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Senior marketing communications professional
Louise (Banks) Lewis
,
Sandbach, United Kingdom
Experience
Other titles
Skills
I'm offering
A creative and commercially astute senior marketing communications professional, with a wealth of experience across a diverse range of sectors. An innovative strategist; well-practised in spearheading multichannel marketing initiatives to develop brands and stakeholder engagement. An adept communicator able to foster strong relationships that are built on trust and respect whilst collaborating at executive levels to structure and execute business initiatives. Highly motivated with advanced analytical and decision-making skills. An individual with an impressive track record of delivering integrated marketing campaigns, digital marketing strategies, driving engagement and securing profitable commercial partnerships.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Strategic Marketing Projects Manager
Bentley Motors.
Key Achievements and Responsibilities:
● Responsible for the research, formulation and delivery of Bentley Motors' new philanthropic strategy
● Leads the Centenary brand marketing and communications strategy with accountability for implementation across all
global external and internal channels, consisting of 6 regions and 220 retailers
● Project managed the global launch of the Bentley EXP 100 GT concept car, as part of the Centenary campaign,
shortlisted in DMA Awards Best Launch Campaign category
● Achieved 300m earned reach and 39m organic social reach for the launch, as well as 1m+ new visitors to BM.com
● Oversaw the planning and facilitation of 3-week experiential event (1200 guests) as part of the subsequent 'Future
Extraordinary Journeys' with media partners, influencers, corporate and government groups, and universities
● Works closely with a diverse range of internal and external stakeholders to ensure the alignment of the brand and campaign narrative including all strategic partnerships, events and brand collaborations
● Reports to the Board and Senior Leadership teams; provides strategic direction and directly manages the PMO
function of the project
● Responsible for the research, formulation and delivery of Bentley Motors' new philanthropic strategy
● Leads the Centenary brand marketing and communications strategy with accountability for implementation across all
global external and internal channels, consisting of 6 regions and 220 retailers
● Project managed the global launch of the Bentley EXP 100 GT concept car, as part of the Centenary campaign,
shortlisted in DMA Awards Best Launch Campaign category
● Achieved 300m earned reach and 39m organic social reach for the launch, as well as 1m+ new visitors to BM.com
● Oversaw the planning and facilitation of 3-week experiential event (1200 guests) as part of the subsequent 'Future
Extraordinary Journeys' with media partners, influencers, corporate and government groups, and universities
● Works closely with a diverse range of internal and external stakeholders to ensure the alignment of the brand and campaign narrative including all strategic partnerships, events and brand collaborations
● Reports to the Board and Senior Leadership teams; provides strategic direction and directly manages the PMO
function of the project
Marketing, Research, Event, PMO, Leadership, Strategic Marketing, Implementation, Campaign, Direction, Formulation, Manager, Social
2008 - 2018
job
Director / Owner
Redbox Marketing Communications.
Key Achievements and Responsibilities:
● Established marketing and communications consultancy; providing clients with strategic and tactical marketing and communications services
● Facilitated the successful delivery of numerous projects for clients across private and public sectors: Spirit Group
(Wacky Warehouse), Cheshire East Council, Cheshire College - South & West, Warrington UTC, Fifth Wheel Company,
Sibelco, Integra People and Lady Verdin Trust
● Established marketing and communications consultancy; providing clients with strategic and tactical marketing and communications services
● Facilitated the successful delivery of numerous projects for clients across private and public sectors: Spirit Group
(Wacky Warehouse), Cheshire East Council, Cheshire College - South & West, Warrington UTC, Fifth Wheel Company,
Sibelco, Integra People and Lady Verdin Trust
Marketing
2010 - 2018
job
PR consultant
Cheshire College South and West.
(2010 - 2018)
● Held overall responsibility for the management of the College's Press Office, including media relations, content
strategy, stakeholder engagement, reputation management, speech writing and media training
● Provided strategic counsel to the senior leadership team, stakeholder engagement and media relations during
● Held overall responsibility for the management of the College's Press Office, including media relations, content
strategy, stakeholder engagement, reputation management, speech writing and media training
● Provided strategic counsel to the senior leadership team, stakeholder engagement and media relations during
Writing, Training, Leadership, Management, Content, Office
2005 - 2008
job
Account Director
Creative Media Advertising.
(clients: The Spirit Group - Two for One, Wacky Warehouse, Chef & Brewer); Keele University; Staffordshire Fire & Rescue.
Key Achievements
● Established and developed third party relationships on behalf of Wacky Warehouse with Tomy toys (sourced ½ million toys at less than cost), The Works (sponsors for Tot Time offer by providing £25K products FOC), Haribo, Tussauds and Sea Life
● Developed a new Wacky Warehouse brand strategy and positioning, the result of which significantly increased
engagement with customers and staff
● Conducted a 'brand & facilities perception report' on behalf of Keele Conferences and developed new positioning of their offer
Key Achievements
● Established and developed third party relationships on behalf of Wacky Warehouse with Tomy toys (sourced ½ million toys at less than cost), The Works (sponsors for Tot Time offer by providing £25K products FOC), Haribo, Tussauds and Sea Life
● Developed a new Wacky Warehouse brand strategy and positioning, the result of which significantly increased
engagement with customers and staff
● Conducted a 'brand & facilities perception report' on behalf of Keele Conferences and developed new positioning of their offer
Less, Brand identity
2001 - 2005
job
PR Manager
Focus DIY.
Key Achievements
● Led the project, coordinating all operations, for the Focus Wickes sponsorship of House Beautiful show house at Daily
● Led the project, coordinating all operations, for the Focus Wickes sponsorship of House Beautiful show house at Daily
Pr, Sponsorship, Manager, LED
1999 - 2001
job
Account Manager - Mason Williams PR
unknown.
(clients: Barnardo's, Hasbro games; Gore-tex, Rowenta)
Account Manager, Pr, Manager
My education
Manchester Metropolitan University
Masters, Public Relations
Masters, Public Relations
Keele University
Bachelors, English Literature/ American Studies
Bachelors, English Literature/ American Studies
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