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Kerri Roberts
Kerri Roberts
,
Aylesbury, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly-motivated professional with great strategic marketing implementation skills, who thrives in a dynamic and fast-paced environment. I have a very good reputation for developing long lasting and successful relationships with the teams, individuals and clients that I work with.
Many of the clients I have worked with have been developed over a number of years, case studies of recent projects are on the Strength+Honour website here http://*******.*** - clients include Make UK, Thames Valley Air Ambulance, O2, GSA (Student accomodation and services), CAE technology, Thomas International as well as many more.
Throughout my working career I have worked strategically across multiple brands both in house as well as agency side working with a number of sectors, including education. I have a broad knowledge of marketing principles and techniques that have been developed across my 10 years within the industry.
Many of the clients I have worked with have been developed over a number of years, case studies of recent projects are on the Strength+Honour website here http://*******.*** - clients include Make UK, Thames Valley Air Ambulance, O2, GSA (Student accomodation and services), CAE technology, Thomas International as well as many more.
Throughout my working career I have worked strategically across multiple brands both in house as well as agency side working with a number of sectors, including education. I have a broad knowledge of marketing principles and techniques that have been developed across my 10 years within the industry.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Account Director
STRENGTH+HONOUR.
I build long-term relationships with our clients, helping them unlock the power of their brands. We deliver consistent work across multiple touch points of a brand for years, not months. Working with the brand throughout its journey, creating fully integrated brand strategies and brand-led creative work that delivers today, tomorrow and in the future.
Areas of focus
• Brand Strategy
• Brand Exploration
• Brand Creation
• Internal Branding
• Brand Implementation
• Brand Activation
• Brand Consistency
Client requirements and day to day management
A client experience led approach to enable account growth and create opportunities with existing and new clients, with the track record and ability to grow accounts
Budget and timing control
• Experience of day to day as well as higher level budget and timing control for numerous accounts
• Regular feedback and monitoring of the budget and timings to ensure clients and agency are all in line with expectations
Team Management
• The ability to manage and nurture a team to thrive and succeed to a common goal
Planning & development
• Planning and development of each account including key research and justification around all concepts and deliverables for the client
Creative contribution and liaison with the creative team
• A clear understanding of the creative process from day to day to strategic and creative delivery of concepts.
Strategic development and execution of accounts
• Strategic development and execution of concept from initial briefing process, through to concept development and proof of concept to present to the client.
Key clients: O2, BAI Communications, Make UK, GSA, CAE Technology, Hobbs of Henley
M3 EUROPE
Areas of focus
• Brand Strategy
• Brand Exploration
• Brand Creation
• Internal Branding
• Brand Implementation
• Brand Activation
• Brand Consistency
Client requirements and day to day management
A client experience led approach to enable account growth and create opportunities with existing and new clients, with the track record and ability to grow accounts
Budget and timing control
• Experience of day to day as well as higher level budget and timing control for numerous accounts
• Regular feedback and monitoring of the budget and timings to ensure clients and agency are all in line with expectations
Team Management
• The ability to manage and nurture a team to thrive and succeed to a common goal
Planning & development
• Planning and development of each account including key research and justification around all concepts and deliverables for the client
Creative contribution and liaison with the creative team
• A clear understanding of the creative process from day to day to strategic and creative delivery of concepts.
Strategic development and execution of accounts
• Strategic development and execution of concept from initial briefing process, through to concept development and proof of concept to present to the client.
Key clients: O2, BAI Communications, Make UK, GSA, CAE Technology, Hobbs of Henley
M3 EUROPE
Branding, Concept Development, Research, Budget, Management, Brand activation, Technology, Growth, Implementation, Team management, Monitoring, Development, Power, LED, Brand identity
2016 - 2017
job
Marketing Manager
M3.
Development of Marketing strategy and tactics:
• Create and implement Marketing Communications plan, with a budget of £260,000 for 2016
• Define key engagements and events for BD's and senior management to attend and speak.
• Define a list of Marketing/PR and innovation agencies and build a rationale for working with them
Social Media and Digital outreach:
• As a core part of M3's Marketing communications efforts - Define and implement a social media and digital outreach plan
• Make strategic recommendations to the business for digital engagement with key target audiences, identify key partners and build a rationale and business justification around this
Communications Team Support:
• Define the Communications team priorities for 2016 by meeting with the Business Development team and understanding the marketing support they need.
• Build a competitive landscape project and help build collateral in line with the key Value Proposition themes
• Organise and implement marketing tactics including research findings, social media, emails, events, designed collateral.
Support Marketing Director's vison
• Support the marketing Director with the wider Marketing team
• Liaise with the member marketing team and support the junior members of the team where needed
• Create and implement Marketing Communications plan, with a budget of £260,000 for 2016
• Define key engagements and events for BD's and senior management to attend and speak.
