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Freelance Senior Marketing Consultant specialising in SMEs
Joanne Somerville
,
Newbury, United Kingdom
Experience
Other titles
Skills
I'm offering
I have previously been responsible for the European Marketing team at global IT manufacturer, Allied Telesis where I was Marketing Director. I also worked as European Events Manager and European Channel Marketing Specialist for Symantec, a global software company. I have worked as a Freelance Marketing Consultant for a number of businesses and also as Managing Partner of Design Eclectic, a design and marketing agency based near Newbury, Berkshire providing a range of graphic design, website design and marketing services.
Currently, alongside my role within Design Eclectic I work as a freelance marketing consultant specialising in SMEs. I do this because marketing is my passion so being able to get really stuck in at a business and to make a difference by delivering real, tangible results is what drives me. For various reasons those opportunities aren't always possible through Design Eclectic but I am in the incredibly fortunate position nowadays to be able to do both thanks to the great team I have built there. I only ever accept one freelance marketing consultant contract at a time to ensure I can devote the necessary time and attention to that client and also to my Design Eclectic responsibilities. I typically work 2 days a week for a freelance marketing contract but I'm able to work more than that if required and I'm also able to be very flexible to accomodate specific requirements such as events.
My key strength is with SMEs who don't have an internal marketing resource, working alongside the senior management team until they are ready to employ a dedicated in-house resource. I normally conduct a full marketing audit with accompanying recommendations from which I then produce a marketing plan. Once that's agreed and budget is approved I'll literally roll up my sleeves and make it happen, requiring minimal supervision and removing the stress and burden for you so you can concentrate on running your business. I provide regular reports on activity/results and I'm happy to work on site and remotely.
Here's what some of my clients had to say:
"Joanne has proved to be a hugely supportive and guiding light as she turbo-charged our somewhat rudimentary efforts to help us create a multi-channel, dynamic marketing vehicle that has delivered a vision to the technology industry. "
"Joanne and her team navigated the technicalities and complexities of our specialized area of business with enthusiasm and professionalism."
"Joanne is always coming up with fresh and innovative ideas that keeps our company brand at the forefront of our key marketplaces."
"Joanne is a pleasure to deal with. She is professional, knowledgeable and creative."
"Joanne was a pleasure to work with. I found her knowledgable, personable and very helpful."
"Joanne came in like a breath of fresh air with masses of enthusiasm and ideas plus total commitment! The attention to detail, imagination, passion and dedication that Joanne and the Design Eclectic team bring is second to none and we particularly value the on-going and proactive marketing role that Joanne personally fulfils for our business."
"She provided some very insightful, imaginative and thought provoking marketing collateral and campaigns. Joanne is passionate and dedicated and great fun to work with. She delivered against extremely tight deadlines and I would not hesitate to recommend Joanne and the Design Eclectic team to anyone."
Currently, alongside my role within Design Eclectic I work as a freelance marketing consultant specialising in SMEs. I do this because marketing is my passion so being able to get really stuck in at a business and to make a difference by delivering real, tangible results is what drives me. For various reasons those opportunities aren't always possible through Design Eclectic but I am in the incredibly fortunate position nowadays to be able to do both thanks to the great team I have built there. I only ever accept one freelance marketing consultant contract at a time to ensure I can devote the necessary time and attention to that client and also to my Design Eclectic responsibilities. I typically work 2 days a week for a freelance marketing contract but I'm able to work more than that if required and I'm also able to be very flexible to accomodate specific requirements such as events.
My key strength is with SMEs who don't have an internal marketing resource, working alongside the senior management team until they are ready to employ a dedicated in-house resource. I normally conduct a full marketing audit with accompanying recommendations from which I then produce a marketing plan. Once that's agreed and budget is approved I'll literally roll up my sleeves and make it happen, requiring minimal supervision and removing the stress and burden for you so you can concentrate on running your business. I provide regular reports on activity/results and I'm happy to work on site and remotely.
Here's what some of my clients had to say:
"Joanne has proved to be a hugely supportive and guiding light as she turbo-charged our somewhat rudimentary efforts to help us create a multi-channel, dynamic marketing vehicle that has delivered a vision to the technology industry. "
"Joanne and her team navigated the technicalities and complexities of our specialized area of business with enthusiasm and professionalism."
"Joanne is always coming up with fresh and innovative ideas that keeps our company brand at the forefront of our key marketplaces."
"Joanne is a pleasure to deal with. She is professional, knowledgeable and creative."
"Joanne was a pleasure to work with. I found her knowledgable, personable and very helpful."
