$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Insight and Comms Professional with experience in advertising, not-for-profit and publishing
Jenny Naish
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My background is in advertising and creative media industries, where I have worked in Insight, Planning and Strategy departments for over a decade. I have most recently moved to publishing as an Audience Development Manager at Penguin Random House.
I also have a degree in Literature and Theatre and a recent first class Masters in Modern Literature and Culture. I have volunteered at various arts establishments, including The Poetry Society, The Moon Festival and Brighton Festival and am a reviewer for http://*********.*** I foster an interest in big ideas, topics and cultural themes both in my work (consumer trend analysis) and my personal life (I write a blog about notions of home).
As such, I bring a left brain/right brain mentality (what the IPA defines as logical/lateral ‘diagonal thinking’) to my work. I combine an analytical approach with a creative, curious mindset, and am known for my excellent eye for visuals and intuitive storytelling style that ‘makes the data sing’.
I also have a degree in Literature and Theatre and a recent first class Masters in Modern Literature and Culture. I have volunteered at various arts establishments, including The Poetry Society, The Moon Festival and Brighton Festival and am a reviewer for http://*********.*** I foster an interest in big ideas, topics and cultural themes both in my work (consumer trend analysis) and my personal life (I write a blog about notions of home).
As such, I bring a left brain/right brain mentality (what the IPA defines as logical/lateral ‘diagonal thinking’) to my work. I combine an analytical approach with a creative, curious mindset, and am known for my excellent eye for visuals and intuitive storytelling style that ‘makes the data sing’.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Audience Development Manager - DK
Penguin Random House.
New position created to help develop the audience-centric position of DK's
new Data & Insight Team.
• Conducted an audit of DK's current consumer-based business needs, by
division and department. Presented findings and proposed strategy
(including best practice case studies) with roadmap to senior management.
• Set up and facilitated a series of consumer insight workshops with the 'Life'
division. Incorporated macro and micro trend thinking into more granular
segmentation and analysis. Developed stimulus and devised activities.
• Worked with the Marketing team on Qual research. Ran online panel
surveys and trialled focus group work, acting as a lead facilitator.
• Tools used include: SmartSurvey. YouGov Profiles. Nielsen Books & Consumers. Nielsen Bookscan, AudienceView. Brandwatch, Mention.
new Data & Insight Team.
• Conducted an audit of DK's current consumer-based business needs, by
division and department. Presented findings and proposed strategy
(including best practice case studies) with roadmap to senior management.
• Set up and facilitated a series of consumer insight workshops with the 'Life'
division. Incorporated macro and micro trend thinking into more granular
segmentation and analysis. Developed stimulus and devised activities.
• Worked with the Marketing team on Qual research. Ran online panel
surveys and trialled focus group work, acting as a lead facilitator.
• Tools used include: SmartSurvey. YouGov Profiles. Nielsen Books & Consumers. Nielsen Bookscan, AudienceView. Brandwatch, Mention.
Marketing, Research, Audit, Management, Workshops, Surveys, Facilitator, Development, Audit, Online, UP, Manager, Focus group
2019 - 2019
project
Event Coordinator
Moon Festival.
Event, Coordinator
2013 - 2018
freelance
Freelance Feature Writer & Researcher
Warc.
Advertising research publisher
• This role involved mining the Warc.com research archive to synthesise and summarise publications relevant to the client's brief.
• Commissioned: I co-authored trend reports and reformatted existing reports
into a visual PPT with script.
• This role involved mining the Warc.com research archive to synthesise and summarise publications relevant to the client's brief.
• Commissioned: I co-authored trend reports and reformatted existing reports
into a visual PPT with script.
Advertising, Research, Researcher, Feature, PPT
2018 - 2018
project
Foyles Poetry Competition Admin
The Poetry Society.
2016 - 2017
project
Festival Meet & Greet Coordinator
Brighton Dome.
Festival, Coordinator
2013 - 2015
job
Senior Strategist - Insight Team
Ebiquity PLC.