• Define a list of Marketing/PR and innovation agencies and build a rationale for working with them
Social Media and Digital outreach:
• As a core part of M3's Marketing communications efforts - Define and implement a social media and digital outreach plan
• Make strategic recommendations to the business for digital engagement with key target audiences, identify key partners and build a rationale and business justification around this
Communications Team Support:
• Define the Communications team priorities for 2016 by meeting with the Business Development team and understanding the marketing support they need.
• Build a competitive landscape project and help build collateral in line with the key Value Proposition themes
• Organise and implement marketing tactics including research findings, social media, emails, events, designed collateral.
Support Marketing Director's vison
• Support the marketing Director with the wider Marketing team
• Liaise with the member marketing team and support the junior members of the team where needed
Social Media, Marketing, Business development, MArketing Strategy, Innovation, Research, Budget, Pr, Management, Support, Development, Manager, Social
2014 - 2015
job
Senior Marketing Executive
Marketing support for whole M3 Group.
Support all teams within the M3 group in Europe with their marketing functions, including Market Research, Career and Panel Research
Senior Marketing Executive February 2014 - December 2015
Trade Marketing - Key objectives for 2015
Development of Marketing strategy and tactics:
• Create and implement Marketing Communications plan, with a budget of £150,000 for 2015
• Develop a deep understanding of the Value Proposition project and outputs
• Help review and evaluate 2014 Marketing Communications plan, review and document what did and didn't work
• Build a business case for what did work and where M3 may need to 'fill the gaps' in their Marketing Communications efforts
• Define key engagements and events for BD's and senior management to attend and speak.
• Define a list of Marketing/PR and Innovation agencies and build a rationale for working with them
Value Proposition implementation:
• Develop a full understanding and articulate the M3 Value Proposition and the 'go to market' mission and vision
• Build a plan of execution around the core Value Proposition messaging and help build a communications plan around this
• Build a robust 2016 marketing plan to support the new Value Proposition
Social Media and Digital outreach:
• As a core part of M3's Marketing Communications efforts - Define and implement a social media and digital outreach plan
• Make strategic recommendations to the business for digital engagement with key target audiences, identify key partners and build a rationale and business justification around this
Communications Team support:
• Define the Communications team priorities for 2015 by meeting with Business Development team every month and understanding the marketing support they need.
• Build a competitive landscape project and help build collateral in line with the key Value Proposition themes
• Organise and implement marketing tactics including research findings, social media, emails, events, designed collateral.
Eyes Wide Open agency
Senior Marketing Executive February 2014 - December 2015
Trade Marketing - Key objectives for 2015
Development of Marketing strategy and tactics:
• Create and implement Marketing Communications plan, with a budget of £150,000 for 2015
• Develop a deep understanding of the Value Proposition project and outputs
• Help review and evaluate 2014 Marketing Communications plan, review and document what did and didn't work
• Build a business case for what did work and where M3 may need to 'fill the gaps' in their Marketing Communications efforts
• Define key engagements and events for BD's and senior management to attend and speak.
• Define a list of Marketing/PR and Innovation agencies and build a rationale for working with them
Value Proposition implementation:
• Develop a full understanding and articulate the M3 Value Proposition and the 'go to market' mission and vision
• Build a plan of execution around the core Value Proposition messaging and help build a communications plan around this
• Build a robust 2016 marketing plan to support the new Value Proposition
Social Media and Digital outreach:
• As a core part of M3's Marketing Communications efforts - Define and implement a social media and digital outreach plan
• Make strategic recommendations to the business for digital engagement with key target audiences, identify key partners and build a rationale and business justification around this
Communications Team support:
• Define the Communications team priorities for 2015 by meeting with Business Development team every month and understanding the marketing support they need.
• Build a competitive landscape project and help build collateral in line with the key Value Proposition themes
• Organise and implement marketing tactics including research findings, social media, emails, events, designed collateral.
Eyes Wide Open agency
Social Media, Marketing, Business development, MArketing Strategy, Innovation, Research, Market research, Budget, Pr, Management, Business Case, Support, Implementation, Development, Go, Social
2010 - 2014
job
Client Manger
GPS LTD.
• Client Requirements
• Team Management
• Strategic Vision and implementation
Key clients: Eyes Wide Open, Brother UK, InkTec Europe, Love2read, Grice Collins Long, Gardner Leader, Parrott & Coales, GPS LTD, Ski Bonjour, and Argos.
• Team Management
• Strategic Vision and implementation
Key clients: Eyes Wide Open, Brother UK, InkTec Europe, Love2read, Grice Collins Long, Gardner Leader, Parrott & Coales, GPS LTD, Ski Bonjour, and Argos.
Management, Implementation, Team management, GPS
My education
?
-
2010
Bucks New University
Bachelors, Business Management
Bachelors, Business Management
?
-
2006
Wheatley Park School
Secondary, English Literature & Language
Secondary, English Literature & Language
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