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Digital marketing expert specialising in creative project management, B2B strategy & paid ads
Katherine Patterson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly analytical and creative digital strategist with 6 years of experience working in digital and tech, seeking challenging opportunity to drive results. Inspired by the technology sector and even more so with consumer trends. Most importantly, I love what I do and working with other passionate people.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Digital Marketer Teacher Assistant
General Assembly.
generalassemb.ly/education/digital-marketing-immersive
Assisted as a digital marketing expert in week-long intensive course. I facilitated brainstorms,
taught a lesson on email marketing and met with each student throughout the week to ensure
they were equipped to take their marketing to the next level.
Assisted as a digital marketing expert in week-long intensive course. I facilitated brainstorms,
taught a lesson on email marketing and met with each student throughout the week to ensure
they were equipped to take their marketing to the next level.
Digital Marketing, Marketing, Email marketing
2017 - 2019
job
Global Digital Marketing Manager
Unruly.
unruly.co
∼ Translated complex emotional data insights to create best in class collateral which
included presentations, email campaigns and video case studies
∼ Strategised all paid social activity, utilising Facebook, Google, Twitter & LinkedIn ad
platforms
∼ Co-led thought leadership piece '10 Advertising Predictions for 2018' whitepaper which
achieved
￫ 8 Top tiered press coverage including US Forbes
￫ High-quality lead gen (through paid and owned media)
￫ Exposure to key agencies and brands
￫ Visually stunning whitepaper, presentation and digital landing page
∼ Analysed advertising trends for the UK market as well as for global regions and
implemented B2B marketing collateral with focus on video, premium media and programmatic
∼ Project managed the launch of the new Unruly website and Japanese microsite
￫ Managed external agency and internal creative & marketing teams
￫ Implemented Google Tag Manager tracking & analysed KPIs with Google
Analytics
￫ Significantly increased quality lead gen for sales teams
￫ Constantly tested, optimised and adapted for the everchanging and agile world
of adtech
∼ Developed 10 part training session for GroupM Singapore on modules such as brand
safety, video advertising, testing and targeting, programmatic ecosystems and more
∼ Strong knowledge of A/B testing (both creative and media/channel testing) and different mechanisms to optimise performance
∼ Managed digital marketing budget
∼ Translated complex emotional data insights to create best in class collateral which
included presentations, email campaigns and video case studies
∼ Strategised all paid social activity, utilising Facebook, Google, Twitter & LinkedIn ad
platforms
∼ Co-led thought leadership piece '10 Advertising Predictions for 2018' whitepaper which
achieved
￫ 8 Top tiered press coverage including US Forbes
￫ High-quality lead gen (through paid and owned media)
￫ Exposure to key agencies and brands
￫ Visually stunning whitepaper, presentation and digital landing page
∼ Analysed advertising trends for the UK market as well as for global regions and
implemented B2B marketing collateral with focus on video, premium media and programmatic
∼ Project managed the launch of the new Unruly website and Japanese microsite
￫ Managed external agency and internal creative & marketing teams
￫ Implemented Google Tag Manager tracking & analysed KPIs with Google
Analytics
￫ Significantly increased quality lead gen for sales teams
￫ Constantly tested, optimised and adapted for the everchanging and agile world
of adtech
∼ Developed 10 part training session for GroupM Singapore on modules such as brand
safety, video advertising, testing and targeting, programmatic ecosystems and more
∼ Strong knowledge of A/B testing (both creative and media/channel testing) and different mechanisms to optimise performance
∼ Managed digital marketing budget
Leadership, Social, LED, Manager, Safety, Whitepaper, Google, Programmatic, Testing, Twitter, Website, Sales, Analytics, Digital Marketing, Linkedin, Google tag manager, Agile, Budget, Facebook, B2B, Training, B2B Marketing, Video, Advertising, Marketing
2013 - 2015
job
Marketing Specialist
Stayz/HomeAway.
stayz.com.au
∼ Managed B2C email marketing to a base of 1 million and implemented Stayz marketing
campaigns
∼ Led quarterly email strategy sessions, set KPIs and reported to senior management.
∼ Effectively implemented new marketing trends and succeeded in increasing email traffic
to site by 120% YOY
∼ Analysed data from Google Analytics and ExactTarget to strategize and lead new
marketing tactics
∼ Built and maintained highly collaborative relationships with internal and external
stakeholders
∼ Contributed across the wider marketing team: created and monitored social media
posts, sourced marketing materials, ad design, event organisation, PR and partnership
collaboration
∼ Managed B2C email marketing to a base of 1 million and implemented Stayz marketing
campaigns
∼ Led quarterly email strategy sessions, set KPIs and reported to senior management.
∼ Effectively implemented new marketing trends and succeeded in increasing email traffic
to site by 120% YOY
∼ Analysed data from Google Analytics and ExactTarget to strategize and lead new
marketing tactics
∼ Built and maintained highly collaborative relationships with internal and external
stakeholders
∼ Contributed across the wider marketing team: created and monitored social media
posts, sourced marketing materials, ad design, event organisation, PR and partnership
collaboration
Social Media, Marketing, Design, Google analytics, Email marketing, B2C, Event, Pr, Management, Analytics, Organization, Google, LED, Social
My education
Young Media Academy
N/a, N/a
N/a, N/a
Massey University
Bachelors, Marketing Communications
Bachelors, Marketing Communications
Cornell University
N/a, N/a
N/a, N/a
College of Agriculture and Life Sciences
BSc, Communication
BSc, Communication
media academy
N/a, Leadership
N/a, Leadership
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