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jobs
Senior Product/Marketing Manager
Stipica Grgić
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
• senior digital product manager with over 15 years of experience in full lifecycle large-scale agile product
development, delivery and management
• proven success in not only meeting end-user's value and business expectations but also in delivery of solid
foundation, upgradable and scalable, long lasting products/features
• led products ranging from web/smartphone-based mobile banking, Internet/online banking (with numerous
features upgrades like end-to-end loan application), corporate public web & CMS, CRM and eCommerce
• inherently empathetic for user experience and strong affection for analytics and data-driven decision making
• great presentation and communication skills and ability to simplify complex problems and explain them to a
non-technical audience
development, delivery and management
• proven success in not only meeting end-user's value and business expectations but also in delivery of solid
foundation, upgradable and scalable, long lasting products/features
• led products ranging from web/smartphone-based mobile banking, Internet/online banking (with numerous
features upgrades like end-to-end loan application), corporate public web & CMS, CRM and eCommerce
• inherently empathetic for user experience and strong affection for analytics and data-driven decision making
• great presentation and communication skills and ability to simplify complex problems and explain them to a
non-technical audience
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Senior Product Manager
Polyclinic Identalia.
Polyclinic Identalia is top 3 dental polyclinic in Croatia and leading Zagreb's clinic specialised in health tourism services.
Senior Product Manager (Contractor) 01/2019 - 07/2019 Zagreb, Croatia / London, UK
• drove product management and owned roadmap for custom-built internal CRM with agile CI/CD product
pipeline and weekly minor and monthly major releases
• drove testing and defined UAT criteria, made as needed, lo-fi fidelity wireframes/prototypes
• wrote specifications and led development for web leads management module and campaign analytics which
improved leads closing by 15% and reduced campaign marketing budget by 20% (due to much improved data insights of impact of various marketing channels and A/B testing on different levels of sales funnel)
• envisioned and led new version of reporting and analytics module with over 200% more data points and much improved and faster insights
Alago
Alago is high-end tools importer and retailer in Croatia and general local distributor of renowened German brand Festool.
Senior Product Manager (Contractor) 01/2019 - 07/2019 Zagreb, Croatia / London, UK
• drove product management and owned roadmap for custom-built internal CRM with agile CI/CD product
pipeline and weekly minor and monthly major releases
• drove testing and defined UAT criteria, made as needed, lo-fi fidelity wireframes/prototypes
• wrote specifications and led development for web leads management module and campaign analytics which
improved leads closing by 15% and reduced campaign marketing budget by 20% (due to much improved data insights of impact of various marketing channels and A/B testing on different levels of sales funnel)
• envisioned and led new version of reporting and analytics module with over 200% more data points and much improved and faster insights
Alago
Alago is high-end tools importer and retailer in Croatia and general local distributor of renowened German brand Festool.
Analytics, LED, Manager, Campaign, Web, Health, Development, Testing, Sales, Marketing, Management, Wireframes, Product Manager, Agile, Budget, Product Management, CRM
2018 - 2018
freelance
Senior Product / eCommerce Manager
GPN DATA.
Croatia
• designed and led development of new website / eCommerce channel (based on WordPress / WooCommerce platform)
• led and designed products data migration mechanism
• implemented all marketing & sales processes for attribution of 1/3 of their total sales in short periods of time
GPN DATA
• designed and led development of new website / eCommerce channel (based on WordPress / WooCommerce platform)
• led and designed products data migration mechanism
• implemented all marketing & sales processes for attribution of 1/3 of their total sales in short periods of time
GPN DATA
Wordpress, Marketing, Ecommerce, WooCommerce, Sales, Website, Development, Processes, Manager, LED
2017 - 2018
job
Senior Product & Marketing Manager
GPN DATA d.o.o.
