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Senior
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0
jobs
Marketing/Sales, Strategy and Growth Lead
Raf Uddin
,
Brixton, United Kingdom
Experience
Other titles
Skills
I'm offering
Award-winning, highly knowledgeable and respected individual with 10 years experience in Client and Partnership Management. Credited with understanding the whole growth funnel from awareness through to referral across various highly competitive and diverse business markets. Strong expertise in communication and leadership and I am passionate about excellent customer service. I have a strong commercial background and have also grown every company that I have worked for.
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
Ready for
Ongoing relation / part-time
Available
My experience
2019 - 2019
job
GROWTH & MARKETING DIRECTOR
YFOOD.
GLOBAL
• Defined communications, brand and audience targeting that created the strategy behind sales and marketing increasing our audience base by 30%.
• Set and delivered KPIs for the Marketing team in growing revenue (10% YOY), social accounts & website traffic (40% YOY), audience satisfaction scores
(9/10), case studies and partnerships (5 of each).
• Managed marketing budgets and the Media/PR Agency to deliver on revenue goals. Optimized/cut where necessary and generated 8,000 new leads.
• Defined communications, brand and audience targeting that created the strategy behind sales and marketing increasing our audience base by 30%.
• Set and delivered KPIs for the Marketing team in growing revenue (10% YOY), social accounts & website traffic (40% YOY), audience satisfaction scores
(9/10), case studies and partnerships (5 of each).
• Managed marketing budgets and the Media/PR Agency to deliver on revenue goals. Optimized/cut where necessary and generated 8,000 new leads.
Marketing, Pr, Sales, Website, Growth, Social
2015 - 2017
job
SENIOR GROWTH & MARKETING MANAGER
Tink Labs.
EMEA
• Launched the European office for an exciting new tech start up - handy. Used data/insights to test and define a relevant audience and created a bespoke
strategy to tailor the product offering for the market. This achieved a new audience of 100,000 UU.
• Developed B2B/B2C strategies to create innovate cross platform video marketing campaigns across multiple industries to secure £200K in revenue.
• Drove brand management through product development, events and technical changes increasing overall activation to 75%.
• Led the Innerplace and UBER partnerships which used complex technical integration and were customer focused to drive further interaction with handy.
The campaigns were successful with both client and customer happy with the offering and have increased users by 10% and 15% respectively.
• Launched the European office for an exciting new tech start up - handy. Used data/insights to test and define a relevant audience and created a bespoke
strategy to tailor the product offering for the market. This achieved a new audience of 100,000 UU.
• Developed B2B/B2C strategies to create innovate cross platform video marketing campaigns across multiple industries to secure £200K in revenue.
• Drove brand management through product development, events and technical changes increasing overall activation to 75%.
• Led the Innerplace and UBER partnerships which used complex technical integration and were customer focused to drive further interaction with handy.
The campaigns were successful with both client and customer happy with the offering and have increased users by 10% and 15% respectively.
Marketing, Video, Product development, B2B, B2C, Management, Integration, Test, Growth, Development, Office, LED, UP, Manager
2011 - 2015
job
INTERNATIONAL CLIENT AND MEDIA MANAGER
BBC Worldwide.
UK and GERMANY
• Created 360 cross platform pitches across over 100 clients from idea, managing and reporting on success which grew revenue YOY by 20%.
• Managed 2 AEs and 1 AA. 1 report was not achieving desired results. Set up a training course for her to develop the necessary skill set, after 3 months
she had completely turned around her productivity and went on to achieve various internal awards for her work.
• Project lead I had to engage with several internal resources - Media, PR, Broadcast and Legal which broke down silos and increased productivity.
• Created a strategy for BBC VOD. At the time the product wasn't delivering revenue. Developed a data led action plan to modify the platform to make it
more appropriate for our audience and prospective clients. Off the back of this I converted new sales, £30K in the first year, £50K in the second and increased site visits by 30%. Commissioned research programmes to analyse brand favour-ability and consideration.
• Created 360 cross platform pitches across over 100 clients from idea, managing and reporting on success which grew revenue YOY by 20%.
• Managed 2 AEs and 1 AA. 1 report was not achieving desired results. Set up a training course for her to develop the necessary skill set, after 3 months
she had completely turned around her productivity and went on to achieve various internal awards for her work.
• Project lead I had to engage with several internal resources - Media, PR, Broadcast and Legal which broke down silos and increased productivity.
• Created a strategy for BBC VOD. At the time the product wasn't delivering revenue. Developed a data led action plan to modify the platform to make it
more appropriate for our audience and prospective clients. Off the back of this I converted new sales, £30K in the first year, £50K in the second and increased site visits by 30%. Commissioned research programmes to analyse brand favour-ability and consideration.
Research, Training, Pr, Sales, It, International, LED, UP, Manager
2007 - 2011
job
GLOBAL MARKETING MANAGER and OFFLINE/ONLINE STRATEGIST- MINDSHARE UK/WW
HSBC Advance, a media first on Facebook.
• Ran marketing and managed budgets for HSBC, Kellogg's and Tourism Ireland. 3 prestigious accounts that we retained due to the successful campaigns.
• Led audience analysis across the accounts to define strategy for new brand launches. Developed new segments that achieved new sources of revenue.
• Launched a new innovative social strategy for HSBC Advance, a media first on Facebook. Developed and improved it over time to make sure it was a
success for the client. Due to the campaign over 10,000 new customers were acquired for HSBC Advance.
• Led audience analysis across the accounts to define strategy for new brand launches. Developed new segments that achieved new sources of revenue.
• Launched a new innovative social strategy for HSBC Advance, a media first on Facebook. Developed and improved it over time to make sure it was a
success for the client. Due to the campaign over 10,000 new customers were acquired for HSBC Advance.
Marketing, Facebook, It, Global Marketing, Campaign, Online, LED, Manager, Social
My education
LEEDS UNIVERSITY
BSc, MATHEMATICS
BSc, MATHEMATICS
CATERHAM SCHOOL
N/a, ECONOMICS
N/a, ECONOMICS
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