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Junior
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0
jobs
Experienced Influencer Data Analyst
Charlie Stringer
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Extract and combine datasets from SQL and BigQuery databases.
Analyse datasets to identify significant correlations between metrics.
Build predictive modelling algorithms and insightful reporting dashboards.
Analyse datasets to identify significant correlations between metrics.
Build predictive modelling algorithms and insightful reporting dashboards.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Language
English
Fluently
Ready for
Larger project
Available
My experience
2019 - ?
job
Influencer Data Analyst
The Hut Group.
• Scale up influencer marketing across the group on a global scale across multiple brands.
• Build and maintain accurate predictive modelling to give insight to the potential of a partnership with an influencer
• Build and maintain insightful performance reports to assess ROI of influencers. These are designed to optimise the influencer marketing channel, and drive excellence.
• Monitor media spend across each division in the group and deliver consistent and up-to-date reporting to executive officers and senior stakeholders
• Use internal data to guide new campaigns and initiatives to drive new customer acquisition
• Work with divisional marketing teams to develop strategy for new sources of acquisition
• Build and maintain accurate predictive modelling to give insight to the potential of a partnership with an influencer
• Build and maintain insightful performance reports to assess ROI of influencers. These are designed to optimise the influencer marketing channel, and drive excellence.
• Monitor media spend across each division in the group and deliver consistent and up-to-date reporting to executive officers and senior stakeholders
• Use internal data to guide new campaigns and initiatives to drive new customer acquisition
• Work with divisional marketing teams to develop strategy for new sources of acquisition
Sql, Tableau, Big Data, Data Analysis, DATA ANALYSIS AND VISUALIZATION, Data Science, R, Excel, Reporting
2018 - 2019
job
Account Manager
Deliveroo.
At Deliveroo, we consider ourselves to have three customers bases: the restaurant, the delivery rider, and the consumer. My role revolves around the former. I am responsible for managing a portfolio of c.400 independent restaurants and small chains, in and around the North of England.
In managing my portfolio, I am responsible for maintaining a good working relationship with these brands and promoting growth within the partnerships, by developing a number of key metrics. These include, but are not limited to: order volume, customer conversion rate, exclusivity, operational performance etc.
For the majority of these metrics, I would use Looker to identify low-performing brands, perform statistical analysis and deep-dive into the data to diagnose why they were not in growth. I will then arrange meetings with said brands to discuss the problems and give the solutions. It is also my job to follow up and ensure these are executed.
A big part of my role is ensuring that our key partners are working with us exclusively, and not with any other logistics food delivery company. This is to ensure that we are winning in every market. I am responsible for building good relationships with these restaurants and entering into negotiations, to ensure exclusivity. These negotiations would typically centre around commission rate, term length, marketing and setting SLAs. I have had good success with this aspect of the role and have signed up a number of high-profile, key partners on long-term contracts.
In managing my portfolio, I am responsible for maintaining a good working relationship with these brands and promoting growth within the partnerships, by developing a number of key metrics. These include, but are not limited to: order volume, customer conversion rate, exclusivity, operational performance etc.
For the majority of these metrics, I would use Looker to identify low-performing brands, perform statistical analysis and deep-dive into the data to diagnose why they were not in growth. I will then arrange meetings with said brands to discuss the problems and give the solutions. It is also my job to follow up and ensure these are executed.
A big part of my role is ensuring that our key partners are working with us exclusively, and not with any other logistics food delivery company. This is to ensure that we are winning in every market. I am responsible for building good relationships with these restaurants and entering into negotiations, to ensure exclusivity. These negotiations would typically centre around commission rate, term length, marketing and setting SLAs. I have had good success with this aspect of the role and have signed up a number of high-profile, key partners on long-term contracts.
Data Analysis, DATA ANALYSIS AND VISUALIZATION, Excel, Powerpoint, Management, Business strategy, Communication, Account Manager, Negotiation, Contract negotiation
My education
2013
-
2017
University of St. Andrews
BSc (Hons) - 2:1, Biochemistry
BSc (Hons) - 2:1, Biochemistry
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