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jobs
Business development and targeted outreach
Chris Bell
,
Cambridge, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a sales professional working prominently in 'business to business' sales roles since 2011. I have a strong track record in winning new business (geographically and expanding into new industries) in addition to managing key accounts. I have experience with high volume capital equipment sales as well as high value technical sales, selling to a wide variety of customers. Whatever my specific role, the principles of building relationships, understanding customer needs and having strong commercial awareness have underpinned my career.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
AREA SALES MANAGER (EAST ANGLIA)
MOLSON GROUP.
Currently Molson stands as one of the largest suppliers of Korean and Japanese built excavators in Europe and continues to source a wide range of equipment including dump trucks, dozers, demolition
rigs and wheeled loaders.
AREA SALES MANAGER (EAST ANGLIA)
July 2018 - Present
After the acquisition of The Finlay Group I made the move over to parent company Molson Equipment
Services Ltd where I represent the complete Molson Group range of machinery, which include many of those from my previous roles at The Finlay Group detailed below. I am employed in a dual role between
Molson Equipment Services and Molson Finlay. The Molson Group have historically not been able to become established in East Anglia with construction plant so I am pleased to have secured several key
accounts as well as maintaining existing Finlay Group customers through the brand change.
rigs and wheeled loaders.
AREA SALES MANAGER (EAST ANGLIA)
July 2018 - Present
After the acquisition of The Finlay Group I made the move over to parent company Molson Equipment
Services Ltd where I represent the complete Molson Group range of machinery, which include many of those from my previous roles at The Finlay Group detailed below. I am employed in a dual role between
Molson Equipment Services and Molson Finlay. The Molson Group have historically not been able to become established in East Anglia with construction plant so I am pleased to have secured several key
accounts as well as maintaining existing Finlay Group customers through the brand change.
Sales, Manager
1971 - 2018
job
AREA SALES MANAGER (EAST ANGLIA)
THE FINLAY GROUP.
operated across England and Wales from their
headquarters in Stafford from 1971 until 2018, supplying machines for applications including crushing and screening, recycling, conveying, washing, soil stabilization, contract washing and plant hire. After an
acquisition by Molson Group in Bristol, they now trade as Molson Finlay
FINLAY SOUTHERN LTD: AREA SALES MANAGER (EAST ANGLIA)
headquarters in Stafford from 1971 until 2018, supplying machines for applications including crushing and screening, recycling, conveying, washing, soil stabilization, contract washing and plant hire. After an
acquisition by Molson Group in Bristol, they now trade as Molson Finlay
FINLAY SOUTHERN LTD: AREA SALES MANAGER (EAST ANGLIA)
Sales, Manager
2016 - 2017
job
PRINCIPAL MANAGER (ENGLAND AND WALES)
EPS LTD.
EPS Ltd was formed to take on the newly acquired Waste Systems Ltd dealership (re-branded Proflow) with the aim to expand the company focus into a new industry and customer base. EPS Ltd would
supply the Proflow range as well as the ALLU range for which I was already looking after as product
manager in my previous role. As principal manager in charge of a junior salesman and a field engineer, I
oversaw the day to day activities of EPS Ltd with a strong focus on sales, whilst reporting back to Finlay
Group directors. During my time at EPS Ltd I was responsible for securing several key accounts including
one with a major national recycling business. Crucially, I implanted an 'integrated' sales method,
whereby customers entered into extended hire contracts by way of trial, allowing us to meet customers
needs and prove feasibility with reduced risk whilst significantly increasing profit margin.
Being a predominantly technical sales endeavour within a niche market, spending on more traditional
advertising and marketing, in particular printed ads was conservative with the focus being on industry
research and targeted outreach, followed by face-to-face presentations and detailed case studies with full costings.
Our success relied on the following:
• Carrying out research into the underlying economy that our customers operated in,
subsequently gaining contacts which would later aid us in winning accounts
• Creating strong supporting sales documentation, with example costings, forecasts and mock
renders to present the features and benefits of our system clearly, especially when being
communicated within our customers organisations to influencers with whom we were unable to get in front of.
