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Sales and Marketing specialist in Education and Hospitality industry
Stephen McCann
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Having worked 13 years in the education and training industry, with a focus on building brand awareness and recruitment of both B2C and B2B business. My marketing experience includes social media optimization, copy writing of all internal and external communication both online and physical. As well as event logistics and corporate training.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Sales and Marketing Manager
Le Cordon Bleu London.
• Manage a team of 5 individuals, 2 sales, 2 marketing and one PR person.
• Coordinate organization in all events such as Tower of London, Cake and Bake, National Geographic, University and career fairs etc.
• Analyzing marking trends and sales and designing strategies for increasing market share.
• Coordinate between departments, including academic, admissions, customer services and sales to ensure that all departments work together smoothly.
• Work with charities to promote the social brand of the course, managing scholarships as well as auctions for various charities.
• Work with Web Marketing Manager to coordinate social media campaigns both locally and internationally.
• Manage 7 recruitment hubs over the world that manages local recruitment for Le Cordon Bleu in each continent.
• Work with restaurants, hotels and career sites to create pathways for recruitment through supporting chef upskilling.
• Working with TV producers and influencers for endorsement deals and coverage of a range of courses and activities.
• Designing targeted marketing and recruitment targeting different demographics primarily 18 to 60 years old.
• Producing monthly, quarterly and annual reports to Le Cordon Bleu directors.
• Coordinate organization in all events such as Tower of London, Cake and Bake, National Geographic, University and career fairs etc.
• Analyzing marking trends and sales and designing strategies for increasing market share.
• Coordinate between departments, including academic, admissions, customer services and sales to ensure that all departments work together smoothly.
• Work with charities to promote the social brand of the course, managing scholarships as well as auctions for various charities.
• Work with Web Marketing Manager to coordinate social media campaigns both locally and internationally.
• Manage 7 recruitment hubs over the world that manages local recruitment for Le Cordon Bleu in each continent.
• Work with restaurants, hotels and career sites to create pathways for recruitment through supporting chef upskilling.
• Working with TV producers and influencers for endorsement deals and coverage of a range of courses and activities.
• Designing targeted marketing and recruitment targeting different demographics primarily 18 to 60 years old.
• Producing monthly, quarterly and annual reports to Le Cordon Bleu directors.
Digital Marketing, Recruitment Officer, Administration, Project Management, Marketing, Business development
2012 - 2018
job
Sales and Marketing Manager
Insworld Institute.
• Leading a team of up to 7 sales and marketing staff from a diverse background, supervising all aspects of their job, including in house training, setting and monitoring KPIs and monitoring all their work.
• Managing recruitment from Vietnam, Indonesia, Thailand, Myanmar, Laos and Uzbekistan. This involved organizing events such as international competitions and presentations, networking and coordinating with local agencies such as education agencies and overseas schools.
• Awarded top recruiter for 5 years in a row, surpassing recruitment KPIs by between 20% and 30% annually.
• Organized events in conjunction with student services including overseas charity trips, the school’s first prom and graduation. These events are used heavily in our marketing operations.
• Research, plan and implement social media campaigns, predominately on Facebook, Instagram, linked in and google+, increase followers by over 700% over all platforms.
• Designing marketing collateral such as brochures and adds using Adobe and Microsoft and being the primary designer of the school website in consultation with other departments within the school.
• Launched new academic and training programs with the principal, covering all stages of the implementation, from licensing of the course, to recruitment of staff and curriculum design.
• Introduced a new Management Information System to the school, built and maintained the system with input from a number of departments. This is used to track student numbers and recruitment process for analysis purposes.
• Teach IGCSE and A level Business Studies and IGCSE English Language and IELTS.
• Managing recruitment from Vietnam, Indonesia, Thailand, Myanmar, Laos and Uzbekistan. This involved organizing events such as international competitions and presentations, networking and coordinating with local agencies such as education agencies and overseas schools.
• Awarded top recruiter for 5 years in a row, surpassing recruitment KPIs by between 20% and 30% annually.
• Organized events in conjunction with student services including overseas charity trips, the school’s first prom and graduation. These events are used heavily in our marketing operations.
• Research, plan and implement social media campaigns, predominately on Facebook, Instagram, linked in and google+, increase followers by over 700% over all platforms.
• Designing marketing collateral such as brochures and adds using Adobe and Microsoft and being the primary designer of the school website in consultation with other departments within the school.
• Launched new academic and training programs with the principal, covering all stages of the implementation, from licensing of the course, to recruitment of staff and curriculum design.
• Introduced a new Management Information System to the school, built and maintained the system with input from a number of departments. This is used to track student numbers and recruitment process for analysis purposes.
• Teach IGCSE and A level Business Studies and IGCSE English Language and IELTS.
Social Media Marketing, Recruitment, Web development, Adobe Indesign, Sales development, MArketing Strategy
2011 - 2012
job
Corporate Communication Manager
Adam Khoo Learning Technologies.
• Monitoring and managing presence of company online, e.g. in forums, Facebook and other social media platforms and ensuring that all media supports the company’s public image through pushing positive reports and refuting any statements that are contrary to the company image.
• Designing and managing corporate loyalty schemes and strategic alliances, through networking and long term partnerships.
• Worked with companies to identify training needs and recommend courses to meet these requirements or design training courses to match these needs if required.
• Designing, developing, marketing and executing corporate and personal development seminars. Conducted training in linguistics, motivation and leadership to private and government bodies.
• Planning and overseeing the opening of new English Language Schools in Thailand and Vietnam, working with local government bodies for permits and local hiring to run the school.
• Writing and publishing three English as Second Language text books for new schools in the above countries with input from local teachers in those countries.
• Designing and managing corporate loyalty schemes and strategic alliances, through networking and long term partnerships.
• Worked with companies to identify training needs and recommend courses to meet these requirements or design training courses to match these needs if required.
• Designing, developing, marketing and executing corporate and personal development seminars. Conducted training in linguistics, motivation and leadership to private and government bodies.
• Planning and overseeing the opening of new English Language Schools in Thailand and Vietnam, working with local government bodies for permits and local hiring to run the school.
• Writing and publishing three English as Second Language text books for new schools in the above countries with input from local teachers in those countries.
English text and language editing, Proofreading - english, Website design
2009 - 2010
job
Head of teaching
Insight Academy of Higher Learning.
• Planning and design of various curriculums; including competency-based course syllabus design, text-book and reference selections, module allocation and application, and material implementation on cross-subject basis
• Designed marketing collateral and online presence for the school.
• Part of the recruitment team, helped grow the company from 0 students to 400 students
• Preparation and delivery of daily course materials and lesson plans
• Monitoring other lecturers' performance and course efficiency, and performing training if needed.
• Designed marketing collateral and online presence for the school.
• Part of the recruitment team, helped grow the company from 0 students to 400 students
• Preparation and delivery of daily course materials and lesson plans
• Monitoring other lecturers' performance and course efficiency, and performing training if needed.
Educational projects, Educational material, Recruitment, Project Management
My education
2000
-
2005
Anglia Ruskin University APU
Bachelors, Business Studies
Bachelors, Business Studies
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