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jobs
Digital marketing strategy
Montserrat Cano
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 25 years' experience in building up the digital function and footprint of companies operating in UK and internationally, also contributing to their digital transformation.
Some of my strengths are launching and relaunching websites, leading successful ecommerce strategies and lead generation processes, etc.
Sectors I have worked in technology, publishing, financial services, legal/membership services, charities or ecommerce.
Some of my strengths are launching and relaunching websites, leading successful ecommerce strategies and lead generation processes, etc.
Sectors I have worked in technology, publishing, financial services, legal/membership services, charities or ecommerce.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
French
Good
Dutch
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Digital Marketing Consultant
Parkinson's UK.
At this charity, I executed email automation as part of an on-going membership project, I also collaborated with platform integration related to GDPR. Lastly, I advised and executed ad hoc automated email marketing campaigns organisation-wide. Open rates up 3%
Digital Marketing, Marketing, Email marketing, Automation, GDpr, Integration, Organization, UP
2018 - 2018
job
Group Digital Marketing Manager
Eprop Services.
At this umbrella company in the property sector, I worked across several companies as a strategist: data-driven website (landing pages and SEO set up), on-going lead generation campaigns and optimisation processes. I also devised a product marketing launch plan for an innovative in-house built proptech. I managed an agency.
Digital Marketing, Marketing, Seo, Optimization, Website, Landing pages, Processes, UP, Manager
2018 - 2018
job
Digital Marketing Manager
Teenage Cancer Trust.
At this high profile charity and part of the senior management team, I ensured the timely delivery of projects and campaigns and advised on digital strategy and processes. I managed a team of two execs (paid and social media), and kept them motivated during a period of change. I managed an external agency.
Digital Marketing, Social Media, Marketing, Digital Strategy, Management, Processes, Manager, Social
2018 - 2018
job
Digital Channel Marketing Manager
unknown.
In this pensions company, I got involved in platform and data integration, as well as digital processes aimed at customer acquisition, retention and brand.
Marketing, Integration, Retention, Processes, Manager
2017 - 2017
job
Digital Marketing Manager
unknown.
At this technology company (interactive voice response), I advised on a lead generation process, data and platform integration process and helped at an international event.
Digital Marketing, Marketing, Event, Integration, Technology, International, Manager
2017 - 2017
job
Digital SEO Content Manager
Virgin Trains East Coast.
At the now LNER, I gained wide internal praise by being involved with a successful content migration for a new booking system, SEO strategy and execution for the website, an ecommerce project and national level ecommerce campaigns. Managed an external agency.
Seo, Ecommerce, Content, Website, Booking, Manager
2016 - 2017
job
Digital Marketing Manager, RSA
B2B.
At this high profile insurers, I successfully advised on several projects, eg, a learning and development digital means, I started to organise digital marketing and analytics processes.
Digital Marketing, Marketing, Analytics, Development, Processes, Manager
2016 - 2016
job
Interim Marketing Manager
Chanton Group Plc.
At this construction consultancy and ecommerce company, I provided some strategic marketing direction as part of their digital transformation. I also improved website performance and increased traffic by 10% using SEO- PPC.
Marketing, Seo, Ecommerce, Digital transformation, PPC, SoMe, Strategic Marketing, Website, Transformation, Direction, Interim, Manager
2015 - 2016
job
Interim Ecommerce Campaign Manager
Christian Aid.
At this high profile charity, I gained internal praise by exceeding the high RoI target by 25%, as well as metrics for the main channels, such as e-mail (12% growth yoy) or PPC (7% yoy). I successfully provided advice for other digital projects across the organisation, which were not part of my remit. Digital education played a big role.
Ecommerce, PPC, ROI, Growth, Organization, Campaign, Interim, Manager
2015 - 2015
job
Digital Marketing Executive, E-commerce
Stanley Gibbons.
At this marketplace for collectors, I planned and executed multichannel campaigns during the re-platform process. I made current customers overcome their initial reservation towards their new marketplace, I also advised regarding SEO for the marketplace and other group websites.
Digital Marketing, Marketing, Seo, Websites, E-commerce
2014 - 2014
job
Web and Online Services Manager
Brent Council.
Managing a team of four, I ensured the timely and appropriate delivery of online projects by setting up some internal digital processes and using analytics. Result: a sharp increase in online services (5K monthly visits to 8K), main objectivE. For example, new website structure, content strategy, a protocol change to HTTPS and SEO-content audits, ecommerce, lead generation and social media. 7% online traffic uplift within 2 months.
Social Media, Seo, Ecommerce, SoMe, Content, Analytics, Website, Content strategy, Web, Online, Processes, UP, Manager, Social
2014 - 2014
job
Digital Senior Marketing Executive
BioMed Central.
At the world 2nd STM publisher, I designed a product launch called Open Repository in UK and international markets. I also executed and advised on a membership retention campaign: email, website structure & content, data gathering and recording. The number of enquiries, social media interactions and registrations increased by 5% quickly.
Social Media, Marketing, Content, Website, Retention, International, Campaign, Social
2013 - 2013
job
Digital Marketing Executive
Medibroker.com.
I managed the digital strategy for this health insurance intermediary. I increased the quality and number of leads (4% in a couple of months), and the number of active targeted followers and leads from social media almost from scratch. This is the result of me revamping the web (SEO-content, lifted penalisations), email, paid and social media strategies, establishing the customer journey and setting up analytics. I provided regular insights to the French owners. Target markets: UK, Middle East, Asia.
Digital Marketing, Social Media, Marketing, Seo, Digital Strategy, Social media strategies, Content, Analytics, Health, Insurance, Web, UP, Asia, ME, Social
2012 - 2012
job
Digital Marketing Manager
Forbidden Technologies plc.
