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Senior
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jobs
An NCTJ-qualified journalist and sub-editor
Hayley Leaver
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Having helped to shape the customer-facing communications of ASOS for more than seven years, alongside working as a lifestyle journalist, writing for magazines as well as newspapers such as the Metro, I am just as confident using content management systems as I am creating a unique tone of voice for a product page or carefully crafting a witty sell.
With more than 10 years of experience editing and writing for magazines and e-commerce, I have also built up an extensive portfolio of work, including reviews, interviews and brand guidelines.
With more than 10 years of experience editing and writing for magazines and e-commerce, I have also built up an extensive portfolio of work, including reviews, interviews and brand guidelines.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2009 - ?
freelance
Freelance Writer and Editor
• Pitch and write fashion, travel, lifestyle and arts interviews for Waterfront Magazine's monthly publication (www.waterfrontmagazines.co.uk), which is targeted at a diverse, high-end audience
• Write in-depth features on well-being, travel and other topical issues for Metro, L'Oréal, Secret Escapes and the Daily Express
• Produce tone of voice guidelines, SEO-rich category content and product descriptions for Missguided and Harrods.
• Write in-depth features on well-being, travel and other topical issues for Metro, L'Oréal, Secret Escapes and the Daily Express
• Produce tone of voice guidelines, SEO-rich category content and product descriptions for Missguided and Harrods.
Seo, Fashion, Content, Web content, Copywriting, Write articles, Newsletters, Journalism
2011 - 2019
job
Senior Sub-Editor. Previously: Copy Creative Lead
ASOS.com.
• The driver and guardian of the ASOS tone of voice and the final approval on all customer-facing copy, ensuring consistency in the audience journey and that every word supported the brand purpose
• Produced the language guidelines for all new franchises, categories, brands, propositions, events and channels, and work across every department and territory to onboard them
• In my previous role as Copy Creative Lead, I created the tone of voice for the product pages to help differentiate ASOS in the market and implemented its roll-out, managing a team of 10 copywriters of varying levels of ability
• Regularly presented and pitched new ideas at director level.
• Produced the language guidelines for all new franchises, categories, brands, propositions, events and channels, and work across every department and territory to onboard them
• In my previous role as Copy Creative Lead, I created the tone of voice for the product pages to help differentiate ASOS in the market and implemented its roll-out, managing a team of 10 copywriters of varying levels of ability
• Regularly presented and pitched new ideas at director level.
Product descriptions, Ecommerce, Copy editing, Proofreading, Internal communication, Editorial content, Brand identity
2010 - 2011
job
Editor
Simonseeks.com.
• I edited the content and provided feedback to journalists for 25 global destinations, as well as amateur community contributors
• Contributed features for monthly travel newsletters and ideas to improve all aspects of the site.
• Contributed features for monthly travel newsletters and ideas to improve all aspects of the site.
Content, Community, Travel, Editorial content, Proofreading, Write articles
2009 - 2010
job
Features Writer
UKFast.Net.
• I was a senior member of the Communications team responsible for writing blogs, press releases, newsletters and articles for industry publications
• Created and uploaded content for the company website and others under the UKFast umbrella
• Regularly interviewed clients for promotional case studies, organised and reported on industry round-table discussions and worked with the Video team to create internal training videos.
• Created and uploaded content for the company website and others under the UKFast umbrella
• Regularly interviewed clients for promotional case studies, organised and reported on industry round-table discussions and worked with the Video team to create internal training videos.
Video, Writing, Training, Content, Website, Blogs, Digital communication, Press and PR, Press releases
2008 - 2009
job
Marketing Officer
10 Network.
• Managed the online content of the network's luxury brands that included Harvey Nichols, Eden Collection and Porsche
• Wrote features for and edited the customer brochures as well as scheduling their publishing dates and deadlines
• Created the monthly regional and national newsletters.
• Wrote features for and edited the customer brochures as well as scheduling their publishing dates and deadlines
• Created the monthly regional and national newsletters.
Marketing, Content, Digital Marketing, Newsletters, Brochures / Flyers
2006 - 2008
job
Deputy Editor
YQ Northwest.
• Created engaging music and sport interviews, plus fashion and beauty trends pages for this monthly lifestyle magazine
• Co-ordinated fashion photo shoots, planned two successful launch parties and represented the magazine on press trips to Abu Dhabi, Italy and Ireland
• Proofread the issue prior to print.
• Co-ordinated fashion photo shoots, planned two successful launch parties and represented the magazine on press trips to Abu Dhabi, Italy and Ireland
• Proofread the issue prior to print.
Print, Fashion, Sport, Music, Editorial content, Proofreading, Write articles, Journalism, Event planning
My education
2014
London College of Media and Journalism
Certificate, Sub-Editing Advanced
Certificate, Sub-Editing Advanced
2005
-
2006
Liverpool Community College
Certification, NCTJ print journalism
Certification, NCTJ print journalism
2002
-
2005
University of Newcastle upon Tyne
Bachelors, English Language and Literature
Bachelors, English Language and Literature
1995
-
2002
Bolton School Girls Division
Secondary, Grades A-C
Secondary, Grades A-C
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