Nicola Davis , Cheltenham, United Kingdom

Hello there, and thank you for looking me up.

I can help with whatever insights challenge you need

- Devise and propose an appropriate research approach
- Structure the best sample (efficient and cost-effective)
- Design complex surveys (and simple ones!) and oversee scripting
- Analyse and visualise data
- Guide statistical analysis (trade-off, conjoint, Kano, regression, drivers, max diff)
- Write beautiful and engaging presentations, turning the logic of raw numbers into the magic of 'what next?'

With over 25 years of experience in a career entirely focused on consumer insight, there are few industry challenges I haven't wrestled with. I've worked in the private and public sectors, and in everything from recruiting soldiers to optimising food and drink innovations. Whatever your consumer insight needs, I can help.

I've worked client-side in senior global blue-chip client roles, including Unilever, Bacardi, and BirdsEye, and in some of the best top-tier agencies around, including WPP / Kantar, enjoying every single brief I've received.

I am always open to new and fresh opportunities. Whatever you have in mind, I can offer everything from support through to leadership, agency-side or client-side, quantitative or qualitative. I set up and facilitate all kinds of workshops, as well as consumer engagement clinics. And if you just need to make sense of an existing pile of data, I can do that, too, nailing the key insights into a pin-sharp summary.

I also have a network of trusted specialists I work with, so if you are looking for even more niche specialist expertise (from forecasting and volumetrics to semiotic or trends analysis), I'll certainly know someone who can do it.

Please do get in touch, even just to say hello,

Thank you!

Nicola