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Social media marketing consultant - Digital marketing
Melanie Fallows
,
Bedford, United Kingdom
Experience
Other titles
Skills
I'm offering
My marketing career started after a degree in Marketing & PR and a Diploma in Digital Marketing - I then went on to manage large marketing campaigns for brands such as Homebase, Network Rail, Santander and A. S. Watson (owners of Superdrug & The Perfume Shop). My 15-year career has taken me nationally and internationally, applying marketing knowledge to both the UK and South East Asia markets.
I am good at what I do, but I am also lucky enough to love what I do too. After having my daughter I decided to put that passion into something that could be more flexible for me.
Using my expertise to support SME’s is also very important to me. Offering an affordable service to enable people that maybe don’t have the time to utilise social media in a way that can best maximise their presence and/or profits.
I am good at what I do, but I am also lucky enough to love what I do too. After having my daughter I decided to put that passion into something that could be more flexible for me.
Using my expertise to support SME’s is also very important to me. Offering an affordable service to enable people that maybe don’t have the time to utilise social media in a way that can best maximise their presence and/or profits.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Marketing Consultant
Simply Social.
Freelancing as a Social Media Marketing Consultant, with a variety of local and global clients, across a number of sectors.
I am passionate about Digital Marketing because of the interaction and precise measurement that can be gained and used to consistently iterate and improve a clients marketing strategy.
I am passionate about Digital Marketing because of the interaction and precise measurement that can be gained and used to consistently iterate and improve a clients marketing strategy.
Digital Marketing, Social Media Marketing, Social Media, Digital and social campaigns, Advertising on social media, Social media content, Social media management, Social media strategies, Online marketing, Digital communication, Content marketing, Seo, Google analytics, Google adwords, Digital Strategy, Digital strategy
2018 - 2019
job
Digital Transformation Manager
Santander.
Directed the digital customer journey for Savings & Investment customers as part of an Agile project team.
Digital Marketing, Ecommerce, Digital design, Digital Strategy, Social Media Marketing, Social Media, User Experience, PPC, Seo, Advertising on social media, Digital and social campaigns, MArketing Strategy, Marketing, Project Management
2014 - 2016
job
eCommerce Manager
A. S. Watsons.
Responsible for the introduction and management of eCommerce in Watsons Thailand, reporting directly to the Marketing Director, leading a team of 7 and full P&L responsibility.
Ecommerce, Seo, Google analytics, Google adwords, Digital Strategy, Social Media, Content marketing, Online marketing, Digital Marketing, Digital communication, Communication, User Experience, UX, Digital design, Visual identity
2012 - 2013
job
Consumer Marketing Specialist
Network Rail.
Responsible for retail marketing campaigns to deliver income targets and customer service targets from the NR property portfolio of managed train stations.
Digital Marketing, Content marketing, Online marketing, MArketing Strategy, Marketing, Digital communication
2011 - 2012
job
Category Marketing Manager
Homebase.
Managed the furniture and bathroom categories, accountable for strategic development and creation of the annual marketing plan, in conjunction with key stakeholders. Analysing relevant qualitative and quantitative research to test how new propositions resonate with customers.
Content marketing, Digital Marketing, MArketing Strategy
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