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Senior
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0
jobs
Roxane Gergaud
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
French
Fluently
Italian
Good
Ready for
My experience
2018 - ?
freelance
Freelance Marketing, Partnerships and Content
Inn Places.
Over the last year I have worked on a number of freelance marketing, PR and content projects in the travel and lifestyle sectors including Soho House Group, Staylists, Inn Places (now part of the Epicurean Club) and The Lifestyle Collective.
Marketing, Pr, Content
2017 - 2018
job
Content & Partnerships Director, Chic Retreats
The Times.
• Led successful integration of the Doris & Dicky business into Chic Retreats.
• Responsible for all marketing, content and editorial including development of communications strategy and brand content calendar, working to commercial and SEO targets across all channels both owned and paid for.
• Built partnerships with brands including Jigsaw, Stylist, The Week, The Times, The Other Art Fair, L'Oreal and Bloom & Wild to deliver audience growth, customer benefits and brand awareness.
• Managed a team of writers and editors producing high quality and engaging travel and hotel content and reviews both for chicretreats.com and partner websites.
• Managed marketing executive to deliver bi-weekly newsletters and execute social media strategy.
• Worked closely with digital marketing manager to deliver targeted PPC strategy.
• Managed PR agency relationship. Also frequently invited to write for a number of publications including Suitcase Magazine, Evening Standard etc.
• Responsible for all marketing, content and editorial including development of communications strategy and brand content calendar, working to commercial and SEO targets across all channels both owned and paid for.
• Built partnerships with brands including Jigsaw, Stylist, The Week, The Times, The Other Art Fair, L'Oreal and Bloom & Wild to deliver audience growth, customer benefits and brand awareness.
• Managed a team of writers and editors producing high quality and engaging travel and hotel content and reviews both for chicretreats.com and partner websites.
• Managed marketing executive to deliver bi-weekly newsletters and execute social media strategy.
• Worked closely with digital marketing manager to deliver targeted PPC strategy.
• Managed PR agency relationship. Also frequently invited to write for a number of publications including Suitcase Magazine, Evening Standard etc.
Digital Marketing, Social Media, Marketing, Seo, Websites, PPC, Pr, Integration, Content, Growth, Development, BEE, LED, Manager, Social
2014 - 2017
job
Co-founder and Creative Director, Doris & Dicky
Boutique + Lifestyle Hotel Summit and IHTF.
• Launched a hotel-booking platform for budget boutique hotels across the world.
• Overall responsibility for all marketing and partnerships, sales, customer and hotel relations, editorial and photography.
• Managed tight budgets to deliver maximum ROI on digital marketing spend.
• Managed suppliers including external copywriters, PR agency, SEO & PPC agency and developers.
• Negotiated a wide number of partnerships including a commercial partnership with Expedia to accelerate growth.
• Managed B2B marketing to grow the business to 500+ hotels before selling to competitor Chic Retreats.
• Regularly invited to be a member of expert travel panels including Annual Hotel Conference, Boutique + Lifestyle Hotel Summit and IHTF.
• Overall responsibility for all marketing and partnerships, sales, customer and hotel relations, editorial and photography.
• Managed tight budgets to deliver maximum ROI on digital marketing spend.
• Managed suppliers including external copywriters, PR agency, SEO & PPC agency and developers.
• Negotiated a wide number of partnerships including a commercial partnership with Expedia to accelerate growth.
• Managed B2B marketing to grow the business to 500+ hotels before selling to competitor Chic Retreats.
• Regularly invited to be a member of expert travel panels including Annual Hotel Conference, Boutique + Lifestyle Hotel Summit and IHTF.
Digital Marketing, Marketing, Seo, B2B Marketing, B2B, Budget, PPC, Photography, Pr, ROI, Sales, Growth, Booking, Founder
2014 - 2015
job
Senior Marketing Manager
Phaidon Press.
• Led innovative, creative and commercial marketing campaigns to drive sales and build deeper more valuable relationships with retailers and partners to sell books. Campaigns that I ran included Where Chefs Eat, Mexico: The Cookbook, Never Trust A Skinny Italian Chef and Fantastic Man.
• Worked closely with PR, digital, sales and editorial teams both in the UK and internationally (primarily US) to ensure campaigns were co-ordinated and maximised commercial returns.
• Managed the briefing and creation of all marketing materials with both internal and external design teams.
