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Experienced Marketing Executive with over ten years of experience working with international brands.
Scott Stannard
,
Epsom, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Marketing Executive with over ten years’ experience working with internationally recognised brands. I am approachable and a natural communicator, proven at working with a range of teams and building lasting relationships. I have a desire and passion to make a real difference whilst excelling under pressure.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Marketing and Events Executive
European Tour Destinations.
Part of The European Tour Golf Group, European Tour Destinations is a global network of thirty-one world-class golf venues across more than twenty countries on three continents.
Responsible for providing services to our global network of golf venues with a specific focus on marketing communications, events and exhibitions.
* Managed over ten global events and exhibitions throughout the year. Solely in charge of budget, planning, marketing, logistics, liaising with all parties and on-site event management.
* Responsible for business-to-business and business-to-consumer email broadcasts from concept, creative design to analysing engagement data.
* Create and manage digital content for our website, LinkedIn and social media accounts, working closely with other departments, PR agency and the network of venues.
* Working with external creative agency, project lead on the design for all online and offline marketing material, branding and exhibition stands.
* Developed extensive relationships with our thirty-one global venues, European Tour partners and agencies to help promote and grow the network.
* Accountable for marketing budget of £300,000. Responsible for processing all expenditure in Workday and working with finance on forecast.
Achievements:
* Led the design, build and execution of our 100m2 exhibition stand in Slovenia under budget.
Successfully delivering a fantastic trade event for 24 of our global resorts, including organising travel, logistics, welcome receptions and gala dinners during the week.
* Project lead on updating our logo and branding, moving away from European Tour Properties to become European Tour Destinations and more in lined with the overall company branding.
Responsible for providing services to our global network of golf venues with a specific focus on marketing communications, events and exhibitions.
* Managed over ten global events and exhibitions throughout the year. Solely in charge of budget, planning, marketing, logistics, liaising with all parties and on-site event management.
* Responsible for business-to-business and business-to-consumer email broadcasts from concept, creative design to analysing engagement data.
* Create and manage digital content for our website, LinkedIn and social media accounts, working closely with other departments, PR agency and the network of venues.
* Working with external creative agency, project lead on the design for all online and offline marketing material, branding and exhibition stands.
* Developed extensive relationships with our thirty-one global venues, European Tour partners and agencies to help promote and grow the network.
* Accountable for marketing budget of £300,000. Responsible for processing all expenditure in Workday and working with finance on forecast.
Achievements:
* Led the design, build and execution of our 100m2 exhibition stand in Slovenia under budget.
Successfully delivering a fantastic trade event for 24 of our global resorts, including organising travel, logistics, welcome receptions and gala dinners during the week.
* Project lead on updating our logo and branding, moving away from European Tour Properties to become European Tour Destinations and more in lined with the overall company branding.
Content, Social, LED, Processing, Online, Forecast, Workday, Website, Network, Finance, Social Media, Management, Pr, Linkedin, Event, Logo, Budget, Branding, Design, Marketing
2012 - 2018
job
PR and Events Marketing Coordinator
Callaway Golf.
World's largest global sporting goods company that designs, manufactures and sells golf equipment in more than 110 countries worldwide, based in Carlsbad, California.
Working within the communications department on all marketing activity for the Callaway and Odyssey Golf brands.
* Create and distribute online tools including images, videos and language specific content, to showcase products and athletes' successes through European press site and webpages.
* Working with the Social Media manager, creating daily content, account management and reporting of all Callaway and Odyssey European media channels.
* Responsible for Marketing sales accounts in SAP, managing all PR golf samples that are distributed throughout Europe for media testing and product reviews.
* Management of marketing budgets, ensuring all expenditure is agreed with relevant stakeholders.
* Support the communications manager with the planning, budgeting and coordination of trade and consumer golf events throughout Europe.
Achievements:
* Led the development of the European press website, creating assets for media partners to use to communicate Callaway's product offering to their audience.
* Launched a social media campaign in 2017 across Europe, the first of its kind for Callaway. Effectively engaging with more golfers, resulting in becoming number one in share of voice, 17% over nearest competitor.