09/2017 - 08/2018 Zagreb, Croatia / Warsaw, Poland
• led design and product management of new version of eVoucher payments platform and managed to increase buying conversion rate, mostly with UX improvement, by 19%
• led product discovery including product definition, user personas/journeys, hi-fi & lo-fi wireframes/mock-ups
and clickable prototypes
• led tender for e-commerce mobile app including writing app requirements specification, meeting suppliers
and made thorough analysis of final RFQs
• developed and led all marketing research, market strategy & sales processes, for local market, with strong
emphasis on B2B leads generation and sales efficiency (thru CRM integration) that proved to be successful and later served as role model for other country subsidiaries
Sberbank
• led design and product management of new version of eVoucher payments platform and managed to increase buying conversion rate, mostly with UX improvement, by 19%
• led product discovery including product definition, user personas/journeys, hi-fi & lo-fi wireframes/mock-ups
and clickable prototypes
• led tender for e-commerce mobile app including writing app requirements specification, meeting suppliers
and made thorough analysis of final RFQs
• developed and led all marketing research, market strategy & sales processes, for local market, with strong
emphasis on B2B leads generation and sales efficiency (thru CRM integration) that proved to be successful and later served as role model for other country subsidiaries
Sberbank
E-commerce, LED, Manager, Processes, App, Sales, Integration, Management, Wireframes, Marketing, B2B, Research, Product Management, CRM, UX, Writing, Design
2015 - 2017
job
Website Product Manager & Chief Digital Sales/Marketing Manager, Digital Channels
Sberbank d.d. is Croatian subsidiary.
of largest Russian commercial bank with over 325.000 employees worldwide.
Website Product Manager & Chief Digital Sales/Marketing Manager, Digital Channels 12/2015 - 08/2017
Zagreb, Croatia
• led project and product management of new sales-oriented public website within very challenging time
frame (6 months) which included migration to completely new web CMS platform, SEO-friendly URL/HTML
structure and defined internal processes of content ownership and change management procedures
• created new digital sales strategy, owned budget plan and established very extensive weekly
campaign/sales reporting (enabling in-time moves to reach monthly/quarterly sales targets)
• was personally accountable for setting up proper measurement/analytics (thru hands-on management of Analytics, Tag Manager, AdWords, Ads Manager and Hotjar), A/B testings, in order to drive sales growth
exclusively on evidence-based thorough analysis
• envisioned and wrote specification CRM web leads management module for even greater sales efficiency
that further increased lead-to-sales conversion rate from 6% to >10%
• directed B2C digital marketing plan and led complete digital sales funnel management and with data-driven
decision making increased digital sales share (in Bank's overall) from <1% to more than 8% thru public web
channel (equivalent of >800% increase and tenths of millions of Euros of new volume loans)
Raiffeisenbank
Raiffeisenbank Austria d.d. is high street top 5 Croatian bank and part of leading Central European market banking group.
Website Product Manager & Chief Digital Sales/Marketing Manager, Digital Channels 12/2015 - 08/2017
Zagreb, Croatia
• led project and product management of new sales-oriented public website within very challenging time
frame (6 months) which included migration to completely new web CMS platform, SEO-friendly URL/HTML
structure and defined internal processes of content ownership and change management procedures
• created new digital sales strategy, owned budget plan and established very extensive weekly
campaign/sales reporting (enabling in-time moves to reach monthly/quarterly sales targets)
• was personally accountable for setting up proper measurement/analytics (thru hands-on management of Analytics, Tag Manager, AdWords, Ads Manager and Hotjar), A/B testings, in order to drive sales growth
exclusively on evidence-based thorough analysis
• envisioned and wrote specification CRM web leads management module for even greater sales efficiency
that further increased lead-to-sales conversion rate from 6% to >10%
• directed B2C digital marketing plan and led complete digital sales funnel management and with data-driven
decision making increased digital sales share (in Bank's overall) from <1% to more than 8% thru public web
channel (equivalent of >800% increase and tenths of millions of Euros of new volume loans)
Raiffeisenbank
Raiffeisenbank Austria d.d. is high street top 5 Croatian bank and part of leading Central European market banking group.
Content, LED, Manager, UP, Processes, Hotjar, Campaign, Web, Russian, Growth, ADS, Banking, Website, Sales, Analytics, Digital Marketing, Management, Product Manager, B2C, Budget, Adwords, CMS, Product Management, CRM, HTML/CSS/Javascript, Change management, Seo, Html, Marketing
2014 - 2015
job
Head of Digital Services Development, CRM and Digital Channels Division
unknown.
Croatia
• developed bank-level 3-year digital strategy (focusing on major feature upgrades, increase of MAU, digital sales share) for all direct (effectively SaaS) channels: Internet banking, mobile banking and public web
• as Channel owner was in charge for P&L (>0,5 Mil € yearly), employment of end-to-end digital services, all
cost/benefit analysis, necessary business process designs, UAT sign-offs, maintained all business
catalogue of new functions and business requirements and all internal and external SLAs
• established agile (SCRUM) software development practices, introduced rapid prototyping and UX prototype
wireframes (resulting in decreased, in half, time-to-market periods and with better quality of final product),
conducted usability testing for data-driven change decision management
• increased number of monthly active users (around 20% yearly) for both Internet and mobile banking by
quantitative analysis of customer behaviour trends/needs and introduction of competitive tariffs
• ideated and led "FlexiLINK" current account (CA) package smartphone giveaway new customers acquisition
campaign resulting in increase of total customer base of 4% in just two months (in comparison to 4% for the whole previous year)
• initiated and led full end-to-end functionality of loan and credit card application in Internet banking (first in Raiffeisen International 16 country subsidiary banks) resulting in virtually instantly disbursed loan on
customer's current account and contributing to 16% in overall loan sales volume - in just first month
• developed bank-level 3-year digital strategy (focusing on major feature upgrades, increase of MAU, digital sales share) for all direct (effectively SaaS) channels: Internet banking, mobile banking and public web
• as Channel owner was in charge for P&L (>0,5 Mil € yearly), employment of end-to-end digital services, all
cost/benefit analysis, necessary business process designs, UAT sign-offs, maintained all business
catalogue of new functions and business requirements and all internal and external SLAs
• established agile (SCRUM) software development practices, introduced rapid prototyping and UX prototype
wireframes (resulting in decreased, in half, time-to-market periods and with better quality of final product),
conducted usability testing for data-driven change decision management
• increased number of monthly active users (around 20% yearly) for both Internet and mobile banking by
quantitative analysis of customer behaviour trends/needs and introduction of competitive tariffs
• ideated and led "FlexiLINK" current account (CA) package smartphone giveaway new customers acquisition
campaign resulting in increase of total customer base of 4% in just two months (in comparison to 4% for the whole previous year)
• initiated and led full end-to-end functionality of loan and credit card application in Internet banking (first in Raiffeisen International 16 country subsidiary banks) resulting in virtually instantly disbursed loan on
customer's current account and contributing to 16% in overall loan sales volume - in just first month
Sales, LED, Campaign, Internet, Feature, Web, International, Software, Development, Testing, Usability & UX, Banking, Digital Strategy, Rapid Prototyping, Management, Wireframes, Saas, Usability, Agile, Software development, CRM, Prototyping, UX, Scrum
2012 - 2014
job
Chief Direct Services Development Manager
Retail Banking Division.
Croatia
• steered all business requirements of major new Internet banking version "RBA iDIREKT" (first in >10 years
with budget >2 Mil €) and led go-to-market strategy to >150.000 users
• developed digital business/product road map and extensive business requirements catalogue with product
specifications
• owned budget and led business ownership of all private individuals segment digital products and managed/monitored all changes and ongoing development
• steered all business requirements of major new Internet banking version "RBA iDIREKT" (first in >10 years
with budget >2 Mil €) and led go-to-market strategy to >150.000 users
• developed digital business/product road map and extensive business requirements catalogue with product
specifications
• owned budget and led business ownership of all private individuals segment digital products and managed/monitored all changes and ongoing development
Budget, Banking, Development, Internet, Manager, Go, LED
2011 - 2012
job
Chief Mobile Banking Product Manager
IT Division.
Croatia
• led strong cooperation and relationship with multiple third-party vendors and internal business and as
product & project manager developed native smartphone integrated mobile banking solution "RBA na dlanu" which became new role model banking app on local market
• led strong cooperation and relationship with multiple third-party vendors and internal business and as
product & project manager developed native smartphone integrated mobile banking solution "RBA na dlanu" which became new role model banking app on local market
Project Manager, Product Manager, Banking, App, Native, Manager, LED
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