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Marketing and communication strategist specialising in digital change, operational improvement and governance.
Peter Prince
,
Reigate, United Kingdom
Experience
Other titles
Skills
I'm offering
With experience in Marketing & Communications in a number of key leadership roles, I have seen how much value can be squandered in inefficient and ineffective marketing and communications operations. I specialise in unlocking that value by focusing on innovative campaigns, increasing marketing return on investment and ensuring brand and reputation is protected.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Available
My experience
2018 - ?
freelance
Owner
Cognatic Limited.
consultant delivering a portfolio of brand and marketing projects
• Hoorbeaute - Asian Bridal Make-Up - Developed marketing proposition and campaign plan.
• Kormoon - AI platform for compliance - Provision of brand strategy and execution plan to generate awareness and leads.
• Mezzo Labs - Providing thought leadership articles on GDPR and Blockchain to support brand development and lead generation in Hong Kong.
• African Development Choices - Provision of brand strategy and execution plan to attract donors.
• Hoorbeaute - Asian Bridal Make-Up - Developed marketing proposition and campaign plan.
• Kormoon - AI platform for compliance - Provision of brand strategy and execution plan to generate awareness and leads.
• Mezzo Labs - Providing thought leadership articles on GDPR and Blockchain to support brand development and lead generation in Hong Kong.
• African Development Choices - Provision of brand strategy and execution plan to attract donors.
Marketing, Brand identity, GDpr, Leadership, Block Chain, Compliance, Make-up, Support, Ai, Development, Campaign, UP
2015 - 2018
job
Head of Marketing Communication Services
MS Amlin.
Responsible for leading the rebrand and developing an effective, consistent and compliant marketing communications department.
• Led rebranding strategy working with business stakeholders to produce and communicate comprehensive Brand Identity and Tone of Voice centred on "Being MS Amlin"
• Delivered new corporate website developing content marketing campaign across owned and social media channels. Led to 25% improvement in user engagement.
• Led development of social media strategy increasing LinkedIn followers by 100%.
• Developed and delivered content and messaging to activate FormulaE sponsorship programme to increase engagement
• Led multi-channel campaigns to support sales objectives. Delivered media and content strategy increasing inbound calls by 10% in Bloodstock and Yacht insurance.
• Led review, selection and ongoing vendor management with PR and creative agencies ensuring performance and budget criteria met.
• Developed and delivered Digital Asset Management and Workflow system, ensuring consistent brand asset management and auditable financial promotion reporting.
• Developed monthly Scorecard reporting for Executive management.
• Led rebranding strategy working with business stakeholders to produce and communicate comprehensive Brand Identity and Tone of Voice centred on "Being MS Amlin"
• Delivered new corporate website developing content marketing campaign across owned and social media channels. Led to 25% improvement in user engagement.
• Led development of social media strategy increasing LinkedIn followers by 100%.
• Developed and delivered content and messaging to activate FormulaE sponsorship programme to increase engagement
• Led multi-channel campaigns to support sales objectives. Delivered media and content strategy increasing inbound calls by 10% in Bloodstock and Yacht insurance.
• Led review, selection and ongoing vendor management with PR and creative agencies ensuring performance and budget criteria met.
• Developed and delivered Digital Asset Management and Workflow system, ensuring consistent brand asset management and auditable financial promotion reporting.
• Developed monthly Scorecard reporting for Executive management.
Asset Management, Social, LED, Campaign, Sponsorship, Insurance, Content strategy, Development, Vendor Management, Workflow, Support, Social Media, Website, Sales, Content, Management, Pr, Linkedin, Budget, Marketing, Content marketing
2013 - 2014
job
Interim Marketing Director - Maternity Cover
ICAP/EBS.
Responsible for running £3m budget and managing 5 international staff, reporting jointly to Head of ICAP Group Communications and CEO EBS, sitting on Divisional Board.
• Counselled the EBS Executive team in the establishment of a strong brand based on trust and after sales service enabling focused and simplified proposition.
• Developed media strategy for CEO, achieving coverage across Wall Street Journal and targeted trade publications.
• Wrote all press releases, thought leadership articles and internal announcements.
• Used customer insight to work with Sales leaders to develop product propositions and build messaging framework for incorporation into sales material and customer presentations.
• Counselled the EBS Executive team in the establishment of a strong brand based on trust and after sales service enabling focused and simplified proposition.
• Developed media strategy for CEO, achieving coverage across Wall Street Journal and targeted trade publications.
• Wrote all press releases, thought leadership articles and internal announcements.
• Used customer insight to work with Sales leaders to develop product propositions and build messaging framework for incorporation into sales material and customer presentations.
Marketing, Budget, Leadership, Sales, Service, Ceo, International, Interim, Framework
1985 - 1992
job
Foreign Exchange Trading and Sales Manager, London and New York
Midland Bank.
Exchange, Sales, Manager
My education
1995
-
1997
Kingston University
MBA, N/a
MBA, N/a
1981
-
1984
London School of Economics
BSc, Economics
BSc, Economics
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