"Joanne came in like a breath of fresh air with masses of enthusiasm and ideas plus total commitment! The attention to detail, imagination, passion and dedication that Joanne and the Design Eclectic team bring is second to none and we particularly value the on-going and proactive marketing role that Joanne personally fulfils for our business."
"She provided some very insightful, imaginative and thought provoking marketing collateral and campaigns. Joanne is passionate and dedicated and great fun to work with. She delivered against extremely tight deadlines and I would not hesitate to recommend Joanne and the Design Eclectic team to anyone."
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Available
My experience
2001 - ?
freelance
Managing Partner
Design Eclectic.
I set up Design Eclectic to enable professional delivery of the full range of creative services I was being asked to provide in my freelance consultancy roles. I formed a now long-established team of experienced, creative professionals to do this and we work on a per project, contract or retainer basis as decided by the client.
I also personally work direclty as an outsourced marketing consultant for clients providing strategic marketing reviews, marketing planning and delivery of marketing communications services often until they are ready to employ a dedicated in-house resource.
Key Achievements
* 20 years of successful business with happy, satisfied clients
* Securing clients which have included Saint-Gobain Weber, Vanson Bourne, Smile Smart Technology, on365, Vectorworks UK, Quocirca, Skilcom, Intracloud, Marshal Stone, Sentinel Computer Systems, Precision Installations, Eggbox Imaging, The Nav People, Dawnus Construction, Ufton Court Educational Trust, Vodafone, Sara Lee Household & Bodycare, Haygate Engineering Company, Woodwise Kitchens, MJ Wright Decorating and Life Story Charitable Trust to name just a few!
Responsibilities
* Principal point of contact for key client accounts.
* Management of the creative team for key account projects including;
* Corporate identity & branding
* Graphic design including brochures, reports, leaflets, datasheets, manuals & infographics
* Websites including audits, site refreshes, design & build of new sites, on-going content management and SEO strategy
* Advertising campaigns
* Client events including trade shows and seminars
* Direct marketing campaigns including email and direct mail
* Creative and technical copywriting
* Social Media management
* Video production
* Supervision of freelance project managers
* Marketing and new business generation for Design Eclectic.
* Freelance marketing consultant or outsourced marketing resource for specific clients
I also personally work direclty as an outsourced marketing consultant for clients providing strategic marketing reviews, marketing planning and delivery of marketing communications services often until they are ready to employ a dedicated in-house resource.
Key Achievements
* 20 years of successful business with happy, satisfied clients
* Securing clients which have included Saint-Gobain Weber, Vanson Bourne, Smile Smart Technology, on365, Vectorworks UK, Quocirca, Skilcom, Intracloud, Marshal Stone, Sentinel Computer Systems, Precision Installations, Eggbox Imaging, The Nav People, Dawnus Construction, Ufton Court Educational Trust, Vodafone, Sara Lee Household & Bodycare, Haygate Engineering Company, Woodwise Kitchens, MJ Wright Decorating and Life Story Charitable Trust to name just a few!
Responsibilities
* Principal point of contact for key client accounts.
* Management of the creative team for key account projects including;
* Corporate identity & branding
* Graphic design including brochures, reports, leaflets, datasheets, manuals & infographics
* Websites including audits, site refreshes, design & build of new sites, on-going content management and SEO strategy
* Advertising campaigns
* Client events including trade shows and seminars
* Direct marketing campaigns including email and direct mail
* Creative and technical copywriting
* Social Media management
* Video production
* Supervision of freelance project managers
* Marketing and new business generation for Design Eclectic.
* Freelance marketing consultant or outsourced marketing resource for specific clients
Marketing, Management, Content marketing, Project Management, Strategic Marketing, Planning, Content Management, Production, Supervision, Direct marketing, Corporate identity, Content, Social media management, Graphic design, Websites, Advertising, Video, Branding, Seo, Design, Digital Marketing, Communication, Social Media, Digital communication, Copywriting, Business development, B2B Marketing, B2c marketing, Business strategy, Strategy and business development, Business Controlling, Business Management, MArketing Strategy, Marketing Campaigns, Marketing project management, Marketing communication, Marketing management, Email marketing, Marketing B2B, Marketing Planning
2001 - 2002
freelance
Freelance Marketing Consultant
Blazepoint Group, Allied Telesis.
Key Achievements
* Production and implementation of fully integrated marketing communications plan for Blazepoint in line with budgetary guidelines provided.
* Introduction of clear corporate branding and consistent implementation thereafter.
