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Strong brand and marketing strategy consultant with 18 years experience. Particular skills in brand proposition development, brand identity and brand values.
Jo Mossop
,
Thame, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced client focused business leader with senior level contacts and a highly strategic and creative approach to sales & marketing.
Specialities: Brand, Strategic Planning, Business Acceleration, Integrated Marketing, B2B and B2C Marketing, Brand concept development, Brand strategy, Brand activation, Brand consistency,Key Client Account Management, Business Development, Team Management and Development, Recruiting
Specialities: Brand, Strategic Planning, Business Acceleration, Integrated Marketing, B2B and B2C Marketing, Brand concept development, Brand strategy, Brand activation, Brand consistency,Key Client Account Management, Business Development, Team Management and Development, Recruiting
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Managing Director
S+H.
Day to day running of creative and strategic brand comms agency. Working in partnership with clients as brand champion to lead brand strategy and create compelling communications which deliver impactful outcomes.
• Establishing clear strategic goals and formulating plans to make sure those goals are met
• Responsible for creative output (design, copywriting, digital and content), and management of resources
• Financial management
• Planning, development and management of creative and account handling resource to align with strategic plans
• Presentation of monthly reports
• Oversight of all pitches and coaching creative and account handling teams throughout the strategy process
• Developing a culture focused on strategy, creativity and service
• Establishing clear strategic goals and formulating plans to make sure those goals are met
• Responsible for creative output (design, copywriting, digital and content), and management of resources
• Financial management
• Planning, development and management of creative and account handling resource to align with strategic plans
• Presentation of monthly reports
• Oversight of all pitches and coaching creative and account handling teams throughout the strategy process
• Developing a culture focused on strategy, creativity and service
Design, Copywriting, Coaching, Brand identity, Management, Content, Service, It, Transformation, Development, Public sector, Creativity, Planning, Smb
2016 - 2019
job
Client Service and Strategy Director
Strength+Honour.
Responsible for client relationships and business development.
Instrumental in strategic development of agency positioning and planning frameworks
• Leading strategic creative development across all clients to allow design studio to deliver best in class- particularly in Tech, Telecom and B2B
• Pitched for and won 12 new clients in 18 month period including O2 Telefonica, CAE Technologies, TVAA, GSA, BAI Communications, ECC, Tesco Mobile, Hobbs of Henley and Make UK.
• Delivered projects spanning brand audit, exploration, strategy, development, implementation, activation and guardianship
Instrumental in strategic development of agency positioning and planning frameworks
• Leading strategic creative development across all clients to allow design studio to deliver best in class- particularly in Tech, Telecom and B2B
• Pitched for and won 12 new clients in 18 month period including O2 Telefonica, CAE Technologies, TVAA, GSA, BAI Communications, ECC, Tesco Mobile, Hobbs of Henley and Make UK.
• Delivered projects spanning brand audit, exploration, strategy, development, implementation, activation and guardianship
Design, Business development, B2B, Service, Support, Growth, Implementation, Ceo, Telecom, Development, Audit, Planning, ON
2016 - 2016
freelance
Strategy Director (Freelance)
Samsung Electronics Education and Epson EcoTank.
Freelance contract to establish strategy team and to work across 3 key business pitches.
Worked closely with MD and CEO to develop 21six strategy and planning tools, and established these within the team.
Led pitches across J&J Acuvision, Samsung Electronics Education and Epson EcoTank
Worked closely with MD and CEO to develop 21six strategy and planning tools, and established these within the team.
Led pitches across J&J Acuvision, Samsung Electronics Education and Epson EcoTank
Ceo, Electronics, LED
2015 - 2016
job
Client Strategy Director
unknown.
External lead across agency working in tandem with internally-focused Client Ops Director across B2B and B2C client portfolio including O2, Canon, Visa and ABG. Leading teams and projects & delivering top-level strategic thinking
• Particular skills in developing transformational perception campaigns in complex B2B environments
• Development of best practice strategic account growth and ownership of new business targets and pitches
• Leading and mentoring teams to scope out new revenue streams and overseeing business targeted at £2.6m
• Particular skills in developing transformational perception campaigns in complex B2B environments
• Development of best practice strategic account growth and ownership of new business targets and pitches
• Leading and mentoring teams to scope out new revenue streams and overseeing business targeted at £2.6m
B2B, B2C, Mentoring, Growth, Development
2013 - 2015
job
Account Director
unknown.
Account Lead on O2 and Canon plus smaller clients with responsibility for relationships and commercial performance
• Managed team to estimate, quote, source suppliers, track time/costs and invoice to maximise profit
• Managed campaign deliverables to an exemplary standard - film, print, photography & copywriting
Key successes:
• Managed pitch for O2 in May 2014 and developed account across 6 separate teams (yielding £600k in 12m)
• Managed Emergency Service Network Bid marketing support campaign (which supported O2's biggest ever bid) - winning fst Campaign of the Yr, O2 Marketing Campaign of the Yr and shortlisted for 3 industry awards
• Grew Canon from £150k pa to £350k pa (2013 - 2015)
• Managed team to estimate, quote, source suppliers, track time/costs and invoice to maximise profit
• Managed campaign deliverables to an exemplary standard - film, print, photography & copywriting
Key successes:
• Managed pitch for O2 in May 2014 and developed account across 6 separate teams (yielding £600k in 12m)
• Managed Emergency Service Network Bid marketing support campaign (which supported O2's biggest ever bid) - winning fst Campaign of the Yr, O2 Marketing Campaign of the Yr and shortlisted for 3 industry awards
• Grew Canon from £150k pa to £350k pa (2013 - 2015)
Marketing, Copywriting, Print, Photography, Movie, Service, Network, Support, Campaign, Winning, ON
2012 - 2013
freelance
Business Development Director (Freelance)
Eyes Wide Open.
