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Paid Search Specialist
Aaron Chambers
,
Oldham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Paid Search Analyst and have worked within Digital Marketing for the last 7 years. I currently work for one of the U.K.'s top Digital Marketing agencies as a PPC Analyst. In January I will be relocating to Perth, Australia so I have decided to give freelancing a go. I have experience with all types of clients no matter how big or small a budget maybe, I have also worked for a company In-House as well as for agencies, So I have a great understanding of both sides of PPC.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
PPC Analyst
Visualsoft.
As a PPC Analyst at Visualsoft, my responsibilities include management of all Paid search campaigns through DoubleClick, Google AdWords & Bing for the all of my clients, as well as the accounts of junior members of the team.
• Independently carry out the day to day optimisations of my accounts and achieve strategic account growth.
• Manage the daily workflow of junior members of the team, oversee their accounts and take one 2 ones.
• Fully able to gather data, generate reports, create strategy presentations and present to clients independently.
• Able to carry out advanced performance analysis on a daily/weekly basis, through Google Ads, Bing or Google Analytics data.
• Lead the paid search contribution to client meetings.
• Continually review and suggest changes to tactics based on current performance and impact on campaigns goals & KPI's.
• Able to have direct contact with the clients to ensure customer satisfaction, as well as communicating with the internal account managers.
• Understand basic forecasting.
• Independently carry out the day to day optimisations of my accounts and achieve strategic account growth.
• Manage the daily workflow of junior members of the team, oversee their accounts and take one 2 ones.
• Fully able to gather data, generate reports, create strategy presentations and present to clients independently.
• Able to carry out advanced performance analysis on a daily/weekly basis, through Google Ads, Bing or Google Analytics data.
• Lead the paid search contribution to client meetings.
• Continually review and suggest changes to tactics based on current performance and impact on campaigns goals & KPI's.
• Able to have direct contact with the clients to ensure customer satisfaction, as well as communicating with the internal account managers.
• Understand basic forecasting.
Growth, Social media ads, Basic, Search, Google, KPI, Doubleclick, Workflow, Analyst, Google analytics, ADS, Analytics, Management, Forecasting, Adwords, PPC, Google adwords
2016 - 2018
job
Digital Marketing Executive
Limitless Digital Group.
• Perform Daily account optimisations in order to improve quality scores, CTR's and other important account metrics.
• Able to set up and maintain all types of Campaigns whether that be Search, Shopping or Dynamic.
• Optimisations of the google shopping feed to improve product listings that aren't performing as expected.
• Ability to use Google Analytics to analyse key metrics and make changes were necessary based on the data provided to improve the customer journey.
• Able to work within set budgets and achieve targets (ERS, Sales, CAVO etc).
• In charge of the weekly Best Heating newsletters, from design & building to scheduling and reporting.
• Fully comfortable using the Webgains platform for Affiliate Marketing.
• Double Click bid strategy experience in setting up and maintaining campaigns, as well as other features on the Double Click platform.
• Experience in using eCommerce systems such as Magento and custom built in house systems.
• Works closely with the content marketing team for all Social Media campaigns.
• Through Wordpress I have built Best Heating a brand new blog, which is now more SEO friendly and looks a lot more appealing.
• Able to set up and maintain all types of Campaigns whether that be Search, Shopping or Dynamic.
• Optimisations of the google shopping feed to improve product listings that aren't performing as expected.
• Ability to use Google Analytics to analyse key metrics and make changes were necessary based on the data provided to improve the customer journey.
• Able to work within set budgets and achieve targets (ERS, Sales, CAVO etc).
• In charge of the weekly Best Heating newsletters, from design & building to scheduling and reporting.
• Fully comfortable using the Webgains platform for Affiliate Marketing.
• Double Click bid strategy experience in setting up and maintaining campaigns, as well as other features on the Double Click platform.
• Experience in using eCommerce systems such as Magento and custom built in house systems.
• Works closely with the content marketing team for all Social Media campaigns.
• Through Wordpress I have built Best Heating a brand new blog, which is now more SEO friendly and looks a lot more appealing.
Content, Social, UP, Performing, Search, Google, Affiliate, Google shopping, Blog, Sales, Analytics, Digital Marketing, Magento, Ecommerce, Google analytics, Seo, Design, Marketing, Content marketing, Social Media, Wordpress
2013 - 2016
job
Web Developer
Northplanet.
• Experience in using CMS systems (Wordpress) to develop a fully responsive Website for clients.
• Confident using eCommerce systems in particular Magento to provide a fully functioning online shop.
• Responsible for managing all aspects within a clients marketing campaign from concept to completion through various social media platforms, email marketing and various website functions.
• Able to create posts, pages and campaigns through organic SEO as well as PPC and SEM Marketing techniques.
• Ensuring successful data migration when moving website files and databases using an FTP client and cPanel.
• Working experience in using multiple coding languages such as HTML, CSS and PHP.
• Providing relevant feedback to clients using 'Google Analytics' on the effectiveness of marketing campaigns.
• Use of design software, such as adobe photoshop, illustrator and fireworks to create eye catching graphics for online purposes.
• Able to set up multiple types of email addresses (POP3, iMap) across different devices.
• Confident using eCommerce systems in particular Magento to provide a fully functioning online shop.
• Responsible for managing all aspects within a clients marketing campaign from concept to completion through various social media platforms, email marketing and various website functions.
• Able to create posts, pages and campaigns through organic SEO as well as PPC and SEM Marketing techniques.
• Ensuring successful data migration when moving website files and databases using an FTP client and cPanel.
• Working experience in using multiple coding languages such as HTML, CSS and PHP.
• Providing relevant feedback to clients using 'Google Analytics' on the effectiveness of marketing campaigns.
• Use of design software, such as adobe photoshop, illustrator and fireworks to create eye catching graphics for online purposes.
• Able to set up multiple types of email addresses (POP3, iMap) across different devices.
PPC, SEM, Social, UP, Online, Responsive, Campaign, Web, Google, Software, Adobe, Developer, Website, Analytics, SEM, Magento, Adobe Photoshop, Illustrator, CMS, Email marketing, Ecommerce, HTML/CSS/Javascript, Google analytics, Seo, Html, Design, Php, Css, Marketing, Social Media, Wordpress
My education
2010
-
2011
North Chadderton Sixth Form College
Secondary, Applied Business Studies
Secondary, Applied Business Studies
2005
-
2010
North Chadderton School
Secondary, Maths and English
Secondary, Maths and English
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