* Launch of new website for Blazepoint
* Development of tradeshow strategy for Blazepoint which significantly improved both the quality and quantity of leads
Responsibilities
* Head of Marketing for Blazepoint Group (2 days a week) with full responsibility for all marketing activities including web, exhibitions, advertising, direct mail and PR.
* Event Management Consultant for Allied Telesis
* Production and implementation of fully integrated marketing communications plan for Blazepoint in line with budgetary guidelines provided.
* Introduction of clear corporate branding and consistent implementation thereafter.
* Launch of new website for Blazepoint
* Development of tradeshow strategy for Blazepoint which significantly improved both the quality and quantity of leads
Responsibilities
* Head of Marketing for Blazepoint Group (2 days a week) with full responsibility for all marketing activities including web, exhibitions, advertising, direct mail and PR.
* Event Management Consultant for Allied Telesis
Marketing, Advertising, Event, Pr, Management, Website, Implementation, Development, Management Consultant, Web, Production, Project Management, Event management, Event planner, Event coordination, Event planning, Corporate events, Corporate identity, Corporate communication, Web development, Websites, Powerpoint, Branding, Brand identity, Brochures / Flyers, Newsletters, Print, Email marketing, Digital Marketing, Content marketing, MArketing Strategy, B2B Marketing, Marketing Campaigns, Graphic design, Content creation, Creative Strategy, Creative direction, Creative advice, Creative consultant, Marketing communication, Strategic Planning, Marketing Planning, Marketing project management, Project coordination, Concept Development, Visual identity, Web design, Digital design
1995 - 2001
job
European Marketing Director
Allied Telesis.
Key Achievements
* Set up European team (14) responsible for all marcom requirements in Europe and responsible for the website, intranet, product catalogue and datasheets on a global basis.
* Successful management of transition to new corporate image
* Launch of pan-Euro website and intranet site in 4 languages which was which was then extended to global usage
* Introduction of a pan-Euro, quarterly product catalogue in 7 languages
* Gaining the confidence of key partners to participate in joint initiatives
* Launch of reseller loyalty scheme rated as best in networking sector
* Complete overhaul of the company’s tradeshow philosophy, culture and image
* Consistently managing the budget within forecasted planned expenditure
Responsibilities
* European marcom plan, both corporate and specific product launch plans
* Creation and management of budget in line with forecasted revenues
* Management of all European marcom activities including;
* Advertising including both creative work and media schedules
* Website and intranet (Global)
* Collateral, printed and electronic (Global)
* Tradeshow attendance throughout Europe (approx 12 major shows)
* Seminars, training and partner promotion days
* Annual Pan-European Press and Business Partner Conference
* Direct marketing campaigns
* Channel Marketing
* Creative and technical copywriting
* Set up European team (14) responsible for all marcom requirements in Europe and responsible for the website, intranet, product catalogue and datasheets on a global basis.
* Successful management of transition to new corporate image
* Launch of pan-Euro website and intranet site in 4 languages which was which was then extended to global usage
* Introduction of a pan-Euro, quarterly product catalogue in 7 languages
* Gaining the confidence of key partners to participate in joint initiatives
* Launch of reseller loyalty scheme rated as best in networking sector
* Complete overhaul of the company’s tradeshow philosophy, culture and image
* Consistently managing the budget within forecasted planned expenditure
Responsibilities
* European marcom plan, both corporate and specific product launch plans
* Creation and management of budget in line with forecasted revenues
* Management of all European marcom activities including;
* Advertising including both creative work and media schedules
* Website and intranet (Global)
* Collateral, printed and electronic (Global)
* Tradeshow attendance throughout Europe (approx 12 major shows)
* Seminars, training and partner promotion days
* Annual Pan-European Press and Business Partner Conference
* Direct marketing campaigns
* Channel Marketing
* Creative and technical copywriting
Corporate webdesign, E-mail marketing, Advertising, Creative direction, Direct marketing, Board of Directors, Corporate identity, Corporate events, Corporate communication, Marketing communication, Graphic design, Department Director, Catalogs, Event management, Copywriting, Budgets, Personnel management, Marketing Planning, Marketing Campaigns, Integrated multi-channel campaigns, B2B Marketing, Management, Communication, Project Management, Brand identity, Branding, Websites, Marketing management, MArketing Strategy, Content marketing, Online marketing, Digital Marketing, Marketing
1993 - 1995
job
Northern European Events Manager/Channel Marketing & Events Executive
Symantec.