• Positioning ourselves as advisory partners to our customers rather than product vendors,
offering equipment, technical support and access to important contacts within the industry
we'd gained during our research.
supply the Proflow range as well as the ALLU range for which I was already looking after as product
manager in my previous role. As principal manager in charge of a junior salesman and a field engineer, I
oversaw the day to day activities of EPS Ltd with a strong focus on sales, whilst reporting back to Finlay
Group directors. During my time at EPS Ltd I was responsible for securing several key accounts including
one with a major national recycling business. Crucially, I implanted an 'integrated' sales method,
whereby customers entered into extended hire contracts by way of trial, allowing us to meet customers
needs and prove feasibility with reduced risk whilst significantly increasing profit margin.
Being a predominantly technical sales endeavour within a niche market, spending on more traditional
advertising and marketing, in particular printed ads was conservative with the focus being on industry
research and targeted outreach, followed by face-to-face presentations and detailed case studies with full costings.
Our success relied on the following:
• Carrying out research into the underlying economy that our customers operated in,
subsequently gaining contacts which would later aid us in winning accounts
• Creating strong supporting sales documentation, with example costings, forecasts and mock
renders to present the features and benefits of our system clearly, especially when being
communicated within our customers organisations to influencers with whom we were unable to get in front of.
• Positioning ourselves as advisory partners to our customers rather than product vendors,
offering equipment, technical support and access to important contacts within the industry
we'd gained during our research.
Marketing, Advertising, Research, Contracts, Sales, ADS, Support, Contracts, Manager, Winning
2005 - 2011
job
COMBAT ENGINEER
BRITISH ARMED FORCES.
General engineering role fulfilled alongside basic soldiering. Skills included bridge building, demolitions
and explosives, construction and mine detection. During my time in the armed forces I deployed to Afghanistan and Kenya
CLASS 1 FITTER GENERAL (PLANT FIELD ENGINEER)
After attending the Royal School of Military Engineering in Chatham Kent I achieved Class 2 Fitter
General, being qualified to maintain and work on construction plant.
CLASS 2 FITTER EQUIPMENT (SUPERVISORY FIELD ENGINEER)
After attending the Royal School of Military Engineering in Chatham Kent I achieved Class 1 Fitter
General, which is equivalent to an NVQ Level 3 plant fitter.
SOFTWARE & IT
MS Word
MS Excel
Photoshop
Premiere Pro
Google Adwords
Google Analytics
LINKS
PLANTWORX TRADE SHOW
In 2013 I organised the Finlay
Group attendance at the Plant-
worx construction plant trade
show. This involved:
Initial budgeting, taking into
account projected sales of the new product line
Stand design
Pre-show marketing and promo-
tion
General organising and logistics
VIDEO HERE
PRESS LINK HERE
and explosives, construction and mine detection. During my time in the armed forces I deployed to Afghanistan and Kenya
CLASS 1 FITTER GENERAL (PLANT FIELD ENGINEER)
After attending the Royal School of Military Engineering in Chatham Kent I achieved Class 2 Fitter
General, being qualified to maintain and work on construction plant.
CLASS 2 FITTER EQUIPMENT (SUPERVISORY FIELD ENGINEER)
After attending the Royal School of Military Engineering in Chatham Kent I achieved Class 1 Fitter
General, which is equivalent to an NVQ Level 3 plant fitter.
SOFTWARE & IT
MS Word
MS Excel
Photoshop
Premiere Pro
Google Adwords
Google Analytics
LINKS
PLANTWORX TRADE SHOW
In 2013 I organised the Finlay
Group attendance at the Plant-
worx construction plant trade
show. This involved:
Initial budgeting, taking into
account projected sales of the new product line
Stand design
Pre-show marketing and promo-
tion
General organising and logistics
VIDEO HERE
PRESS LINK HERE
Marketing, Design, Excel, Google analytics, Google adwords, Video, Adwords, Word, Analytics, Sales, Engineering, It, Software, Google, Basic
My education
Open University First
Secondary, English and Art
Secondary, English and Art
n/a
BSc, Data science
BSc, Data science
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