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Consultative, pragmatic and strategically focused senior project management professional
Penny Dixon
,
WALTON-ON-THAMES, United Kingdom
Experience
Other titles
Skills
I'm offering
Commercially astute I have 20 + years of end to end project anagement expericence. I really enjoy working in and leading teams, i do this by being collaborative and ensuring everyone contributes working to their particular skill set. This helps a happy team deliver best in class solutions on time and on budget. I am very results focused and ensure all work methods are efficient, effective and optimised to produce streamlined processes. I am very client focused and therefore manage relationships with all business stakeholders well holding this key to moving forward.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2017 - 2019
job
Group Account Director / Project Director
Inside Ideas Group / Oliver Marketing / Dare Digital Ltd.
Oliver and Dare provide dedicated in-house agencies within global client brands, producing all thier marketing and advertising needs using multi channels
Business Optimization, Business development, Project Management, Advertising, Content Production, Communication, Marketing, Branding
2014 - 2016
job
Account Director
unknown.
2014 - 2015
job
Account Director
Truphone.
global mobile network (May 2014 - Jan 2015)
• Stablised troubled account and restored client confidence in company's ability to deliver
• Ensured profitability for the business in negotiating finalisation of contract renewal in consultation with in-house
lawyer, while ensuring client satisfaction with service level agreement
• Held full P&L responsibility; prepared monthly invoicing and management reporting; continually sought to maximise revenue through selling of additional services over and above contracted provision
• Drove brand recognition across nine worldwide markets as creative lead for majority of client's global marketing
• Contributed to development of brand identity and finalisation of global and campaign brand guidelines
• Designed rebranded internal communications, including training materials, emails and printed collateral, as well as HR portal, working with client's IT team on the latter to ensure design feasibility
• Delivered creative, scalable, maintainable and adaptive solutions, coordinating efforts of multi-functional team of eight designers, art-workers and account managers, studio manager and contracted copywriters and art directors
• Led on production and delivery of global B2B and B2C press, OOH and digital campaigns
• Maximised client budget and increased company revenue in managing fast turnaround project to design branding
and manage refit for new office space by utilising Tag print resource
• Stablised troubled account and restored client confidence in company's ability to deliver
• Ensured profitability for the business in negotiating finalisation of contract renewal in consultation with in-house
lawyer, while ensuring client satisfaction with service level agreement
• Held full P&L responsibility; prepared monthly invoicing and management reporting; continually sought to maximise revenue through selling of additional services over and above contracted provision
• Drove brand recognition across nine worldwide markets as creative lead for majority of client's global marketing
• Contributed to development of brand identity and finalisation of global and campaign brand guidelines
• Designed rebranded internal communications, including training materials, emails and printed collateral, as well as HR portal, working with client's IT team on the latter to ensure design feasibility
• Delivered creative, scalable, maintainable and adaptive solutions, coordinating efforts of multi-functional team of eight designers, art-workers and account managers, studio manager and contracted copywriters and art directors
• Led on production and delivery of global B2B and B2C press, OOH and digital campaigns
• Maximised client budget and increased company revenue in managing fast turnaround project to design branding
and manage refit for new office space by utilising Tag print resource
Network, Manager, LED, Portal, Production, Campaign, Office, Development, Global Marketing, Turnaround, It, Marketing, Service, Management, Print, B2C, Budget, B2B, Training, Branding, Design
2012 - 2014
job
head up new high-profile client account
Tesco Extra, Superstore, Metro, Express.
the first of its kind for the business, providing dedicated and bespoke creative team
• Recruited for, built, mentored and developed high-performing production team of four account managers
• Gained detailed strategic and creative understanding of client brand and of its marketing needs and pain points by
nurturing collaborative working relationship with client stakeholders at all levels
• Interpreted requirements into comprehensive briefs for internal teams and third party suppliers and managed
client expectations in planning of project time lines to meet agreed deadlines
• Supported transition from print media by advising client media buyers on digital marketing strategy and facilitating
training programme in partnership with third party provider
• Drove cost and operating efficiencies within highly competitive retail market; enabled business synergies by
integrating Tag's specialised workflows and production processes and creating project documentation
• Drove increased customer footfall and spending by leading on integrated campaign delivery (digital banners, landing pages, social media and SMS messaging) for new store launches, re-launches and promotions
• Recruited for, built, mentored and developed high-performing production team of four account managers
• Gained detailed strategic and creative understanding of client brand and of its marketing needs and pain points by
nurturing collaborative working relationship with client stakeholders at all levels
• Interpreted requirements into comprehensive briefs for internal teams and third party suppliers and managed
client expectations in planning of project time lines to meet agreed deadlines
• Supported transition from print media by advising client media buyers on digital marketing strategy and facilitating
training programme in partnership with third party provider
• Drove cost and operating efficiencies within highly competitive retail market; enabled business synergies by
integrating Tag's specialised workflows and production processes and creating project documentation
• Drove increased customer footfall and spending by leading on integrated campaign delivery (digital banners, landing pages, social media and SMS messaging) for new store launches, re-launches and promotions
Digital Marketing, Social Media, Marketing, MArketing Strategy, Retail, Training, Print, Landing pages, Digital Marketing Strategy, Campaign, Creating project documentation, Production, Performing, Processes, UP, Social
2005 - 2014
job
Senior Account Manager
unknown.
Account Manager, Manager
2007 - 2012
job
o Introducing offshore workflow in partnership with studio manager
Sainsbury's PLC.
UK's second largest supermarket chain (Dec 2007 - Oct 2012)
• Led and developed partner relationship with Sainsbury's key account, initially contributing within and managing
on-site team of six in production of point of sale (POS) collateral for all UK outlets
• Grew team to 28 over four years to encompass night shift and photography studio; defined and recruited roles
• Optimised speed to market of product launches by improving effectiveness in end-to-end management of multiple
concurrent projects. This involved:
o Developing status documents and client and internal project trackers
o Introducing offshore workflow in partnership with studio manager
o Implementing robust quality control processes; ensuring checks made before collateral release
• Led and developed partner relationship with Sainsbury's key account, initially contributing within and managing
on-site team of six in production of point of sale (POS) collateral for all UK outlets
• Grew team to 28 over four years to encompass night shift and photography studio; defined and recruited roles
• Optimised speed to market of product launches by improving effectiveness in end-to-end management of multiple
concurrent projects. This involved:
o Developing status documents and client and internal project trackers
o Introducing offshore workflow in partnership with studio manager
o Implementing robust quality control processes; ensuring checks made before collateral release
Photography, Management, Workflow, Offshore, Pos, Production, Processes, LED, Manager
1998 - 2005
job
Project Manager
Electronic Solutions.
The Hub + (Formerly Electronic Solutions)
Project Manager, Manager
1996 - 1998
job
Production Executive
Forward Publishing.
Production
1994 - 1996
job
Production Controller
Premier Magazines.
Production
My education
1994
London College of Printing AND Distributive Trades
N/a, Introduction to Printing Technology
N/a, Introduction to Printing Technology
1988
-
1992
Manchester Polytechnic
BSc, Hotel & Business Management
BSc, Hotel & Business Management
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