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Strong creative project manager
Natasha Scott-Matthews
,
Romford, United Kingdom
Experience
Other titles
Skills
I'm offering
A passionate marketing and communications professional looking to specialise in brand strategy,
heading up production and creative management. A motivated individual with strong ability to effectively and
efficiently deliver creative solutions. With over a decade of experience from a cross section of industries and
brands.
heading up production and creative management. A motivated individual with strong ability to effectively and
efficiently deliver creative solutions. With over a decade of experience from a cross section of industries and
brands.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Project Manager
Natasha Scott-Matthews Ltd.
An expert in creative and brand services; leading the planning and delivery of marketing and
communications campaigns. Presently commissioned to creating not-for-profit organisation's brand and developing their visual identity to reflect this. This includes producing a range of multi-channel assets,
developing and improving the design approach and implementing what has been developed across all
collateral. This includes short 30 second films, presentation decks, website collateral and print materials.
communications campaigns. Presently commissioned to creating not-for-profit organisation's brand and developing their visual identity to reflect this. This includes producing a range of multi-channel assets,
developing and improving the design approach and implementing what has been developed across all
collateral. This includes short 30 second films, presentation decks, website collateral and print materials.
Marketing, Design, Project Manager, Print, Website, Organization, Manager
2018 - 2019
job
Senior Project Manager
Velo Marketing.
An expert in creative services; leading on projects that have a bias towards brand and visual identity
development. Presently commissioned to help companies confirm their positioning, and develop an identity to reflect this. Managing brand refresh of companies, which involve the design approach to be improved
and implemented across all collateral. This includes their office interiors to websites and print materials.
• Client account management; working with up to 11 clients
• Creative and print production; working with the creative team to manage corporate and stand-alone
campaign collateral, exhibition work, print mailers and marketing/communications assets. From briefing,
collating/creating/editing content, managing the approval process to print and distribution.
• Video and photography; leading projects from brief, storyboard/shoot production to managing all logistics,
client contact and all deliverables, including photography (in-house and on location) and videos (talking heads, documentary style success stories, motion graphics and animations). Created demonstration of an abstract business concept into a corporate film as well as taking the lead in producing and directing a
promotional film for a theatre company.
• Campaigns; creating campaign messaging to run across multi-channel campaigns. Organising interviews
and briefing copywriters through to managing all production for written case studies/success stories.
• Digital marketing; project managing the development and change of numerous clients' websites (in parallel) to build new site or update their existing branding. Whilst leading on making sure their SEO
presence is where it should be by providing analytics and data to support any changes and enhancements to the site/s. This also includes leading on content and CMS training.
development. Presently commissioned to help companies confirm their positioning, and develop an identity to reflect this. Managing brand refresh of companies, which involve the design approach to be improved
and implemented across all collateral. This includes their office interiors to websites and print materials.
• Client account management; working with up to 11 clients
• Creative and print production; working with the creative team to manage corporate and stand-alone
campaign collateral, exhibition work, print mailers and marketing/communications assets. From briefing,
collating/creating/editing content, managing the approval process to print and distribution.
• Video and photography; leading projects from brief, storyboard/shoot production to managing all logistics,
client contact and all deliverables, including photography (in-house and on location) and videos (talking heads, documentary style success stories, motion graphics and animations). Created demonstration of an abstract business concept into a corporate film as well as taking the lead in producing and directing a
promotional film for a theatre company.
• Campaigns; creating campaign messaging to run across multi-channel campaigns. Organising interviews
and briefing copywriters through to managing all production for written case studies/success stories.
• Digital marketing; project managing the development and change of numerous clients' websites (in parallel) to build new site or update their existing branding. Whilst leading on making sure their SEO
presence is where it should be by providing analytics and data to support any changes and enhancements to the site/s. This also includes leading on content and CMS training.
Photography, Manager, UP, Production, Campaign, Office, Development, Support, It, Analytics, Content, Management, Movie, Digital Marketing, Print, Training, Account management, CMS, Websites, Project Manager, Motion graphics, Video, Branding, Seo, Design, Marketing
2014 - 2017
job
Creative Manager (Global Marketing and Communications)
Arup.