Managed a team of 6, producing ad hoc and regular insight reports Advertising research
• Marcomms, audience & market analysis projects for major
advertisers: competitor reviews, thematic explorations, consumer
demographic profiles/behaviour, best practice and brand/market
deep-dives.
• Findings developed into written reports or highly visual PPT narratives comprised
of charts, graphs, wordclouds, infographics, visualisations, case studies,
take-outs and recommendations.
• Contributed feature articles to company blog, newsletter and magazine,
with particular focus on social, economic and cultural trends.
• Cross-department collaboration with sales, account and marketing. Presented
in-person to clients nationally and internationally.
• Marcomms, audience & market analysis projects for major
advertisers: competitor reviews, thematic explorations, consumer
demographic profiles/behaviour, best practice and brand/market
deep-dives.
• Findings developed into written reports or highly visual PPT narratives comprised
of charts, graphs, wordclouds, infographics, visualisations, case studies,
take-outs and recommendations.
• Contributed feature articles to company blog, newsletter and magazine,
with particular focus on social, economic and cultural trends.
• Cross-department collaboration with sales, account and marketing. Presented
in-person to clients nationally and internationally.
Marketing, Advertising, Research, Sales, Blog, Feature, PPT, Social
2010 - 2013
job
Insight Senior Executive
Institute of Practitioners in Advertising.
Information and Insight Research Not for Profit Membership Organisation
• Responded to member queries and information requests. Used desk research,
paid-for insight data resources and in-house database to mine relevant data
and develop in to insight reports.
• Guest trend-writer for trade magazines The Grocer, Contagious, Trendspotting
• Developed an Insight blog, comprised of monthly thought pieces framed by
an overarching theme or concept (e.g. Invisible Technology, Millennials).
• Leading member of the IPA's Social Media team - daily content including live
updates and round-ups at conferences and awards nights.
• Responded to member queries and information requests. Used desk research,
paid-for insight data resources and in-house database to mine relevant data
and develop in to insight reports.
• Guest trend-writer for trade magazines The Grocer, Contagious, Trendspotting
• Developed an Insight blog, comprised of monthly thought pieces framed by
an overarching theme or concept (e.g. Invisible Technology, Millennials).
• Leading member of the IPA's Social Media team - daily content including live
updates and round-ups at conferences and awards nights.
Social Media, Research, Database, Content, Blog, Technology, Desk research, Organization, Social
2008 - 2010
job
Intelligence Planner
TEQUILA\London TBWA\Group.
Research & strategy in Planning dept Advertising Agency
• Supported Creative and Account Planners with Qual & Quant analysis using
research software TGI, Datamonitor, Addynamix, YouGov, Nielsen. Ran
surveys and participated in focus group facilitation.
• Edited quarterly industry newsletters on Technology, Entertainment, Travel.
• Prepared and presented stimulus for "disruption day" events (pre-pitch or campaign client workshops).
• Presented dynamic trend briefings to the agency and to clients, looking at social, cultural and commercial change at macro and micro level.
• Supported Creative and Account Planners with Qual & Quant analysis using
research software TGI, Datamonitor, Addynamix, YouGov, Nielsen. Ran
surveys and participated in focus group facilitation.
• Edited quarterly industry newsletters on Technology, Entertainment, Travel.
• Prepared and presented stimulus for "disruption day" events (pre-pitch or campaign client workshops).
• Presented dynamic trend briefings to the agency and to clients, looking at social, cultural and commercial change at macro and micro level.
Advertising, Research, Technology, Workshops, Surveys, Software, Campaign, Planning, Focus group, Social
My education
2016
-
2018
University of Sussex
Masters, Modern Literature Culture and Theory. Distinction
Masters, Modern Literature Culture and Theory. Distinction
2003
-
2006
University of Kent
Bachelors, Drama and English Literature. 2
Bachelors, Drama and English Literature. 2
Jenny's reviews
Jenny has not received any reviews on Worksome.
Contact Jenny Naish
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Jenny directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark