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Senior
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0
jobs
MSc Digital Marketing
Lourdes Villalobos
,
WIRRAL, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Digital Marketing Freelancer based in the Wirral UK. My main achievements: generated media coverage in the UK (BBC Radio Merseyside and BayTV Liverpool) and Master of Science in Digital Marketing – with Distinction at Liverpool John Moores University (LJMU). My web is http://*********.**
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Digital Marketing Executive
Steepd Vape Co.
* Created and implemented the digital marketing strategy and campaigns to promote the company and its services in the UK, South America and Spain.
* Contacted and reach influencers in YouTube, Instagram and Facebook groups to promote our products in the UK, South America and Spain.
* Created a new Facebook channel for the South American and Spanish market.
* Managed and updated social media channels (Facebook, Instagram, Twitter) for the UK, South American, and Spanish market.
* Created and developed email marketing campaigns.
* Research and contacted potential clients (companies in South America and Spain).
* Contacted and reach influencers in YouTube, Instagram and Facebook groups to promote our products in the UK, South America and Spain.
* Created a new Facebook channel for the South American and Spanish market.
* Managed and updated social media channels (Facebook, Instagram, Twitter) for the UK, South American, and Spanish market.
* Created and developed email marketing campaigns.
* Research and contacted potential clients (companies in South America and Spain).
Digital Marketing, Social Media, Marketing, MArketing Strategy, Email marketing, Research, Instagram, Facebook, Youtube, Twitter, Digital Marketing Strategy, Social
2019 - 2019
freelance
Digital Marketing Freelance
Corporate Angels (corp-angels.com).
Client: Atlantic Road Trip (atlanticroadtrip.com)
Digital Marketing, Marketing
2019 - 2019
job
Digital Marketing Manager
Substance Rehabilitation.
* Created, developed, implemented and managed the digital marketing strategy and campaigns to promote the company and its services.
* Increased brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
* Developed and implemented the social media strategy to increase engagement and followers on Facebook, Twitter and Instagram; and drive traffic to the website.
* Contacted and reach influencers on social media channels to promote our brand.
* Used Google Analytics to improve reach and engagement, and other analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and online paid advertising.
* Managed, improved and updated the company's website (Wordpress).
* Ensuring SEO keywords are implemented within the website.
* Improved organic search: listing the company on Google Business, Bing and online directories.
* Created and developed new websites for the company's services (Wordpress)
* Manage a team of a social media executive, freelancers such as SEO specialist and content writers (blogs, articles and press releases).
* Developed and implemented email marketing campaigns using MailChimp.
* Managed the online digital marketing budget.
* Created, developed, implemented and managed PPC campaigns (Google Adwords and Bing Ads).
* Created and managed Facebook ads.
* Keep up to date with the latest technology and digital marketing trends.
* Benchmarking and research.
* Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
* Increased brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
* Developed and implemented the social media strategy to increase engagement and followers on Facebook, Twitter and Instagram; and drive traffic to the website.
* Contacted and reach influencers on social media channels to promote our brand.
* Used Google Analytics to improve reach and engagement, and other analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and online paid advertising.
* Managed, improved and updated the company's website (Wordpress).
* Ensuring SEO keywords are implemented within the website.
* Improved organic search: listing the company on Google Business, Bing and online directories.
* Created and developed new websites for the company's services (Wordpress)
* Manage a team of a social media executive, freelancers such as SEO specialist and content writers (blogs, articles and press releases).
* Developed and implemented email marketing campaigns using MailChimp.
* Managed the online digital marketing budget.
* Created, developed, implemented and managed PPC campaigns (Google Adwords and Bing Ads).
* Created and managed Facebook ads.
* Keep up to date with the latest technology and digital marketing trends.
* Benchmarking and research.
* Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
Digital Marketing Strategy, Content, Analytics, Website, Bing ads, Technology, ADS, Twitter, Blogs, Mailchimp, Search, Google, Hootsuite, Online, UP, Manager, Social, Social media ads, Email marketing, Wordpress, Social Media, Marketing, Seo, Google analytics, Google adwords, MArketing Strategy, Advertising, Digital Marketing, Websites, Research, Instagram, Facebook, PPC, Adwords, Budget
2017 - 2018
job
Digital Marketing Executive
Procore Solutions.
* Created, developed, implemented and managed the digital marketing strategy to aid the business in the key areas of candidate attraction and retention, client marketing and brand building.
* Developed the social media strategy.
* Managed all social media channels: Facebook, Twitter, Instagram, YouTube and LinkedIn. Producing, promoting and scheduling content to increase engagement and followers; and drive traffic to the website.
* Created the company's YouTube channel.
* Created the company's mobile app.
* Managed and updated the company's website.
* Ensuring SEO keywords are implemented within the website.
* Improved organic search: listing the company on Google Business, Bing and online directories.
* Managed and updated Job Boards such as Indeed, TotalJobs, Jobsite, etc.
* Contacted the Job Center and created and managed the company's Universal Jobmatch page.
* Created and managed the company's blog page (Wordpress).
* Developed email marketing campaigns using MailChimp.
* Benchmarking and research
* Generated online marketing material
* Used Google Analytics to improve reach and engagement.
* Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
* Managed the CRM system.
* Administrative jobs, for example dressing CV's
* Developed the social media strategy.
* Managed all social media channels: Facebook, Twitter, Instagram, YouTube and LinkedIn. Producing, promoting and scheduling content to increase engagement and followers; and drive traffic to the website.
* Created the company's YouTube channel.
* Created the company's mobile app.
* Managed and updated the company's website.
* Ensuring SEO keywords are implemented within the website.
* Improved organic search: listing the company on Google Business, Bing and online directories.
* Managed and updated Job Boards such as Indeed, TotalJobs, Jobsite, etc.
* Contacted the Job Center and created and managed the company's Universal Jobmatch page.
* Created and managed the company's blog page (Wordpress).
* Developed email marketing campaigns using MailChimp.
* Benchmarking and research
* Generated online marketing material
* Used Google Analytics to improve reach and engagement.
* Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
* Managed the CRM system.
* Administrative jobs, for example dressing CV's
Linkedin, Social, Online, Hootsuite, Google, Search, App, Retention, Digital Marketing Strategy, Twitter, Youtube, Blog, Website, Analytics, Content, Digital Marketing, Brand Building, Mailchimp, Facebook, Instagram, Research, CRM, Email marketing, MArketing Strategy, Online Marketing, Google analytics, Seo, Marketing, Social Media, Wordpress
2015 - 2016
internship
Digital Marketing Intern - Web Content Editor
Just Bella.
* Developed and implemented the digital marketing campaign (email marketing, usability of website, social media), increased brand awareness, and guaranteed customer engagement.
* Better understanding on data analytics and key tools such as MailChimp and Hootsuite.
* Coordinated work with graphic designers.
* Better understanding on data analytics and key tools such as MailChimp and Hootsuite.
* Coordinated work with graphic designers.
Digital Marketing, Social Media, Marketing, Web content, Email marketing, Mailchimp, Usability, Content, Analytics, Website, Usability & UX, Web, Campaign, Hootsuite, Internal, Social
2015 - 2015
freelance
Freelance for redesign of websites
unknown.
Securintec
Consultant (User Experience)
* Analyzed and made the report of the website (usability) to improve its performance.
Consultant (User Experience)
* Analyzed and made the report of the website (usability) to improve its performance.
User Experience, Websites, Usability, Website, Usability & UX, Redesign
2015 - 2015
freelance
Digital Marketing Campaign Developer (Volunteer job)
Liverpool John Moores University.
* Developed and implemented the digital marketing campaign (email marketing, usability of website, social media, banner advertising) with the objective to increase the number of prospective students (also raise brand awareness), attending the LJMU's Undergraduate Open Day in June, and subsequent dates in October and November.
