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Marketeer with over 7 years of experience specialised in digital performance
Renata Falsarella
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketeer with more than seven years of experience in planning and activating multi-channel international strategies and campaigns Broad experience across all digital channels (Display, Social Media, SEO, PPC, Email Marketing and Affiliation) and offline (radio, print, TV, OOH) with a specialism in digital performance.
With excellent interpersonal and managerial skills built from years of experience managing teams, clients, suppliers and other professionals pragmatically. I am a quick learner and eager to develop new skills. I am creative, action-oriented, analytical and proactive.
With excellent interpersonal and managerial skills built from years of experience managing teams, clients, suppliers and other professionals pragmatically. I am a quick learner and eager to develop new skills. I am creative, action-oriented, analytical and proactive.
Markets
United Kingdom
Language
English
Fluently
Italian
Fluently
Portuguese
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
project
Account Director - Southern Europe
iPinYou.
UK
• Consulting and developing business with European clients and prospects, helping them to connect their brands with Chinese consumers and tourists by following their businessRenata
Falsarella
Flat 6 - 273, Hoe Street
E17 9PT
London
M: 07958 036 176
renatafalsarella@gmail.com
Linkedin: /renatafalsarella
objectives (focus on Italy). Developing digital media strategies, including planning and buying for clients (luxury, e-commerce)
Achievements:
• Won seven new accounts for iPinYou in the Italian market, which will exceed $1m in revenue
• Reviewed processes and documents such as media plans, reports and proposals per clients' expectations while accomplishing consistency and effectiveness
• Consulting and developing business with European clients and prospects, helping them to connect their brands with Chinese consumers and tourists by following their businessRenata
Falsarella
Flat 6 - 273, Hoe Street
E17 9PT
London
M: 07958 036 176
renatafalsarella@gmail.com
Linkedin: /renatafalsarella
objectives (focus on Italy). Developing digital media strategies, including planning and buying for clients (luxury, e-commerce)
Achievements:
• Won seven new accounts for iPinYou in the Italian market, which will exceed $1m in revenue
• Reviewed processes and documents such as media plans, reports and proposals per clients' expectations while accomplishing consistency and effectiveness
E-commerce, Consulting, Linkedin, Planning, Processes
2018 - 2019
job
Account Director
Four Communications.
UK
• Principal contact between Four end Estee Lauder Companies (Travel Retail / all brands), leading and managing dedicated team and client relationship (including creative team), overseeing strategy, planning execution and reporting of all paid media campaigns with the support of the managing director
• Commercial and budget/revenue responsibilities (media budget exceeding £10m)
Achievements:
• Created new processes across the account, including the creation of naming convention and the onboarding of the Marketing Google Platform across all paid activities for consistency across tracking and measurement.
• Closed six trading deals with key partners to leverage buying power and benefit client.
• Led the first footfall tracking campaign for Tom Ford concept store on T3 Heathrow, registering over 15k visits to the store and a CPV of £1.47
• Launched first travel retail multi-brand e-commerce campaign with cross-domain tracking which achieved an ROI of almost 30%, making the first case between Estee Lauder and partners (duties free) of the economic benefits of joint-efforts
• Principal contact between Four end Estee Lauder Companies (Travel Retail / all brands), leading and managing dedicated team and client relationship (including creative team), overseeing strategy, planning execution and reporting of all paid media campaigns with the support of the managing director
• Commercial and budget/revenue responsibilities (media budget exceeding £10m)
Achievements:
• Created new processes across the account, including the creation of naming convention and the onboarding of the Marketing Google Platform across all paid activities for consistency across tracking and measurement.
• Closed six trading deals with key partners to leverage buying power and benefit client.
• Led the first footfall tracking campaign for Tom Ford concept store on T3 Heathrow, registering over 15k visits to the store and a CPV of £1.47
• Launched first travel retail multi-brand e-commerce campaign with cross-domain tracking which achieved an ROI of almost 30%, making the first case between Estee Lauder and partners (duties free) of the economic benefits of joint-efforts
Marketing, Retail, Budget, E-commerce, ROI, Onboarding, Support, Google, Campaign, Power, LED, Processes, Naming
2018 - 2018
project
Global Media Manager
DAZN.
UK
• Supporting media planning across all channels on new market launch (Italy), measurement and helping on the transition period of in-housing (from global agency to local team in Italy)
Achievements: supported the Head of Media in the Italian launch by reviewing all media plans before launch and measuring effectiveness during launch, the target was overachieved by f 33%
• Supporting media planning across all channels on new market launch (Italy), measurement and helping on the transition period of in-housing (from global agency to local team in Italy)
Achievements: supported the Head of Media in the Italian launch by reviewing all media plans before launch and measuring effectiveness during launch, the target was overachieved by f 33%
Media planning, Planning, Manager
2018 - 2018
job
International Account Manager
ExxonMobil.
UK
• Principal contact between UM, ExxonMobil (France, Italy, BENELUX) and creative agency with the support of the Senior Account Director. Management of international media planning, buying, implementation and execution of campaigns (traditional and digital media) with budgets exceeding $12m)
Achievement: co-led the international search and social efforts by developing an annual calendar and a KPI's and objectives framework to be followed across all regions, guarantying synergy between communications and business goals
• Principal contact between UM, ExxonMobil (France, Italy, BENELUX) and creative agency with the support of the Senior Account Director. Management of international media planning, buying, implementation and execution of campaigns (traditional and digital media) with budgets exceeding $12m)
Achievement: co-led the international search and social efforts by developing an annual calendar and a KPI's and objectives framework to be followed across all regions, guarantying synergy between communications and business goals
Account Manager, Management, Support, Implementation, Media planning, KPI, International, Search, Framework, LED, Manager, Social
2016 - 2018
job
Digital Media Coordinator/ Specialist / Consultant
Dentsu Aegis Network.
Italy
While working for Dentsu I worked in 2 positions:
1- Global Media Consultant at Piaggio's office - (Vespa, Piaggio, Motoguzzi, Aprilia)
• Led all the Piaggio's digital efforts with the guidance of the VP of Marketing. Managing all aspects of international campaigns by receiving briefs from Piaggio's trading and sales team and managing creative, SEO, Analytics and Paid Media agencies to accomplish business goals
• Lead on digital transformation project including global CRM implementation and DMP build
• Management Vespa's e-commerce store performance and paid efforts
Achievements:
• Led the review of Vespa's store e-commerce paid efforts and A/B tests on website, achieving a 35% increase on CR
• Led the first 100% digital campaign of Vespa (Vespa 1,2,3) in which the entire customer journey (online and offline) was analyzed - more than 20% of sales were attributed to digital efforts and more than 10% of cross-sales were attributed to Vespa 1,2,3 campaign, the campaign became a case-study within the company
2- Digital Specialist at iProspect (clients: Furla, Lego, Costa Crociere, Accor, Kiko)
• Paid media, Content & SEO coordinator/account
• Liaising with clients, suppliers, and partners regularly at a local and international level
• Coordinating international digital projects to make sure deadlines and objectives are being met
• Planning budget and media plan according to budget and business objectives across all digital channels
Achievements:
• Led the international coordination of Costa Cruises and Accor accounts, being the main point of contact between Denstu and clients internationally. Created new processes (Gantt charts, Google docs) and implemented project management tools (Bootcamp, Asana) which resulted in better communication, efficiency and client satisfaction
• Co-lead the social strategy for Furla, exceeding client's target by 40%, resulting in winning their global social account
• Co-lead the Christmas campaign for Lego with client, Facebook and creative agency to test how audience segmentation and "personas" content creation impact on performance and branding. The campaign achieved a 48% lower CPM and a 59% lower CPC
While working for Dentsu I worked in 2 positions:
1- Global Media Consultant at Piaggio's office - (Vespa, Piaggio, Motoguzzi, Aprilia)
• Led all the Piaggio's digital efforts with the guidance of the VP of Marketing. Managing all aspects of international campaigns by receiving briefs from Piaggio's trading and sales team and managing creative, SEO, Analytics and Paid Media agencies to accomplish business goals
• Lead on digital transformation project including global CRM implementation and DMP build
• Management Vespa's e-commerce store performance and paid efforts
Achievements:
• Led the review of Vespa's store e-commerce paid efforts and A/B tests on website, achieving a 35% increase on CR
• Led the first 100% digital campaign of Vespa (Vespa 1,2,3) in which the entire customer journey (online and offline) was analyzed - more than 20% of sales were attributed to digital efforts and more than 10% of cross-sales were attributed to Vespa 1,2,3 campaign, the campaign became a case-study within the company
2- Digital Specialist at iProspect (clients: Furla, Lego, Costa Crociere, Accor, Kiko)
• Paid media, Content & SEO coordinator/account
• Liaising with clients, suppliers, and partners regularly at a local and international level
• Coordinating international digital projects to make sure deadlines and objectives are being met
• Planning budget and media plan according to budget and business objectives across all digital channels
Achievements:
• Led the international coordination of Costa Cruises and Accor accounts, being the main point of contact between Denstu and clients internationally. Created new processes (Gantt charts, Google docs) and implemented project management tools (Bootcamp, Asana) which resulted in better communication, efficiency and client satisfaction
• Co-lead the social strategy for Furla, exceeding client's target by 40%, resulting in winning their global social account
• Co-lead the Christmas campaign for Lego with client, Facebook and creative agency to test how audience segmentation and "personas" content creation impact on performance and branding. The campaign achieved a 48% lower CPM and a 59% lower CPC
Website, Social, Processes, Winning, LED, Online, Asana, DMP, Planning, Campaign, Google, International, Office, Coordinator, Transformation, Implementation, Marketing, Sales, Analytics, Content, Test, Management, E-commerce, Budget, Facebook, Digital transformation, CRM, Content creation, Project Management, Branding, Seo
2015 - 2016
job
Project Manager
Antevenio.
