7.8m across digital and social channels.
● Refreshed the Gulf News brand and positioning. Page views increased by 5.5% year on year to 24
million per month.
● Reduced subscriber CPA by 25% to under £3. With a CAC:LTV of 3:2.
● Social audience increased by over 225,000 to under 1m.
● Increased e-commerce revenues from shopping by 12% year on year and LTV by 5%.
● Created and launched the getthat brand and website into the MENA marketplace. Growing to over
1m unique users.
● Switched to an affiliate business model, establishing a new customer revenue stream for the business. Acquired 65,000 registered digital users in the 18 months since launch.
Affiliate, ROI, Integration, Management, Content, Optimization, Radio, Website, Twitter, Linkedin, Retention, Programmatic, Web, Google, DMP, UP, Social, Websites, Marketing, Seo, Digital Strategy, Google adwords, Advertising, Ecommerce, UX, CRM, Digital Marketing, Instagram, Facebook, PPC, Adwords, E-commerce, Magento, Data management
2012 - 2015
job
Head of Marketing Communications
JPI Media.
Role Overview
● Brand owner and responsible for marketing and audience acquisition across the 200+ brands (The Scotsman, Yorkshire Post and Ulster Newsletter), WoW 247, DealMonster and Vibe.
● Work in partnership with the data, insight and planning teams to ensure data and audience insight
provide laser focused segmentation.
● Increase users, page views, frequency and engagement and grow the portfolios 20m+ unique users'
monthly audience.
● Build the customer journeys and convert frequent users into registered digital subscribers.
● Utilise the full range of digital marketing tactics including PPC, SEO, and social.
● Manage the CRM programme to acquire and retain customers through relevant, timely points in the customer journey..
● Management of the £2m marketing communications budget.
● Establish key internal stakeholder relationships, including the Executive Management Committee
and product teams.
● Relationship management of external marketing, digital and PR agencies.
Results
● Increased newsbrand registered digital subscriber base to over 250,000. YoY growth of 12%
● Launched the WoW 247 brand and grew audience to over 1m within 6 months of launch.
● Improved subscriber retention to 85%. A 6% YoY increase.
● Reduced subscriber CPA by 26%.
● Launched the Vibe. An agile, digital first news site targeting millennial audiences. Growing to
10,000 unique users within 3 months of launch.
● Re-launched the Scotsman brand in print and online with the LOUDER brand campaign. Winning
● Brand owner and responsible for marketing and audience acquisition across the 200+ brands (The Scotsman, Yorkshire Post and Ulster Newsletter), WoW 247, DealMonster and Vibe.
● Work in partnership with the data, insight and planning teams to ensure data and audience insight
provide laser focused segmentation.
● Increase users, page views, frequency and engagement and grow the portfolios 20m+ unique users'
monthly audience.
● Build the customer journeys and convert frequent users into registered digital subscribers.
● Utilise the full range of digital marketing tactics including PPC, SEO, and social.
● Manage the CRM programme to acquire and retain customers through relevant, timely points in the customer journey..
● Management of the £2m marketing communications budget.
● Establish key internal stakeholder relationships, including the Executive Management Committee
and product teams.
● Relationship management of external marketing, digital and PR agencies.
Results
● Increased newsbrand registered digital subscriber base to over 250,000. YoY growth of 12%
● Launched the WoW 247 brand and grew audience to over 1m within 6 months of launch.
● Improved subscriber retention to 85%. A 6% YoY increase.
● Reduced subscriber CPA by 26%.
● Launched the Vibe. An agile, digital first news site targeting millennial audiences. Growing to
10,000 unique users within 3 months of launch.
● Re-launched the Scotsman brand in print and online with the LOUDER brand campaign. Winning
Digital Marketing, Marketing, Seo, CRM, Budget, PPC, Agile, Print, Pr, Management, Growth, Retention, Campaign, Online, Winning, Social
2007 - 2011
job
Divisional Marketing Director
Marketing Magazines Campaign of the Week in May.
