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jobs
Content consultant, brand strategist, writer, copywriter, cultural researcher
Natascha Nanji
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My methodology is driven by research with a commitment to practice, that is, making things happen. I’m especially skilled at stakeholder liaison, gaining a macro understanding of a business in order to develop a strategy for change by connecting disparate points to make deep and lasting connections across an organisation.
I have worked in many different sectors such as technology, museums, cultural and trend reporting, charity, travel, art and design.
By deconstructing complex instructions and concepts, I translate these to lucid and engaging narratives. Similarly, I help clients effectively communicate their services and messaging.
I enjoy collaborating to find the most effective means by which to present research, be it through original copy, qualitative engagements, strategy or dialogue, producing films and images, staging events, installing exhibitions or building props.
As a multidisciplinary artist and writer my research orbits migrations, nomadism, systemic flows & transmutations. By finding unexpected relationships between materials, objects, people, methods, or historical figures, my work assembles + integrates disparate components to appear as if they are inherently related. Working at the intersection of anthropology, art and theatre based methodologies, my work sets the scene to narrate speculative journeys. I regularly perform essays at art events and academic conferences.
My background is in Social Anthropology, and I also studied Fine Art & History of Art at Goldsmiths University and an MA in Critical Writing in Art & Design at the Royal College of Art.
I have worked in many different sectors such as technology, museums, cultural and trend reporting, charity, travel, art and design.
By deconstructing complex instructions and concepts, I translate these to lucid and engaging narratives. Similarly, I help clients effectively communicate their services and messaging.
I enjoy collaborating to find the most effective means by which to present research, be it through original copy, qualitative engagements, strategy or dialogue, producing films and images, staging events, installing exhibitions or building props.
As a multidisciplinary artist and writer my research orbits migrations, nomadism, systemic flows & transmutations. By finding unexpected relationships between materials, objects, people, methods, or historical figures, my work assembles + integrates disparate components to appear as if they are inherently related. Working at the intersection of anthropology, art and theatre based methodologies, my work sets the scene to narrate speculative journeys. I regularly perform essays at art events and academic conferences.
My background is in Social Anthropology, and I also studied Fine Art & History of Art at Goldsmiths University and an MA in Critical Writing in Art & Design at the Royal College of Art.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Freelance Behavioural Strategist
Canvas8.
Through interviews with industry experts and in-depth research, I write reports about US and UK trends covering current socio-cultural issues ranging from indigenous food movements and religion, to advertising semiotics, fin-tech innovations and grass roots activism.
Researcher, Writer, Behaviour Analyst, Interview
2017 - ?
freelance
Freelance Researcher, Writer & Content Creator
Nerds Collective.
I write and research for clients such as Nerds Collective, transposing research and qualitative interviews into reports, strategies, brand narratives, articles and essays, web journeys, and case studies.
Qualitative research, Writing, User research, Design
2020 - 2021
freelance
Digitalisation + Communications Consultant
The Horse Hospital.
I joined this iconic DIY arts space to help secure their future by successfully applying for the Arts Council’s second round Culture Recovery Grant, as well as developing and implementing a digital programme and communications plan.
Over November and December 2020, I worked with a small team to organise an online Christmas fair promoting and selling the works of over 50 artists and makers. Alongside, we hosted a two day events schedule, streaming live performances to global audiences across multiple social platforms.
Over November and December 2020, I worked with a small team to organise an online Christmas fair promoting and selling the works of over 50 artists and makers. Alongside, we hosted a two day events schedule, streaming live performances to global audiences across multiple social platforms.
Digital Marketing, Digital communication, Digital Strategy
2020 - 2020
job
Digital Project Manager
Event Communications.
My role was to raise Event’s profile to global audiences. Whilst in the role I:
• Developed and implemented a communications and digital content strategy
• Forged strong working relations with clients such as The Burrell, Scotland and The Box, Plymouth to produce collaborative, social content such as images, videos and articles
• Achieved name checked coverage for Event in the Guardian, The Times and across regional press and BBC radio. This also generated a 15% increase in social media followers across Twitter, Linked In and Instagram
• Developed and implemented a communications and digital content strategy
• Forged strong working relations with clients such as The Burrell, Scotland and The Box, Plymouth to produce collaborative, social content such as images, videos and articles
• Achieved name checked coverage for Event in the Guardian, The Times and across regional press and BBC radio. This also generated a 15% increase in social media followers across Twitter, Linked In and Instagram
Digital Strategy, Writing, Social Media Marketing, Press and PR
2018 - 2019
job
Digital Strategist
Rosetta Arts.