* Better understanding on data analytics and key tools such as Google Analytics.
* Better understanding on data analytics and key tools such as Google Analytics.
Digital Marketing, Social Media, Marketing, Google analytics, Advertising, Email marketing, Usability, Analytics, Website, Developer, Usability & UX, Banner, Google, Campaign, Social
2014 - 2015
job
Web Content Assistant
LILA.
* Developed, managed, updated and edited various content for the new LILA website.
* Re-wrote and improved the content for the new website (SEO content).
* Re-wrote and improved the content for the new website (SEO content).
Seo, Web content, Content, Website, Web
2014 - 2014
job
Press Manager
International Beatleweek.
of the Peruvian band UN DIA EN LA VIDA
* Developed and arranged media contacts and monitored media coverage and interviews.
* Generated media coverage in the UK: Main achievement was that a Peruvian band have played a live performance and given interviews on BBC Radio Merseyside and Bay TV Liverpool.
* Publicised the Peruvian concerts and information about the band. This information appeared in the list of events of the main media (websites of Liverpool Echo, Wirral Globe).
* Updated and responsible for social media activity and promotion (Facebook).
* Handled and coordinated all matters relating to the event with the Press Officer and Office Manager of the Cavern Club.
* Handled coverage (pictures and videos) and merchandising/CDs of the concerts in Liverpool.
* Managed the PR aspects in potential crisis situations.
* Developed and arranged media contacts and monitored media coverage and interviews.
* Generated media coverage in the UK: Main achievement was that a Peruvian band have played a live performance and given interviews on BBC Radio Merseyside and Bay TV Liverpool.
* Publicised the Peruvian concerts and information about the band. This information appeared in the list of events of the main media (websites of Liverpool Echo, Wirral Globe).
* Updated and responsible for social media activity and promotion (Facebook).
* Handled and coordinated all matters relating to the event with the Press Officer and Office Manager of the Cavern Club.
* Handled coverage (pictures and videos) and merchandising/CDs of the concerts in Liverpool.
* Managed the PR aspects in potential crisis situations.
Social Media, Websites, Facebook, Event, Pr, Radio, TV, Office, Manager, Social
2014 - 2014
job
Spanish Customer Service Representative
nVision Global Technology Solutions.
Assisted customers and carriers with questions and issues.
Customer service, Service
2013 - 2013
freelance
Freelance
DHL.
for redesign of websites - Telefonica
Consultant (User Experience)
* Analysed and wrote report on the usability of the website to improve the performance of services (Telefonica's customers, for example DHL, banks).
Consultant (User Experience)
* Analysed and wrote report on the usability of the website to improve the performance of services (Telefonica's customers, for example DHL, banks).
User Experience, Websites, Usability, Website, Usability & UX, Redesign
2013 - 2013
job
Online Publications Delivery Co-ordinator
Shop Direct Group.
Coordinated, monitored and reported on all process stages involved in the delivery all assets for online and offline publications.
Online
2009 - 2012
freelance
Consultant (User Experience), Webmaster, Web Content Manager
Oasys Soft S.L.
* Developed, managed, updated and edited various content on web pages.
* Correction of style and texts.
* Developed CMS manuals and usability reports of websites for customers.
* Developed proposals and research for the development of websites.
* Documents translation from English to Spanish.
* Coordinated work with the marketing, graphic design and systems departments.
* Correction of style and texts.
* Developed CMS manuals and usability reports of websites for customers.
* Developed proposals and research for the development of websites.
* Documents translation from English to Spanish.
* Coordinated work with the marketing, graphic design and systems departments.
Marketing, Design, User Experience, Web content, Websites, CMS, Research, Graphic design, Usability, Content, Webmaster, Usability & UX, Development, Web, Manager
2008 - 2009
job
Webmaster, Web Content Manager, Social Media Manager (General Editor)
Instituto San Ignacio de Loyola.
