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Freelancer Francesca
Francesca Alster
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a graduate returned from a year of travelling, looking for work in an innovative and vibrant firm. As a creatively
charged and people-oriented character, I am ready to invest myself in a demanding and dynamic role. My most recent
experience centred around marketing and sales reliant on an imaginative and relentless attitude. I am looking to start a
career path which will utilise and build upon this experience and which benefits from a driven and motivated personality.
charged and people-oriented character, I am ready to invest myself in a demanding and dynamic role. My most recent
experience centred around marketing and sales reliant on an imaginative and relentless attitude. I am looking to start a
career path which will utilise and build upon this experience and which benefits from a driven and motivated personality.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2018
internship
Sales
Doughlicious.
Responsible for sales as a food service product and a ready-made product for retailers, as well as the branding and promotion of Doughlicious on both a social and commercial scale.
Key Achievements:
♦ Responsible for securing meeting with ASDA buyer as a new stockist.
♦ Negotiated Deliveroo contract to wave sign-up fee and bring their commission down from 35% to 28%.
♦ Building relationships with bloggers and food editors to conceive a database for use in promotion of the brand on
both social platforms and in print.
♦ Other responsibilities included producing photoshoots for social content which required the creation of recipes
using Doughlicious dough, a shot list and acquisition of location and props; securing brand partnership with Co
Fro for a pop-up store in spring 2019, and writing copy for press releases and social content.
Key Achievements:
♦ Responsible for securing meeting with ASDA buyer as a new stockist.
♦ Negotiated Deliveroo contract to wave sign-up fee and bring their commission down from 35% to 28%.
♦ Building relationships with bloggers and food editors to conceive a database for use in promotion of the brand on
both social platforms and in print.
♦ Other responsibilities included producing photoshoots for social content which required the creation of recipes
using Doughlicious dough, a shot list and acquisition of location and props; securing brand partnership with Co
Fro for a pop-up store in spring 2019, and writing copy for press releases and social content.
Branding, Writing, Database, Print, Spring, Content, Sales, Service, UP, Social
2017 - 2017
job
Director; Producer
Filmmaking.
Editor; DoP; camera assistant and actress in 20+
short films.
Key Achievements:
♦ Learnt to use FS100 camera equipment for film.
♦ Worked with Avid video editing software to edit five short films as Director; Writer and Producer.
♦ Practised both creative and practical techniques such as lighting; set and prop safety; framing and composition.
♦ Worked as team leader as Director, Editor and Producer of a five-man crew (plus actors).
♦ Dealt with time constraint of a single shoot day and single edit day per film, including conception of idea; script;
set design and location and sourcing talent.
♦ Leant time to a new skill as actress on multiple sets due to the collaborative nature of film.
♦ Navigated legalities of set location and public filming; gaining access to locations with last minute demands and legitimising nude scenes and public nude filming.
♦ Held auditions for talent as Casting Director.
short films.
Key Achievements:
♦ Learnt to use FS100 camera equipment for film.
♦ Worked with Avid video editing software to edit five short films as Director; Writer and Producer.
♦ Practised both creative and practical techniques such as lighting; set and prop safety; framing and composition.
♦ Worked as team leader as Director, Editor and Producer of a five-man crew (plus actors).
♦ Dealt with time constraint of a single shoot day and single edit day per film, including conception of idea; script;
set design and location and sourcing talent.
♦ Leant time to a new skill as actress on multiple sets due to the collaborative nature of film.
♦ Navigated legalities of set location and public filming; gaining access to locations with last minute demands and legitimising nude scenes and public nude filming.
♦ Held auditions for talent as Casting Director.
Design, Video, Movie, Producer, Sourcing, Casting, Set design, Software, Safety
2017 - 2017
freelance
Freelance
BBDO.
Wrote a script to specification from BBDO, for Basset & Gold fixed investment bonds.
Key Achievements:
♦ Freelance development work in copy and storyboarding at global BBDO advertising agency.
♦ Worked with Israeli branch Gitam as a bridge to English clientele such as Basset & Gold investments.
Kanbar Institute of Film and Television, Tisch School of the Arts, New York
Key Achievements:
♦ Freelance development work in copy and storyboarding at global BBDO advertising agency.
♦ Worked with Israeli branch Gitam as a bridge to English clientele such as Basset & Gold investments.
Kanbar Institute of Film and Television, Tisch School of the Arts, New York
Advertising, Movie, Development
2015 - 2015
internship
Intern
LDN.
Two weeks
Key Achievements:
♦ Introduced to work with print design and making mood boards.
♦ Managed the wardrobe department and the stock cupboard.
ACHIEVEMENTS
Press and Editing - Ran a team of thirteen writers and photographers as Chief Editor for Haberdashers' school magazine.
Marketed the Model United Nations conference and ran four different magazines throughout the event as Head of Press.
Events organiser - Organised Poetry Slam evening in Nottingham City Centre, liaising with professional poets Laura Elliot
and Angus Sinclair to join amateur poets on the stage in performing to the sold-out event at Alley Café Bar. Drew from experience in organising charity events for Mencap Funday; multiple cultural evenings for secondary school, as well as a
Senior Citizens Tea Party.
Charity - Dedicated time to organise and participate in charity projects, raising £30,000 for ORT global education charity
in 2017 through a fashion show event.
Key Achievements:
♦ Introduced to work with print design and making mood boards.
♦ Managed the wardrobe department and the stock cupboard.
ACHIEVEMENTS
Press and Editing - Ran a team of thirteen writers and photographers as Chief Editor for Haberdashers' school magazine.
Marketed the Model United Nations conference and ran four different magazines throughout the event as Head of Press.
Events organiser - Organised Poetry Slam evening in Nottingham City Centre, liaising with professional poets Laura Elliot
and Angus Sinclair to join amateur poets on the stage in performing to the sold-out event at Alley Café Bar. Drew from experience in organising charity events for Mencap Funday; multiple cultural evenings for secondary school, as well as a
Senior Citizens Tea Party.
Charity - Dedicated time to organise and participate in charity projects, raising £30,000 for ORT global education charity
in 2017 through a fashion show event.
Design, Print, Fashion, Event, Café, Performing, Internal
My education
2013
-
2017
n/a
Bachelors, English
Bachelors, English
2012
-
2013
n/a
Secondary, English Literature and Art
Secondary, English Literature and Art
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