An expert in creative; managing the brand; maintaining relationships and engaging with key stakeholders
and agencies; highlighting the importance to develop and centralise the brand so it aligns with the firm's
strategy and to make sure that the consistency and reputation of the firm is retained whilst implementing
'quality', 'humility' 'elegance' and 'innovative' designs. Resulting in a coherent set of guidelines, an effective
design approach with creative examples of 'good' design and key tools ie PowerPoint master global
template.
• The lead on producing Corporate branded collateral; briefing and commissioning copywriters, designers,
agencies, printers and distributors to create Annual Report, technical journals 'The Arup Journal' bi-annual
and internal newsletters (online and an app) plus corporate reports. All outputs were in line with and represented the brand and technical excellence of the firm.
• Commissioning and managing up to 400 projects annually, leading on creating varied campaigns has
ensured consistency and coherent design. Achieved through writing briefs, working with internal
1
colleagues and analysing requirements and developing and maintaining relationships to produce effective
and innovative creative solutions.
• Briefing and working collaboratively has increased the team's effectiveness in producing films, live and/or
pre-recorded - from talking heads, animations to event presentation material. Introduction of 'quality'
agencies came about with continuous research and reviews then commissioning the right teams to work
with Arup.
• Managed a team of designers, freelance film and animators, photographers and agencies to produce
numerous projects.
• Event managed the AGAM - an annual leadership two-day conference; 4 years running with 230 senior
leaders attending. Involved in the creation and production management of the event. Producing
communication and briefing materials for the event - the presentation templates, visuals, and signage.
Instrumental in the overall logistics and evolving and improving the events, they became sleeker year on
year.
• Researched, interviewed and reviewed agencies/freelancers to partner in outsourcing all creative work,
whilst ensuring quality, best fit and appropriateness. Making a selection and placing them on a preferred
suppliers list, covering multiple channels - film, design, brand and photography. Whilst on client-side used
the agency model to produce communication and marketing campaigns.
• Researched, interviewed and commissioned an appropriate photographer to shoot a collective of Arup
people whilst at work 'Designers at work'. Recruiting volunteers from the UKMEA offices covering 6
locations in the UK and Dubai. The best images are now available on the photo library. This has resulted in an extensive selection of diverse images being available for use in global communications.
and agencies; highlighting the importance to develop and centralise the brand so it aligns with the firm's
strategy and to make sure that the consistency and reputation of the firm is retained whilst implementing
'quality', 'humility' 'elegance' and 'innovative' designs. Resulting in a coherent set of guidelines, an effective
design approach with creative examples of 'good' design and key tools ie PowerPoint master global
template.
• The lead on producing Corporate branded collateral; briefing and commissioning copywriters, designers,
agencies, printers and distributors to create Annual Report, technical journals 'The Arup Journal' bi-annual
and internal newsletters (online and an app) plus corporate reports. All outputs were in line with and represented the brand and technical excellence of the firm.
• Commissioning and managing up to 400 projects annually, leading on creating varied campaigns has
ensured consistency and coherent design. Achieved through writing briefs, working with internal
1
colleagues and analysing requirements and developing and maintaining relationships to produce effective
and innovative creative solutions.
• Briefing and working collaboratively has increased the team's effectiveness in producing films, live and/or
pre-recorded - from talking heads, animations to event presentation material. Introduction of 'quality'
agencies came about with continuous research and reviews then commissioning the right teams to work
with Arup.
• Managed a team of designers, freelance film and animators, photographers and agencies to produce
numerous projects.
• Event managed the AGAM - an annual leadership two-day conference; 4 years running with 230 senior
leaders attending. Involved in the creation and production management of the event. Producing
communication and briefing materials for the event - the presentation templates, visuals, and signage.
Instrumental in the overall logistics and evolving and improving the events, they became sleeker year on
year.
• Researched, interviewed and reviewed agencies/freelancers to partner in outsourcing all creative work,
whilst ensuring quality, best fit and appropriateness. Making a selection and placing them on a preferred
suppliers list, covering multiple channels - film, design, brand and photography. Whilst on client-side used
the agency model to produce communication and marketing campaigns.
• Researched, interviewed and commissioned an appropriate photographer to shoot a collective of Arup
people whilst at work 'Designers at work'. Recruiting volunteers from the UKMEA offices covering 6
locations in the UK and Dubai. The best images are now available on the photo library. This has resulted in an extensive selection of diverse images being available for use in global communications.
