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Marketing Manager
Fiona Bertram
,
DIDCOT, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a hard working, motivated and enthusiastic marketing and communications professional with the ability to work well both independently and as part of a team. I am currently working as a freelance marketing consultant and in my previous role I was at the heart of driving all B2B marketing activity within the company. With over 15 years of marketing experience in the commercial interiors industry I have extensive knowledge of the complete marketing mix, from creating the marketing strategy through to day to day activation.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2019
freelance
Freelance Marketing & Communications Consultant
Shaw Contract.
Over a period of 7 months I remotely delivered the following:
• Event Management - developed a plan of monthly events to increase football at the company's London showroom, targeting the local architectural and design community. Activity involved researching and booking suppliers, setting up EventBrite pages, designing and distributing invites, event promotion, briefing internal team members and post-event analysis/ROI.
• App Comms Plan - developed a full comms plan, involving online and offline tools for a new App the company was launching. Activity included testing the App, creating content for the App Store and writing press releases for specific target publications.
• Social Media - writing posts for corporate LinkedIn, FaceBook, Twitter and Instagram channels and working with the company's digital marketing solutions consultant to coordinate a series of nationwide workshops titled 'Feeding Curiosity'.
• Event Management - developed a plan of monthly events to increase football at the company's London showroom, targeting the local architectural and design community. Activity involved researching and booking suppliers, setting up EventBrite pages, designing and distributing invites, event promotion, briefing internal team members and post-event analysis/ROI.
• App Comms Plan - developed a full comms plan, involving online and offline tools for a new App the company was launching. Activity included testing the App, creating content for the App Store and writing press releases for specific target publications.
• Social Media - writing posts for corporate LinkedIn, FaceBook, Twitter and Instagram channels and working with the company's digital marketing solutions consultant to coordinate a series of nationwide workshops titled 'Feeding Curiosity'.
Event management, Project Management, Communication, Social Media, Digital Marketing, Copywriting, Social media copywriting, Linkedin, Twitter, Instagram, Facebook, Proofreading
2007 - 2019
job
Marketing Manager
unknown.
Marketing, Manager
2007 - 2007
job
thought leader
Desso Ltd.
(previously Armstrong Floor Products UK Ltd - integrated June 2007)
• Budget - accountability for marketing and sampling budget (circa £500K in 2018).
• Planning & Strategy - creation and delivery of annual marketing and communications plan in support of the strategic business objectives, with a focus on promoting Desso/Tarkett as a thought leader in the area of Cradle to Cradle/Health & Wellbeing.
• Events & Exhibitions - planning and budget responsibility for a full programme of events, awards ceremonies and seminars, including maximising the use of the company's London showroom. These events were mainly targeted at architects and interior designers and included architectural drawing classes and Clerkenwell Design Week (CDW), a 3-day festival which generated over 1,700 visitors to the premises in May 2018.
• Agency Management - working closely and regularly liaising with the advertising, PR and social media agency based in Manchester - including monthly progress meetings to ensure deadlines were met and KPIs (press releases, features, case studies, media briefings and award entries) reached.
• Line Management - experience of recruiting and directly managing members of the Marketing team including a Marketing Administrator, Showroom Manager, Design Manager and Junior Designer. This involved setting KPIs and monthly 1-2-1s to help ensure everyone was reaching their full potential.
• Product - building relationships and working closely with the Design & Development team in The Netherlands and managing the product portfolio and NPD schedule to ensure maximum effectiveness of product launches.
• Budget - accountability for marketing and sampling budget (circa £500K in 2018).
• Planning & Strategy - creation and delivery of annual marketing and communications plan in support of the strategic business objectives, with a focus on promoting Desso/Tarkett as a thought leader in the area of Cradle to Cradle/Health & Wellbeing.
• Events & Exhibitions - planning and budget responsibility for a full programme of events, awards ceremonies and seminars, including maximising the use of the company's London showroom. These events were mainly targeted at architects and interior designers and included architectural drawing classes and Clerkenwell Design Week (CDW), a 3-day festival which generated over 1,700 visitors to the premises in May 2018.
• Agency Management - working closely and regularly liaising with the advertising, PR and social media agency based in Manchester - including monthly progress meetings to ensure deadlines were met and KPIs (press releases, features, case studies, media briefings and award entries) reached.
• Line Management - experience of recruiting and directly managing members of the Marketing team including a Marketing Administrator, Showroom Manager, Design Manager and Junior Designer. This involved setting KPIs and monthly 1-2-1s to help ensure everyone was reaching their full potential.
• Product - building relationships and working closely with the Design & Development team in The Netherlands and managing the product portfolio and NPD schedule to ensure maximum effectiveness of product launches.
Social Media, Marketing, Design, Advertising, Budget, Pr, Management, Support, Festival, Npd, Development, Health, Interior, Administrator, Manager, Social
2004 - 2007
job
Marketing Administrator
Armstrong Floor Products UK Ltd.
• Planning & Strategy - assisting the Marketing Manager in the preparation of annual marketing plans and implementing these plans according to budget. Allocating resources and recording and monitoring marketing spend versus budget.
• Relationship Building - liaising and building relationships with a range of external and internal stakeholders including customers, agencies, suppliers and colleagues.
• Event Management - supporting the organisation and delivery of corporate entertainment, events, exhibitions and incentives, including international travel.
• Marketing Material - responsibility for all marketing collateral and iPad content, including the company image database.
• PR - writing engaging content, proof-reading and distributing press releases.
• Data Analysis - collation and analysis of market research to assess customer demand, awareness and attitudes.
• Email Marketing - database management and direct mail campaign using DotMailer.
• Relationship Building - liaising and building relationships with a range of external and internal stakeholders including customers, agencies, suppliers and colleagues.
• Event Management - supporting the organisation and delivery of corporate entertainment, events, exhibitions and incentives, including international travel.
• Marketing Material - responsibility for all marketing collateral and iPad content, including the company image database.
• PR - writing engaging content, proof-reading and distributing press releases.
• Data Analysis - collation and analysis of market research to assess customer demand, awareness and attitudes.
• Email Marketing - database management and direct mail campaign using DotMailer.
Pr, Manager, Administrator, Campaign, International, Organization, Monitoring, Content, Management, Marketing, Event, Database, Budget, Market research, Research, Email marketing, Writing, Data Analysis
2003 - 2004
volunteer
Three months spent volunteering teaching English
Bangkok School.
for the Blind in Bangkok, Thailand.
• Twelve months spent travelling and working around South East Asia, Australia and New Zealand.
• Twelve months spent travelling and working around South East Asia, Australia and New Zealand.
Teaching, Asia
My education
1998
-
2002
University of the West of England
Bachelors, Business Studies
Bachelors, Business Studies
1996
-
1998
Didcot Girls School
Secondary, Business Studies
Secondary, Business Studies
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