Key Achievements
• Successful introduction of the regular use of trade shows within the marketing mix
• Successful launch and implementation of pan-European channel incentive scheme
• Winner of best stand at Ingram Micro Roadshow for 2 successive years
• Increased joint initiatives with key partners
• Stand design that was replicated in both Southern and Central Europe as well as the US
Responsibilities
• Management of trade show attendance including selection of shows, design of stands and co-ordination of integrated marketing communications plans for each event
• Management of all seminars, roadshows, training days and corporate hospitality
• Production of all Northern European collateral (printed and electronic)
• Channel Marketing including management of joint campaigns such as mailers, advertising, seminars and organisation of incentive schemes
• Successful introduction of the regular use of trade shows within the marketing mix
• Successful launch and implementation of pan-European channel incentive scheme
• Winner of best stand at Ingram Micro Roadshow for 2 successive years
• Increased joint initiatives with key partners
• Stand design that was replicated in both Southern and Central Europe as well as the US
Responsibilities
• Management of trade show attendance including selection of shows, design of stands and co-ordination of integrated marketing communications plans for each event
• Management of all seminars, roadshows, training days and corporate hospitality
• Production of all Northern European collateral (printed and electronic)
• Channel Marketing including management of joint campaigns such as mailers, advertising, seminars and organisation of incentive schemes
Event, Event management, Event planner, Event planning, Event organizer, Corporate events, Event project management, Design, Advertising, Management, Implementation, Organization, Manager, Project Management, Marketing, Campaign development, Integrated multi-channel campaigns, Campaigns, Marketing Campaigns
1992 - 1993
job
Marketing Manager
IBS.
Key Achievements
• Introduction and complete production of product catalogue for the product sales divisions which resulted in a 27% increase in sales
• Direct mail campaigns with response rates consistently above 10%
• Successful series of regular seminars and reseller training days
Responsibilities
• Annual marketing plan and marketing budget
• Design, copywriting and production of collateral and promotional materials through a combination of in-house (myself and an artworker) and agency resource
• Writing and placement of press releases and case studies
• Organisation of tradeshow attendance, seminars & reseller training courses
• Channel Marketing
• Direct Mail Campaigns including database management and purchase of mailing lists
• Manufacturer Liaison
• Introduction and complete production of product catalogue for the product sales divisions which resulted in a 27% increase in sales
• Direct mail campaigns with response rates consistently above 10%
• Successful series of regular seminars and reseller training days
Responsibilities
• Annual marketing plan and marketing budget
• Design, copywriting and production of collateral and promotional materials through a combination of in-house (myself and an artworker) and agency resource
• Writing and placement of press releases and case studies
• Organisation of tradeshow attendance, seminars & reseller training courses
• Channel Marketing
• Direct Mail Campaigns including database management and purchase of mailing lists
• Manufacturer Liaison
Marketing, Management, Manager, Design, Writing, Training, Budget, Database, Sales, Organization, Production, Project Management, Project coordination, Communication, B2B Marketing, Branding, Graphic design, Visual identity, Concept Development, Brochures / Flyers, Catalogue design, Catalog Production, Copywriting, Press and PR, Press releases, Marketing Planning, Marketing Campaigns, Creative direction, Direct marketing, Event management, Corporate events
1991 - 1992
job
Marketing Co-ordinator
Compass Computer Group.
Responsibilities
• Co-ordination of marketing communications activities including specifically design, copywriting and production of all collateral and advertising
• Creative agencies management including budgets and scheduling
• Direct marketing campaigns including supervision of company database and purchase of mailing lists
• Writing/placing of press releases and articles for company newsletters
Key Achievements
• Implementation of new logo and consistent corporate look and feel across six divisions.
• Introduction of quarterly company newsletter with an average response rate of 23%.
• Co-ordination of marketing communications activities including specifically design, copywriting and production of all collateral and advertising
• Creative agencies management including budgets and scheduling
• Direct marketing campaigns including supervision of company database and purchase of mailing lists
• Writing/placing of press releases and articles for company newsletters
Key Achievements
• Implementation of new logo and consistent corporate look and feel across six divisions.
• Introduction of quarterly company newsletter with an average response rate of 23%.
Marketing, Design, Copywriting, Advertising, Writing, Database, Logo, Direct marketing, Implementation, Production, Brochures / Flyers, Logo Design, Marketing Campaigns, Project Management, Management, Project coordination, B2B Marketing, Brand Building, Brand identity
My education
1987
-
1990
Goldsmiths College University of London
BA Joint Honours, English & History
BA Joint Honours, English & History
1985
-
1987
Kennet School
A'levels, English, History, French
A'levels, English, History, French
1983
-
1985
Poynton County High School
N/a, N/a
N/a, N/a
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