• Supported on commercial partnership / sponsorship opportunities including managing events and generating sales with brands and media partners including American Express, How to Spend It, The Times and Magimix.
• Promoted from Marketing Manager to Senior Marketing Manager within a year of joining.
• Worked closely with PR, digital, sales and editorial teams both in the UK and internationally (primarily US) to ensure campaigns were co-ordinated and maximised commercial returns.
• Managed the briefing and creation of all marketing materials with both internal and external design teams.
• Supported on commercial partnership / sponsorship opportunities including managing events and generating sales with brands and media partners including American Express, How to Spend It, The Times and Magimix.
• Promoted from Marketing Manager to Senior Marketing Manager within a year of joining.
Marketing, Design, Pr, Sales, It, Sponsorship, Express, LED, Manager
2013 - 2014
freelance
Freelance
unknown.
roles (including Chime Communications and BBH)
• I spent 3 months as Marketing & Business Development Manager at Chime Communications, supporting the CEO and new business team on client proposals and pitches along with market research and competitor analysis.
• Before this, I was Team Director at Bartle Bogle Hegarty where I led on the Axe (Unilever) account. I was responsible for the delivery of multiple integrated campaigns globally across TV, digital, social media, print and experiential, managing numerous senior stakeholders and multi million pound budgets. I managed a team of three and represented the agency as a key point of contact for Unilever.
• I spent 3 months as Marketing & Business Development Manager at Chime Communications, supporting the CEO and new business team on client proposals and pitches along with market research and competitor analysis.
• Before this, I was Team Director at Bartle Bogle Hegarty where I led on the Axe (Unilever) account. I was responsible for the delivery of multiple integrated campaigns globally across TV, digital, social media, print and experiential, managing numerous senior stakeholders and multi million pound budgets. I managed a team of three and represented the agency as a key point of contact for Unilever.
Social Media, Marketing, Business development, Research, Market research, Print, TV, Development, Ceo, LED, Manager, Social
2009 - 2013
job
Account Director
unknown.
Saatchi & Saatchi
2011 - 2013
job
Account Manager and then Account Director
San Miguel and General Mills (Old El Paso, Green Giant, Nature Valley, Betty Crocker and Häagen-Dazs).
• Joined the Saatchi & Saatchi graduate programme and progressed from Account Executive to Account Manager and then Account Director in three years.
• I worked on a variety of clients including Asda (May 2011-13) where I was the first point of contact for the client and was responsible for managing the team in delivering numerous campaigns (both TV and digital), overseeing the process from strategy to production in tight time frames and within budget.
• Other clients included Carlsberg, San Miguel and General Mills (Old El Paso, Green Giant, Nature Valley, Betty Crocker and Häagen-Dazs).
• A particular highlight for me was leading the re-launch of the Haagen-Dazs mini-cup where I was responsible for the management of six other agencies, leading both the strategic development and logistical management of the Facebook led 'It's Girl's Time' campaign. The campaign saw 2 million hits to the Facebook page with a 454% increase in active users and a hugely increased level of conversation around the brand.
• Led the creation of the Saatchi & Saatchi graduate recruitment website and played a key role in managing the recruitment process from initial applications through to final interviews.
• I worked on a variety of clients including Asda (May 2011-13) where I was the first point of contact for the client and was responsible for managing the team in delivering numerous campaigns (both TV and digital), overseeing the process from strategy to production in tight time frames and within budget.
• Other clients included Carlsberg, San Miguel and General Mills (Old El Paso, Green Giant, Nature Valley, Betty Crocker and Häagen-Dazs).
• A particular highlight for me was leading the re-launch of the Haagen-Dazs mini-cup where I was responsible for the management of six other agencies, leading both the strategic development and logistical management of the Facebook led 'It's Girl's Time' campaign. The campaign saw 2 million hits to the Facebook page with a 454% increase in active users and a hugely increased level of conversation around the brand.
• Led the creation of the Saatchi & Saatchi graduate recruitment website and played a key role in managing the recruitment process from initial applications through to final interviews.
Facebook, Budget, Account Manager, Management, Website, TV, Recruitment, It, Development, Campaign, SAN, Production, LED, Manager, ME
My education
2005
-
2009
Bristol University
Bachelors, French
Bachelors, French
2002
-
2004
Charterhouse School
Secondary, English
Secondary, English
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