I set up, executed and measured the overall digital strategy and an event campaign for a video post-production product and a mobile app (Clesh). Markets: UK/ Europe, USA-Canada, APAC.
◦ Increased CTR by 70%, leads by 80% by optimising CRM process. 60 unsubs/10,000 emails.
◦ Increased web traffic and engagement: 52% returning web visitors by end September, c2,000 unique visitors. Dwelling time increased up to 3-4 minutes from seconds.
◦ Revamped social media tactics and increased social media interaction. Got a featured article on CNET.
◦ Increased CTR by 70%, leads by 80% by optimising CRM process. 60 unsubs/10,000 emails.
◦ Increased web traffic and engagement: 52% returning web visitors by end September, c2,000 unique visitors. Dwelling time increased up to 3-4 minutes from seconds.
◦ Revamped social media tactics and increased social media interaction. Got a featured article on CNET.
Digital Marketing, Social Media, Marketing, Digital Strategy, Video, CRM, Event, App, Web, Campaign, Production, USA, UP, Manager, Social
2007 - 2010
job
Project Co-ordinator (online marketing project, PR)
International Bar Association.
(B2B, B2C)
Marketing, Online Marketing, B2B, B2C, Pr, Online
2006 - 2007
job
Policy Admin (Marketing Exec)
Cabinet Office.
Marketing
2002 - 2006
job
Marketing Executive
UK Department for Work and Pensions.
Skill set, education
✓ Integrated, data-driven digital marketing strategy and execution. Ecommerce, lead-gen, mobile & app
✓ Project/ product marketing management. Incl website revamp/ launch, Google penalisation lifting
✓ Lead generation, ecommerce
✓ International onsite and offsite SEO, including SEO-content strategy, and PPC
✓ Set up digital analytics framework, CRO/ UX. Google Analytics Individual Qualification holder.
✓ E-mail/ CRM optimisation. Bespoke software, DotMailer, Salesforce, Zoho, Mailchimp, Pardot. Hubspot
✓ Organic + paid social media strategy: Twitter, LinkedIn, Facebook, Quora, Scoop.It, corporate blogs.
✓ Platform integration and tenders
✓ Team management up to 4 people including an analyst
✓ Technical. Never afraid to test & learn. Amongst others:
◦ HTML; SEO tools, such as Screaming Frog, Majestic SEO, SEMRush, SEO Quake, Dragon Metrics
◦ Use of various CMS - bespoke, Wordpress, Drupal, Zope, Umbraco, Joomla, Netsuite, Episerver.
◦ Familiarity with and use CSS and PHP, Dreamweaver, Adobe, content discovery, Jira, Basecamp
✓ PR & e-PR, media buying processes, including writing, optimisation and financial PR, events
✓ Languages, trained linguist, former English teacher. I have done localization (SEO) and interpretation
◦ Spanish, mother tongue. Fluent English, Cambridge Proficiency in English (CPE). Some French
• Marketing and Public Relations diplomas, London Chamber of Commerce and Industry
• English with French degree and some Dutch. Universidad Complutense de Madrid
• PRINCE 2, analytics and marketing courses at MeasureCamp, Udemy, other conferences, online and talks.
✓ Integrated, data-driven digital marketing strategy and execution. Ecommerce, lead-gen, mobile & app
✓ Project/ product marketing management. Incl website revamp/ launch, Google penalisation lifting
✓ Lead generation, ecommerce
✓ International onsite and offsite SEO, including SEO-content strategy, and PPC
✓ Set up digital analytics framework, CRO/ UX. Google Analytics Individual Qualification holder.
✓ E-mail/ CRM optimisation. Bespoke software, DotMailer, Salesforce, Zoho, Mailchimp, Pardot. Hubspot
✓ Organic + paid social media strategy: Twitter, LinkedIn, Facebook, Quora, Scoop.It, corporate blogs.
✓ Platform integration and tenders
✓ Team management up to 4 people including an analyst
✓ Technical. Never afraid to test & learn. Amongst others:
◦ HTML; SEO tools, such as Screaming Frog, Majestic SEO, SEMRush, SEO Quake, Dragon Metrics
◦ Use of various CMS - bespoke, Wordpress, Drupal, Zope, Umbraco, Joomla, Netsuite, Episerver.
◦ Familiarity with and use CSS and PHP, Dreamweaver, Adobe, content discovery, Jira, Basecamp
✓ PR & e-PR, media buying processes, including writing, optimisation and financial PR, events
✓ Languages, trained linguist, former English teacher. I have done localization (SEO) and interpretation
◦ Spanish, mother tongue. Fluent English, Cambridge Proficiency in English (CPE). Some French
• Marketing and Public Relations diplomas, London Chamber of Commerce and Industry
• English with French degree and some Dutch. Universidad Complutense de Madrid
• PRINCE 2, analytics and marketing courses at MeasureCamp, Udemy, other conferences, online and talks.
Localization, Content, Test, Analytics, Optimization, Website, Twitter, Blogs, It, Hubspot, Marketing Management, Digital analytics, Analyst, Digital Marketing Strategy, Adobe, Management, Team management, EPiServer, Cro, Content strategy, Software, International, App, Google, Online, Framework, Processes, UP, Social, Zoho, CRM, Wordpress, Social Media, Marketing, Css, Php, Html, Seo, Google analytics, MArketing Strategy, Public relations, Writing, HTML/CSS/Javascript, Ecommerce, UX, Digital Marketing, CMS, Jira, Facebook, PPC, Mailchimp, SoMe, Salesforce, Drupal, Umbraco, Linkedin, Pr, Joomla, Integration
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