Shane McKay , London, United Kingdom

15-year media specialist with extensive experience in advising, planning and delivering multi-media marketing campaigns can help your business promote its products and services to customers.
How? By effectively and creatively communicating through marketing channels such as advertising, digital, PR, social media and events.
I offer my knowledge and expertise built up over time working with national and local companies, including manufacturers, retailers, agencies and consumer brands across both b2b and b2c verticals.
Let's look at these marketing channels
Print:
Having worked for two b2c titles and five b2b magazines, I have extensive knowledge of how print publications are created, published and delivered to their readership.
Examples of this would be that inserts can only be bound-in at ‘section breaks’ of a magazine, or that double-page spreads work best in the middle of a saddle stitch title.
If you are looking to advertise in a target sector, I can research and plan who are the best titles to promote in, comparing circulation against advertising costs as well as negotiating the best price for each publication.
I can introduce a variety of display advertising solutions that will make your brand stand out; these include opportunities such as gatefolds, bookmarks, scented ads and augmented reality.
If you want to emphasise your advertising campaign and be memorable to readers, there are an array of print finishes which you can add to the creative; these include finishes such as spot colour, embossing, die-cutting and foil block to name but a few.

Digital:
I have closed business deals selling CPM, CPC and CPA display advertising campaigns using leaderboard, skyscraper, banner and MPU formats.
I have also negotiated various content marketing initiatives as well as selling email campaigns, native advertising and digital sponsorships.
I am Google Display Ads and Google Search Ads certified; I have created and managed Google Dynamic Search ads along with Responsive Display ads using the Smart Display Campaign system.
PR:
Having worked for both trade and consumer titles, I am familiar with the appropriate approach required to generate interest for a product or service with editors and journalists.
B2B trade magazines can offer multiple opportunities for a company to tell the story of who they are and what they are up to, I have compiled a list of at least 50 ways in which you can do this.
I can plan and execute a comprehensive PR campaign that maximises your brand's coverage in relevant media, through press releases, news stories and editorial features.
I also have copywriting experience and can write content for your website, blogs, advertorials and social media posts.