Management, Manager, UP, Online, Production, App, BEE, Global Marketing, Outsourcing, It, Marketing, Leadership, Movie, Photography, Event, Powerpoint, Research, Writing, Design
2011 - 2013
job
Communications Manager (Media and PR division)
Ford, Prism Ltd.
Project managed the collateral for up to 3 annual PR events materials, contributing to improving the processes and procedures of the production by having kick-off meetings and communicating actions
earlier, completing tasks sooner and delivering final outputs on time.
• Created several SharePoint sites to make sure content for events and general marketing projects were
delivered effectively. Ensuring press materials were accessible across the company greatly improved
efficiency and included making sure content was translated.
• Set up, analysed (using Evolve24) and reported on key media statistics sharing the data on a monthly basis,
which kept teams knowledgeable about the company competition in one easy to read report.
earlier, completing tasks sooner and delivering final outputs on time.
• Created several SharePoint sites to make sure content for events and general marketing projects were
delivered effectively. Ensuring press materials were accessible across the company greatly improved
efficiency and included making sure content was translated.
• Set up, analysed (using Evolve24) and reported on key media statistics sharing the data on a monthly basis,
which kept teams knowledgeable about the company competition in one easy to read report.
Marketing, SharePoint, Pr, Content, Statistics, Production, UP, Manager, Processes
2007 - 2011
job
Brand and Design Manager
London Borough of Barking and Dagenham.
Led on and created a new visual identity and identified the core elements of the brand strategy for the council. Engaging with the whole organisation, developing a new logo and introducing an effective
approach to design with a coherent set of design guidelines to support the strategy.
• Developed new working processes for design and print; including procuring, briefing and budget
management. Established a list of proficient external agencies that understood the council's brand and design; selected via interview to ensure best fit.
• Developed a new approach to photography, researched photographers and commissioned new images for
the council in line with the brand strategy. Invested in an online photo library to manage the council images.
• Managed a team of web developers, editors and designers to transform the website to SharePoint.
• Implemented new web design and online features - in line with the council's visual identity.
• The website improved in line with the latest technology, interaction and self-service functionality according
to the community's needs whilst maintaining accessibility standards. As a result a new CMS (content
editors | workflow | approval process) was implemented.
• Conducted CMS training and produced a user guide for approximately 30 key staff, allowing for 3,000 plus
pages worth of content including file uploads was added to the new site in a timely way using newly
introduced CMS templates.
approach to design with a coherent set of design guidelines to support the strategy.
• Developed new working processes for design and print; including procuring, briefing and budget
management. Established a list of proficient external agencies that understood the council's brand and design; selected via interview to ensure best fit.
• Developed a new approach to photography, researched photographers and commissioned new images for
the council in line with the brand strategy. Invested in an online photo library to manage the council images.
• Managed a team of web developers, editors and designers to transform the website to SharePoint.
• Implemented new web design and online features - in line with the council's visual identity.
• The website improved in line with the latest technology, interaction and self-service functionality according
to the community's needs whilst maintaining accessibility standards. As a result a new CMS (content
editors | workflow | approval process) was implemented.
• Conducted CMS training and produced a user guide for approximately 30 key staff, allowing for 3,000 plus
pages worth of content including file uploads was added to the new site in a timely way using newly
introduced CMS templates.
Website, Brand identity, LED, Processes, Manager, Online, Guide, Web, Organization, Community, Workflow, Support, Technology, Design, Service, Content, Management, Photography, Interview, Logo, Print, Web design, Budget, SharePoint, Training, CMS
2003 - 2006
job
Marketing Manager
Barnardo's.
Led on all the communications, promotions, and organised up to 5 workshop/events annually, including an
event round-up end of scheme conference for a Lottery funded four-year programme called 'Better Play'.
event round-up end of scheme conference for a Lottery funded four-year programme called 'Better Play'.
Marketing, Event, Workshop, UP, Manager, LED
My education
1996
-
1999
n/a
Bachelors, Art and Design
Bachelors, Art and Design
1995
-
1996
Camberwell School of Arts Foundation
N/a, N/a
N/a, N/a
1993
-
1995
West Kent College
Secondary, N/a
Secondary, N/a
1988
-
1993
James Allen Girls School
Secondary, A-C including Maths and English
Secondary, A-C including Maths and English
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