New Business lead for boutique management consultancy specializing in strategic marketing communications
• Responsible for developing new business portfolio and increasing revenue
• Key account management (team, project & financial management) - Direct campaign activity, brand communications, partnerships, events, video shoots, collateral, websites and social media
• Responsible for in-house marketing and campaigns - monthly lead-generation, blogs, bulletins, campaigns
• Response for tenders and shortlist presentations - Particular success in SME tenders and education sector
• Responsible for developing new business portfolio and increasing revenue
• Key account management (team, project & financial management) - Direct campaign activity, brand communications, partnerships, events, video shoots, collateral, websites and social media
• Responsible for in-house marketing and campaigns - monthly lead-generation, blogs, bulletins, campaigns
• Response for tenders and shortlist presentations - Particular success in SME tenders and education sector
Social Media, Marketing, Business development, Video, Websites, Account management, Management, Key account management, Strategic Marketing, Blogs, Development, Campaign, Social
2012 - 2013
freelance
Marketing Manager (Freelance)
DWS ltd.
Responsible for all areas of marketing strategy for IT firm specialising in Oracle JD Edwards products
• Production and distribution of all marketing collateral (White Papers, News Bulletins, Case Studies), market research, PR and Newswire management, social media, events, and PPC campaigns
• Managed CRM database and updated entire network to consolidate data - Improved functionality usage and report capability, allowing segmentation for campaign activity and integrated lead management
• Managed re-design of website including agency liaison, pitch process, budget, copywriting and styling
• Managed relationships with industry partners (Oracle, Quest, UKOUG JDE Alliance), external agencies, telemarketing
• Production and distribution of all marketing collateral (White Papers, News Bulletins, Case Studies), market research, PR and Newswire management, social media, events, and PPC campaigns
• Managed CRM database and updated entire network to consolidate data - Improved functionality usage and report capability, allowing segmentation for campaign activity and integrated lead management
• Managed re-design of website including agency liaison, pitch process, budget, copywriting and styling
• Managed relationships with industry partners (Oracle, Quest, UKOUG JDE Alliance), external agencies, telemarketing
Styling, Social, Manager, Lead Management, Production, Campaign, It, Website, Network, Telemarketing, Management, Pr, Social Media, Database, Budget, PPC, Market research, Oracle, Research, CRM, MArketing Strategy, Copywriting, Design, Marketing
2010 - 2012
job
Head of Client Communications
Amscreen Media Sales.
Headhunted to join digital startup as part of core launch team, working with very senior personnel including Lord Sugar and reporting directly to MD and Chairman
• Responsible for client communication and strategy for each category, set direction for sales team
• Particular focus on high worth clients, annual deals and partnership deals - net results of over £700k
• Set targets based on winning new business as no historical bookings -very detailed forecasting required
• Responsible for hiring/talent search in line with aggressive expansion plans and daily management of team
• Developed, managed and led programme for all launch events, networking events and business events
• Managed small marketing team, and signed off all PR & comms including website design
• Network negotiation and management of network contracts - BP, Shell, WHSmith and Welcome Break
• Responsible for client communication and strategy for each category, set direction for sales team
• Particular focus on high worth clients, annual deals and partnership deals - net results of over £700k
• Set targets based on winning new business as no historical bookings -very detailed forecasting required
• Responsible for hiring/talent search in line with aggressive expansion plans and daily management of team
• Developed, managed and led programme for all launch events, networking events and business events
• Managed small marketing team, and signed off all PR & comms including website design
• Network negotiation and management of network contracts - BP, Shell, WHSmith and Welcome Break
Marketing, Design, Forecasting, Networking, Contracts, Pr, Management, Sales, Network, Website, Net, Search, Direction, Contracts, Winning, LED
2001 - 2003
job
Senior Business Development Executive
Carlton Television.
• Business Development role across all "Broad" clients (FMCG, household, travel)
• Key skills included TV planning, Campaign optimization & daypart management, and use of research tools
• Graduate Commercial Fast Track (2500 applicants) - placement in Production, Sales, Online & Research
• Key skills included TV planning, Campaign optimization & daypart management, and use of research tools
• Graduate Commercial Fast Track (2500 applicants) - placement in Production, Sales, Online & Research
Business development, Research, Management, Sales, TV, FMCG, Development, Campaign, Production, Online
My education
University of Cambridge
Bachelors, English Literature
Bachelors, English Literature
Uppingham School
Secondary, English
Secondary, English
Harrogate Ladies College
Secondary, N/a
Secondary, N/a
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