Italy
• Reporting to Managing Director, was responsible for managing and reporting budgets, results, costs, and revenue
• Management of a team of 2 and all digital marketing campaigns: DEM, SEO, PPC, Content with a great focus on email marketing
• Responsible for new campaigns and business development
Achievements:
• Create a new market, team, and product from scratch - left the business with increased revenue of more than 200%
• Reporting to Managing Director, was responsible for managing and reporting budgets, results, costs, and revenue
• Management of a team of 2 and all digital marketing campaigns: DEM, SEO, PPC, Content with a great focus on email marketing
• Responsible for new campaigns and business development
Achievements:
• Create a new market, team, and product from scratch - left the business with increased revenue of more than 200%
Digital Marketing, Marketing, Seo, Business development, Email marketing, Project Manager, PPC, Management, Content, Development, Manager
2014 - 2015
job
Digital Marketing Manager
IQPC.
UK
• Responsible for all marketing plans and strategies of two internal projects and sponsored campaigns (clients). Overseeing and executing all channels for PPC, SEO, Social Media, Content Marketing, CRM, CMS with the objective in drive leads and online sale
• Management of external agencies and a team of 2
• Budged and revenue management
Achievements:
• Email strategy with the best OR in the organization (over 20% OR)
• Increased the CR by more than 10% by testing and optimizing website and inscription form
• Increased organic traffic by almost 20% by implementing an SEO strategy
• Responsible for all marketing plans and strategies of two internal projects and sponsored campaigns (clients). Overseeing and executing all channels for PPC, SEO, Social Media, Content Marketing, CRM, CMS with the objective in drive leads and online sale
• Management of external agencies and a team of 2
• Budged and revenue management
Achievements:
• Email strategy with the best OR in the organization (over 20% OR)
• Increased the CR by more than 10% by testing and optimizing website and inscription form
• Increased organic traffic by almost 20% by implementing an SEO strategy
Digital Marketing, Social Media, Content marketing, Marketing, Seo, CRM, CMS, PPC, Management, Content, Website, Testing, Online, Manager, Social
2013 - 2014
job
Digital Marketing Executive
unknown.
UK
• Responsible for all the digital channels: Social media, SEO, PPC, affiliation, website, email marketing, focusing on online sales and leads generations for sales team
• Leading CRM, email automation and paid social projects
• Management of a PR Agency, budgets and targets
• Mentoring and training junior members of the team (2)
Achievements:
• SEO efforts achieved a significant increase on organic traffic, achieving more than 50% of all traffic coming from organic efforts
• First team member to implement re-targeting strategies on Facebook, resulting in a significant increase in leads and sales
• Responsible for all the digital channels: Social media, SEO, PPC, affiliation, website, email marketing, focusing on online sales and leads generations for sales team
• Leading CRM, email automation and paid social projects
• Management of a PR Agency, budgets and targets
• Mentoring and training junior members of the team (2)
Achievements:
• SEO efforts achieved a significant increase on organic traffic, achieving more than 50% of all traffic coming from organic efforts
• First team member to implement re-targeting strategies on Facebook, resulting in a significant increase in leads and sales
PPC, Social, Online, Website, Sales, Management, Pr, Mentoring, Automation, Digital Marketing, Facebook, Training, CRM, Email marketing, Seo, Marketing, Social Media
2012 - 2013
job
Junior Content Development Manager
Ask.com.
London, UK
Freelancer Self-employed
Freelancer Self-employed
Content, Content Development, Development, Manager
My education
2011
-
2015
University of London
BSc, Business and Marketing
BSc, Business and Marketing
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