I consulted for Rosetta Arts to strategise and facilitate the development of a digital infrastructure to ensure the organisation was fit for growth:
• Collaborated with a design agency on rebranding and development of a new website http://rosettaarts.org across: user personas, wire framing, UX, site functionality
• Content planning for the new website, writing and editing
• Scoping, researching and implementing a CRM system including customisation, workflow design and staff training
• Asset management: structured an image library now shared with the Arts Council
• Managed brand presence at a 25th anniversary event held at the Gherkin
• Developed communications strategy and guidelines across all external comms
• Copywriting for marketing materials such as newsletters, leaflets, booklets and for website content including case studies, projects, headings and so forth
Project management, stakeholder engagement, juggling a broad range of tasks with limited resources and managing a team of interns have been key skills to successfully implement and run the project at this grassroots organisation.
I joined Rosetta Arts at a time when they were celebrating twenty five years of having championed visual art and engagement for local people, and built many relationships and partnerships with organisations who share their commitment and vision. In light of this achievement, Rosetta Arts were invited to join the Arts Council England National Portfolio of Organisations.
• Collaborated with a design agency on rebranding and development of a new website http://rosettaarts.org across: user personas, wire framing, UX, site functionality
• Content planning for the new website, writing and editing
• Scoping, researching and implementing a CRM system including customisation, workflow design and staff training
• Asset management: structured an image library now shared with the Arts Council
• Managed brand presence at a 25th anniversary event held at the Gherkin
• Developed communications strategy and guidelines across all external comms
• Copywriting for marketing materials such as newsletters, leaflets, booklets and for website content including case studies, projects, headings and so forth
Project management, stakeholder engagement, juggling a broad range of tasks with limited resources and managing a team of interns have been key skills to successfully implement and run the project at this grassroots organisation.
I joined Rosetta Arts at a time when they were celebrating twenty five years of having championed visual art and engagement for local people, and built many relationships and partnerships with organisations who share their commitment and vision. In light of this achievement, Rosetta Arts were invited to join the Arts Council England National Portfolio of Organisations.
Management, UP, Planning, Development, Infrastructure, Implementation, Asset Management, Website, Embedded, Content, Marketing, Event, Training, Research, CRM, Writing, Project Management, Copywriting, Design
2015 - 2017
job
Website Content Manager
Pilot Productions.
Overall management of website content including:
• Editorial calendar management based around on air show schedules
• Researching and writing weekly travel related articles with SEO awareness
• Commissioning and editing articles to complement programming
• Developing content stories for sponsors and liaising with production staff to fulfil offerings
• Writing and disseminating monthly newsletters to an audience of over 7K using Mailchimp to encourage subscriber loyalty, website engagement and product sales
Digital project management:
• Development of new e-com store http://globetrekkerstore.com/
• Website responsiveness
• Set up and management of Microsoft online domain email accounts
• Editorial calendar management based around on air show schedules
• Researching and writing weekly travel related articles with SEO awareness
• Commissioning and editing articles to complement programming
• Developing content stories for sponsors and liaising with production staff to fulfil offerings
• Writing and disseminating monthly newsletters to an audience of over 7K using Mailchimp to encourage subscriber loyalty, website engagement and product sales
Digital project management:
• Development of new e-com store http://globetrekkerstore.com/
• Website responsiveness
• Set up and management of Microsoft online domain email accounts
Seo, Writing, Content, Website, Manager
2014 - 2015
freelance
Communications Consultant
Clarence Films.
Developed the company's social media presence across social media platforms:
• Ensured coherent and cohesive branding was in place across all platforms and website
• Organised for production stills to be used appropriately for stories
• Devised an editorial calendar in accordance with shoot diary
• Developed guidelines for staff to effectively utilise material as content across social media sites
• Ensured coherent and cohesive branding was in place across all platforms and website
• Organised for production stills to be used appropriately for stories
• Devised an editorial calendar in accordance with shoot diary
• Developed guidelines for staff to effectively utilise material as content across social media sites
Digital Strategy, Video, Movie, Content, Website, Implementation, Production, Social
2013 - 2015
job
Owner & Founder
Furniture Company.