(ISIL) http://www.isil.pe/
Webmaster, Web Content Manager, Social Media Manager (General Editor)
* Developed, managed, updated and edited content on the website of the Institute San Ignacio de Loyola.
* Launched and developed company's first Facebook page, focused on the needs of current students and to attract potential new students. Continuously monitored all comments and answered users' questions.
* Correction of style and texts in the area of marketing.
* Coordinated with ISIL communications agency the coverage of various events.
* Created coverage (news, photographs) of the events of ISIL.
Webmaster, Web Content Manager, Social Media Manager (General Editor)
* Developed, managed, updated and edited content on the website of the Institute San Ignacio de Loyola.
* Launched and developed company's first Facebook page, focused on the needs of current students and to attract potential new students. Continuously monitored all comments and answered users' questions.
* Correction of style and texts in the area of marketing.
* Coordinated with ISIL communications agency the coverage of various events.
* Created coverage (news, photographs) of the events of ISIL.
Social Media, Marketing, Web content, Facebook, Content, Website, Webmaster, Web, Http, SAN, Manager, Social
2003 - 2008
job
Analyst, Digital Journalist, Web Content Manager and Community Manager
Terra Networks Peru S.A.
* Developed, managed and edited content (news, sports, woman, beauty, entertainment, horoscopes) of the wireless business (paid services that run on mobile: wap y datamovil (SMS). In addition, I supervised the editing of videos (models and movies) for mobile format (paid service).
* Directed and edited various journalistic content (notes, videos and photos) of the Terra website, increasing its audience and ensuring the quality of the notes in writing, spelling and pictures, keeping the editorial line of the website.
* Supervised the content of users and communities of fotolog and blog, increasing its audience. Also implemented a celebrity bloggers space.
* Launched, monitored and developed company's blogs and fotologs on different topics focused on different audiences, increasing the number of users, sponsors and web traffic.
* Implemented and managed advertising and major sponsorships, including travel agencies.
* Negotiation with various companies to secure prizes to increase traffic to the website.
* Coordinated agreements with magazines and institutions providing journalistic content.
* Directed and edited various journalistic content (notes, videos and photos) of the Terra website, increasing its audience and ensuring the quality of the notes in writing, spelling and pictures, keeping the editorial line of the website.
* Supervised the content of users and communities of fotolog and blog, increasing its audience. Also implemented a celebrity bloggers space.
* Launched, monitored and developed company's blogs and fotologs on different topics focused on different audiences, increasing the number of users, sponsors and web traffic.
* Implemented and managed advertising and major sponsorships, including travel agencies.
* Negotiation with various companies to secure prizes to increase traffic to the website.
* Coordinated agreements with magazines and institutions providing journalistic content.
Web content, Advertising, Writing, Journalist, Content, Service, Website, Blog, Blogs, Analyst, Wireless, Community, Web, Manager
1999 - 2002
job
Administrative Assistant and Management Analyst
Telefonica Peru.
* Developed and organized several projects to establish a new planning structure and optimize the functions of various internal business areas.
* Researched, coordinated and implemented educational and health projects in Peru (hospitals, internet in churches, education in the community and internet in public schools).
* I reached an agreement with the Ministery of Education for educational content in the community ashaninka (an Amazonian community).
* Researched, coordinated and implemented educational and health projects in Peru (hospitals, internet in churches, education in the community and internet in public schools).
* I reached an agreement with the Ministery of Education for educational content in the community ashaninka (an Amazonian community).
Management, Content, Analyst, Health, Community, Internet
My education
2014
-
2016
Liverpool John Moores University
MSc, Digital Marketing
MSc, Digital Marketing
1997
-
2002
Pontificia Universidad Catolica del Peru
Bachelors, Science and Communication Arts
Bachelors, Science and Communication Arts
?
-
2015
University of Liverpool
N/a, Digital Marketing
N/a, Digital Marketing
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