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Marketing Specialist specializing in creating growths for SMEs
Craig Timson
,
Leeds, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing specialist with proven experience driving business growth, demonstrable across areas such as TV, Press, Outdoor and Online Advertising, Brand Activation, Internal Comms, Content Creation, Web Design, Packaging, Photography and Direct Marketing. Experience with a diverse client base including; retail, wholesale, leisure and FMCG.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2019
job
Marketing Services Manager
Outside the Box (FTC).
● Dual-based role, leading junior account handlers on high value projects and client development as well as deliver company's own marketing and new business strategy.
● Interim position to support senior team while new client partner and account managers hired.
● Creating and leading pitches for all incoming new business leads.
● Responsible for company PR and social communications and lead-generating PPC campaigns.
● Managed variety of projects from web build to brand workshops and focus groups.
● Clients varied from financial services and healthcare to international, publicly listed cladding company.
● Successfully converted all incoming leads and upsold company services on two projects.
● Interim position to support senior team while new client partner and account managers hired.
● Creating and leading pitches for all incoming new business leads.
● Responsible for company PR and social communications and lead-generating PPC campaigns.
● Managed variety of projects from web build to brand workshops and focus groups.
● Clients varied from financial services and healthcare to international, publicly listed cladding company.
● Successfully converted all incoming leads and upsold company services on two projects.
Marketing, Business strategy, PPC, Pr, Workshops, Support, Development, International, Web, Interim, Manager, Social
2017 - 2019
job
Senior Account Manager
unknown.
● Department lead for hub packaging, managing a team of five and several brands.
● Account lead for sports manufacturer, overseeing all retail marketing for multiple rugby teams.
● Responsible for leading project teams to ensure effective and profitable delivery.
● Responsible for reviewing team performance, from personal development to ensuring timesheets are completed accurately.
● Provide yearly and quarterly financial reports on all accounts as well as opportunities for cross selling or an increased service offering.
● Support MD and owner for all new business leads, creating and presenting pitches.
● Account lead for sports manufacturer, overseeing all retail marketing for multiple rugby teams.
● Responsible for leading project teams to ensure effective and profitable delivery.
● Responsible for reviewing team performance, from personal development to ensuring timesheets are completed accurately.
● Provide yearly and quarterly financial reports on all accounts as well as opportunities for cross selling or an increased service offering.
● Support MD and owner for all new business leads, creating and presenting pitches.
Marketing, Retail, Account Manager, Packaging, Service, Support, Presenting, Development, Manager
2015 - 2016
job
Account Manager
unknown.
● Responsible for managing packaging and repro production for a leading European wholesale and retail client.
● Management of all materials for Marketing, PR, retail and wholesale use.
● Responsible for the management, execution and delivery for print marketing activity for a leading furniture retail client, including; Press, Catalogue inserts, Product Catalogues, Door Drops and Leaflets.
● Management of Video Production, including Spot Advertising, Idents, Sponsorship and Corporate videos.
● Responsible for Internal Comms and POS, liaising with client Marketing, HR and Retail Activation Departments to ensure that over 50 national stores and their staff are effectively serviced.
● Management of all materials for Marketing, PR, retail and wholesale use.
● Responsible for the management, execution and delivery for print marketing activity for a leading furniture retail client, including; Press, Catalogue inserts, Product Catalogues, Door Drops and Leaflets.
● Management of Video Production, including Spot Advertising, Idents, Sponsorship and Corporate videos.
● Responsible for Internal Comms and POS, liaising with client Marketing, HR and Retail Activation Departments to ensure that over 50 national stores and their staff are effectively serviced.
Marketing, Advertising, Video, Retail, Print, Account Manager, Packaging, Pr, Management, Pos, Sponsorship, Wholesale, Production, Manager
2014 - 2015
job
Account Executive
unknown.
● Responsible for the management, execution and delivery for all offline marketing activity for several clients including Jet2 and B&Q.
● Experienced delivering TV campaigns; from initial concepts, production to Clearcast approval.
● Experienced managing website audits and build, liaising and briefing UX and developers as required.
● Managed working relationships with internal and external stakeholders including; creative, project management, accounts, media owners, as well as external agencies and clients.
● Ensured all elements of campaigns are executed successfully; copy and content requirements, time and resource management, proofing and delivery.
● Ensured all relevant internal parties are sufficiently and accurately briefed as required, whilst liaising with external stakeholders and managing client expectations.
● Created post-activity client reports, case studies and ROI analysis.
● Numerous ad hoc clerical and office responsibilities, including resource and budget management, raising POs and invoicing.
● Experienced delivering TV campaigns; from initial concepts, production to Clearcast approval.
● Experienced managing website audits and build, liaising and briefing UX and developers as required.
● Managed working relationships with internal and external stakeholders including; creative, project management, accounts, media owners, as well as external agencies and clients.
● Ensured all elements of campaigns are executed successfully; copy and content requirements, time and resource management, proofing and delivery.
● Ensured all relevant internal parties are sufficiently and accurately briefed as required, whilst liaising with external stakeholders and managing client expectations.
● Created post-activity client reports, case studies and ROI analysis.
● Numerous ad hoc clerical and office responsibilities, including resource and budget management, raising POs and invoicing.
Marketing, Project Management, UX, Budget, Management, ROI, Content, Website, TV, Resource management, Pos, Office, Production
2013 - 2014
job
Campaign Executive
Publicis.
● Supported CPM Account Managers in delivering and overseeing marketing campaigns at Asda.
● Managed day to day business relationships with CPM marketing communications teams and external agencies, as well as creating and maintaining relationships with high-profile FMCG clients such as PepsiCo and Unilever.
● Experience managing brand activation for FMCG clients in a retail shopping environment.
● Ensured that all elements of campaigns were executed successfully, from POS requirements to stock uplifts, as well as taking learnings and making recommendations for future campaigns.
● Created post-activity client reports, case studies and ROI analysis, often used by account managers as a selling tool.
● Managed day to day business relationships with CPM marketing communications teams and external agencies, as well as creating and maintaining relationships with high-profile FMCG clients such as PepsiCo and Unilever.
● Experience managing brand activation for FMCG clients in a retail shopping environment.
● Ensured that all elements of campaigns were executed successfully, from POS requirements to stock uplifts, as well as taking learnings and making recommendations for future campaigns.
● Created post-activity client reports, case studies and ROI analysis, often used by account managers as a selling tool.
Marketing, Retail, ROI, Brand activation, FMCG, Pos, Campaign
My education
2008
-
2013
Sheffield Hallam University
Unspecified, Professional Marketing
Unspecified, Professional Marketing
University of Bergamo
Bachelors, Languages and Marketing (Minor in Sales)
Bachelors, Languages and Marketing (Minor in Sales)
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