Online business selling mid century objects and furniture items
Online, Founder
2012 - 2013
job
Coordinator
UnBox Festival.
• Online communications strategy planning and implementation
• Fellowship Programme development; worked with the British Council & AHRC to develop a programme blueprint, an integral part of the festival
funding structure that paired British researchers with Indian organisations
• Researched innovative Indian and international design practitioners for
thematic festival content
• Fellowship Programme development; worked with the British Council & AHRC to develop a programme blueprint, an integral part of the festival
funding structure that paired British researchers with Indian organisations
• Researched innovative Indian and international design practitioners for
thematic festival content
Design, Content, Implementation, Festival, Development, Coordinator, International, Online
2012 - 2012
freelance
Marketing & Press Consultant
Asia Contemporary Art Fair.
Consulted with the art fair across:
• Graphic identity
• Press and marketing
• Social media strategy guidelines for staff and agency contributors on best practice across various platforms
• Graphic identity
• Press and marketing
• Social media strategy guidelines for staff and agency contributors on best practice across various platforms
Social Media, Marketing, Development, Social
2010 - 2012
freelance
Marketing Consultant
North Plains.
(formerly VYRE) CMS Tech Company
• Relaunched monthly newsletter
• Produced series of video content: client case studies and interviews
• Managed website content: blog, news, homepage, data capture forms
• Social media strategy writing and implementation across five platforms
• Reporting and budgets: produced quarterly spending reports, presented monthly
on performance and activity conversions
• Direct mail campaign management
• Internal and external event management
• Researched and wrote case studies for blue chip clients such as Virgin, Diageo and Shell, software factsheets for non-technical audiences
• Relaunched monthly newsletter
• Produced series of video content: client case studies and interviews
• Managed website content: blog, news, homepage, data capture forms
• Social media strategy writing and implementation across five platforms
• Reporting and budgets: produced quarterly spending reports, presented monthly
on performance and activity conversions
• Direct mail campaign management
• Internal and external event management
• Researched and wrote case studies for blue chip clients such as Virgin, Diageo and Shell, software factsheets for non-technical audiences
Social Media, Marketing, Video content, Writing, Video, CMS, Event, Management, Content, Website, Blog, Implementation, Software, Campaign, Social
2007 - 2009
job
Arts Coordinator
Orleans House Gallery, London Borough of Richmond upon Thames.
For two consecutive summers, worked across:
• Project managing Book Now! the borough’s flagship literary event & On the Edge, a two day world music festival attracting over 4000 visitors
• For both events managed programming, event logistics, press, sponsorship, marketing
• Wrote rigorous audience development reports at the end of each event
• Project managing Book Now! the borough’s flagship literary event & On the Edge, a two day world music festival attracting over 4000 visitors
• For both events managed programming, event logistics, press, sponsorship, marketing
• Wrote rigorous audience development reports at the end of each event
Coordinator
2001 - 2005
job
Sales and Marketing
Centaur Publications.
Various See Linked In for full details
• During this period I worked in various sales and marketing roles:
Marketing Executive: Copyright Licensing Agency, Sales Executive:
Design Week (Centaur Publications), Advertorial Coordinator: Dennis
Publishing, Film Club Coordinator: Black Film Festival
• During this period I worked in various sales and marketing roles:
Marketing Executive: Copyright Licensing Agency, Sales Executive:
Design Week (Centaur Publications), Advertorial Coordinator: Dennis
Publishing, Film Club Coordinator: Black Film Festival
Marketing, Design, Movie, Sales, Festival, Coordinator
My education
2015
-
2017
Royal College of Art
Masters, Critical Writing for Art & Design
Masters, Critical Writing for Art & Design
2006
-
2009
Goldsmiths College University of London
Bachelors, Fine Art + History of Art
Bachelors, Fine Art + History of Art
1996
-
1999
University of Sussex
Bachelors, Social Anthropology
Bachelors, Social Anthropology
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