Working within the communications department on all marketing activity for the Callaway and Odyssey Golf brands.
* Create and distribute online tools including images, videos and language specific content, to showcase products and athletes' successes through European press site and webpages.
* Working with the Social Media manager, creating daily content, account management and reporting of all Callaway and Odyssey European media channels.
* Responsible for Marketing sales accounts in SAP, managing all PR golf samples that are distributed throughout Europe for media testing and product reviews.
* Management of marketing budgets, ensuring all expenditure is agreed with relevant stakeholders.
* Support the communications manager with the planning, budgeting and coordination of trade and consumer golf events throughout Europe.
Achievements:
* Led the development of the European press website, creating assets for media partners to use to communicate Callaway's product offering to their audience.
* Launched a social media campaign in 2017 across Europe, the first of its kind for Callaway. Effectively engaging with more golfers, resulting in becoming number one in share of voice, 17% over nearest competitor.
Support, Social, LED, Manager, Online, Campaign, Coordinator, Development, Testing, Social Media, Website, Sales, Content, Management, Pr, SAP, Account management, Marketing
2008 - 2010
job
Field Services Coordinator
AGB Nielsen Media Research.
Global Performance Company operating in over 100 countries that provide media and advertising clients with audience measurement services across video, audio and text.
Part of the Field Services department in the UK, for the largest provider of television audience measurement services in the world.
* Responsible for organising TV ratings data, creating reports and distributing to the business.
* Managed engineers' schedules to install and update equipment in 10,000 panel member's households across the UK.
* Supported the customer service team dealing with incoming calls and emails from clients and panel members relating to viewing figures.
Achievements:
* Reached KPI's for the year installing a larger percentage of homes across the UK. This resulted in more reliable figures for the TV industry and improved sponsorship offers for AGB Nielsen.
Part of the Field Services department in the UK, for the largest provider of television audience measurement services in the world.
* Responsible for organising TV ratings data, creating reports and distributing to the business.
* Managed engineers' schedules to install and update equipment in 10,000 panel member's households across the UK.
* Supported the customer service team dealing with incoming calls and emails from clients and panel members relating to viewing figures.
Achievements:
* Reached KPI's for the year installing a larger percentage of homes across the UK. This resulted in more reliable figures for the TV industry and improved sponsorship offers for AGB Nielsen.
Advertising, Video, Customer service, Service, Audio, TV, Coordinator, KPI, Sponsorship
2007 - 2008
job
Guest Relations Officer
Four Seasons Resort.
Canadian International luxury Hospitality Company which operates more than 100 hotels worldwide.
Responsible for the running of the hotel spa and gym. Working within a team of 50 people from different nationalities to ensure the smooth running of the spa throughout the day.
* Managed the incoming calls and emails at the reception, organising specific guest treatments and any VIP requests.
* Responsible for training new employees on breakdown of daily duties and hotel procedures.
* Responsible for ordering spa products, checking delivery, processing invoices and weekly stocktaking.
* Improved customer service by spa and hotel staff resulted in the hotel receiving AAA Five Star Diamond Award for best resort in North America, and best spa in Whistler.
Responsible for the running of the hotel spa and gym. Working within a team of 50 people from different nationalities to ensure the smooth running of the spa throughout the day.
* Managed the incoming calls and emails at the reception, organising specific guest treatments and any VIP requests.
* Responsible for training new employees on breakdown of daily duties and hotel procedures.
* Responsible for ordering spa products, checking delivery, processing invoices and weekly stocktaking.
* Improved customer service by spa and hotel staff resulted in the hotel receiving AAA Five Star Diamond Award for best resort in North America, and best spa in Whistler.
Training, Customer service, Service, Reception, International, Spa, Processing
My education
2019
-
2020
CIM | Chartered Institute of Marketing
Certificate Digital Marketing, Applied Marketing, Planning Campaigns, Digital Marketing Techniques
Certificate Digital Marketing, Applied Marketing, Planning Campaigns, Digital Marketing Techniques
2005
-
2007
Bournemouth University
HND, Hospitality Management
HND, Hospitality Management
1998
-
2005
Glynn School
High School, GCSE's and A Levels
High School, GCSE's and A Levels
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