JPI Media
Role Overview
● Creation and implementation of the digital marketing and audience acquisition strategy for the portfolio of 30+ news websites.
● Build out digital marketing capabilities for online and digital platforms to build total audience, with a
focus on growing users and engagement.
● Management of the news portal site infrastructures and technical operations.
● Increase consumer marketing database volumes.
● Budgetary management of £1.1m for marketing, digital and acquisition.
Results
● Grew unique users to over 5m with time on site at over 4 minutes.
● Launched subscription and loyalty programme through smart CRM that grew subscriber audience
of over 10,000 in year one with 12 month churn of 8%.
● Generated digital subscription revenues of over £123K.
● Streamlined the marketing and digital operations. Creating a regional hub, utilising tech solutions
to optimise for all brands and delivering savings of £196K per annum.
Role Overview
● Creation and implementation of the digital marketing and audience acquisition strategy for the portfolio of 30+ news websites.
● Build out digital marketing capabilities for online and digital platforms to build total audience, with a
focus on growing users and engagement.
● Management of the news portal site infrastructures and technical operations.
● Increase consumer marketing database volumes.
● Budgetary management of £1.1m for marketing, digital and acquisition.
Results
● Grew unique users to over 5m with time on site at over 4 minutes.
● Launched subscription and loyalty programme through smart CRM that grew subscriber audience
of over 10,000 in year one with 12 month churn of 8%.
● Generated digital subscription revenues of over £123K.
● Streamlined the marketing and digital operations. Creating a regional hub, utilising tech solutions
to optimise for all brands and delivering savings of £196K per annum.
Digital Marketing, Marketing, CRM, Websites, Database, Management, Implementation, Online, Portal
2004 - 2007
job
Head of Marketing & Digital
Loot Ltd.
Role Overview
● Design, implementation and management of the consumer marketing strategy for the Loot brand
and website.
● Management of the site infrastructure, hosting, SEO, front and back end integration.
● Grow audience and transactional e-commerce revenues on loot.com.
● Development of effective retail and branding programme to raise brand awareness and retail copy
sales through independent, multiple and grocery retail channels.
Results
● Owned
SERPS for paid and organic.
● Generated e-commerce revenues of over £500K from new users.
● Site re-platform and re-designed UX, increasing conversions by 15%.
● Design, implementation and management of the consumer marketing strategy for the Loot brand
and website.
● Management of the site infrastructure, hosting, SEO, front and back end integration.
● Grow audience and transactional e-commerce revenues on loot.com.
● Development of effective retail and branding programme to raise brand awareness and retail copy
sales through independent, multiple and grocery retail channels.
Results
● Owned
SERPS for paid and organic.
● Generated e-commerce revenues of over £500K from new users.
● Site re-platform and re-designed UX, increasing conversions by 15%.
Marketing, Design, Seo, Branding, MArketing Strategy, UX, Retail, E-commerce, Integration, Management, Sales, Website, Hosting, Implementation, Infrastructure, Development
2000 - 2002
job
Product Marketing Manager
Ricoh Group UK.
Professional Achievements, Qualifications and Education
* Founding board member of the Marketing Society Middle East.
* Advisory Board Member for the Market Research Council EMEA.
* Marketing Magazine UK - Best Campaign Award for The Scotsman "Louder".
* Distinction in Digital Marketing Fellowship Programme (E-Consultancy)
* Founding board member of the Marketing Society Middle East.
* Advisory Board Member for the Market Research Council EMEA.
* Marketing Magazine UK - Best Campaign Award for The Scotsman "Louder".
* Distinction in Digital Marketing Fellowship Programme (E-Consultancy)
Digital Marketing, Marketing, Research, Market research, Advisory board, Campaign, Manager
My education
2002
-
2003
Scandinavian Institute of Management
International Diploma in Strategic Marketing, Strategic Marketing
International Diploma in Strategic Marketing, Strategic Marketing
1997
-
2000
University of London
Bachelors, Marketing & Business Law
Bachelors, Marketing & Business Law
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