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* Polly W * Bespoke eCommerce Business Support *
Polly Whittaker
,
Great Witley, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Marketing Specialist with a demonstrated history of working in the internet industry. Providing top quality e-commerce business support. Skilled in Web Design, Direct Marketing, and Email Marketing. Strong marketing professional with a Bachelor of Arts (BA) focused in Business Management from University of Wales, Swansea.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2014 - ?
freelance
Self Employed
Self Employed.
Providing Marketing and Events Solutions for SME's and Individuals including Website Design.
Client Sectors include Luxury Marquees, Exhibition Structures, Countryside Shows, Bespoke Gin, Interior Design, Weddings, and Innovative Healthcare Technology.
• Managing and providing content for existing websites (variety of platforms)
• Liaising with agencies and key stakeholders on behalf of clients.
• Working as part of a team to deliver successful events to the highest standards.
• Providing excellent Customer Service, ensuring Clients receive the best possible service.
• Running Trade Stands for clients at a range of events including BBC Good Food.
• Developing and maintaining E-Commerce solutions and adding inventory as required.
• Implementing focused email marketing strategies to improve client customer retention rate.
• Use of Google Analytics to review and plan marketing activity in accordance with KPI's.
• Designing marketing literature and writing website copy for a variety of audiences.
• Communicating briefs and ideas accurately, discussing, suggesting and implementing alternatives where necessary.
• Using Social Media (Facebook, Twitter, Snapchat, Pinterest, Instagram) to drive traffic and motivate audiences.
Client Sectors include Luxury Marquees, Exhibition Structures, Countryside Shows, Bespoke Gin, Interior Design, Weddings, and Innovative Healthcare Technology.
• Managing and providing content for existing websites (variety of platforms)
• Liaising with agencies and key stakeholders on behalf of clients.
• Working as part of a team to deliver successful events to the highest standards.
• Providing excellent Customer Service, ensuring Clients receive the best possible service.
• Running Trade Stands for clients at a range of events including BBC Good Food.
• Developing and maintaining E-Commerce solutions and adding inventory as required.
• Implementing focused email marketing strategies to improve client customer retention rate.
• Use of Google Analytics to review and plan marketing activity in accordance with KPI's.
• Designing marketing literature and writing website copy for a variety of audiences.
• Communicating briefs and ideas accurately, discussing, suggesting and implementing alternatives where necessary.
• Using Social Media (Facebook, Twitter, Snapchat, Pinterest, Instagram) to drive traffic and motivate audiences.
Content, Social, Google, Interior, Pinterest, Retention, KPI, Snapchat, Twitter, Technology, Website, Service, Analytics, Social Media, Customer service, Website copy, E-commerce, Facebook, Instagram, Websites, Email marketing, Writing, Google analytics, Design, Marketing
2016 - 2016
freelance
General Secretary
Hanbury Countryside Show.
of Hanbury Countryside Show (Short term contract)
Responsible for:
• Liaising with Contractors, Visitors, Press and Photographers.
• Management and execution of Social Media campaigns to increase ticket sales and generate awareness, reporting back to directors to discuss effectiveness of said campaigns.
• Writing engaging copy for Press Releases and editorial, ensuring deadlines are met.
• Co-Ordinating Promotional Trade stand at other events to increase awareness of the show.
• Giving and organising radio interviews on the day of the Show.
• Problem Solving in an efficient, friendly manner.
• Reporting to Directors.
Responsible for:
• Liaising with Contractors, Visitors, Press and Photographers.
• Management and execution of Social Media campaigns to increase ticket sales and generate awareness, reporting back to directors to discuss effectiveness of said campaigns.
• Writing engaging copy for Press Releases and editorial, ensuring deadlines are met.
• Co-Ordinating Promotional Trade stand at other events to increase awareness of the show.
• Giving and organising radio interviews on the day of the Show.
• Problem Solving in an efficient, friendly manner.
• Reporting to Directors.
Social Media, Writing, Management, Sales, Radio, Social
2014 - 2015
job
Marketing Manager
Showplace Ltd.
Stratford-on-Avon (Part-Time Contract, alongside Freelance work.)
My key responsibilities in this role were to:
• Improve the performance of the company website in terms of generating traffic and search engine rankings, improving the quality of leads available to the sales team. This was achieved with great success, the team won several contracts including one with a significant new client in Beirut as direct result.
• Implement and review the marketing strategy.
• Assist the sales team and optimise their performance, this included identifying and warming leads, using creative initiatives to arrange appointments.
• Represent the company at various networking events.
• Provide monthly reports at Director meetings.
2/2014-5/2014 - Travelling through Peru, Bolivia, Chile and Argentina.
My key responsibilities in this role were to:
• Improve the performance of the company website in terms of generating traffic and search engine rankings, improving the quality of leads available to the sales team. This was achieved with great success, the team won several contracts including one with a significant new client in Beirut as direct result.
• Implement and review the marketing strategy.
• Assist the sales team and optimise their performance, this included identifying and warming leads, using creative initiatives to arrange appointments.
• Represent the company at various networking events.
• Provide monthly reports at Director meetings.
2/2014-5/2014 - Travelling through Peru, Bolivia, Chile and Argentina.
Marketing, MArketing Strategy, Networking, Contracts, Sales, Website, Search, Contracts, Manager
2012 - 2014
job
Marketing Executive
Treehouse Sporting Colours Ltd.
The core responsibilities of this position included:
• Managing the original retail website, ensuring images and copy stay up to date.
• Selling end of line products on eBay.
• Co-ordinating trade-stands and sales activity at events and trade fairs (both B2B and B2C).
• Overseeing marketing activities, creating digital and print advertising material and identifying new business opportunities through multiple channels of media.
• Assisting in the design of a new E-Commerce website, liaising between management and Website Designers to create a website that was effective in communicating a brand as well as being successful in terms of sales.
• Developing relationships with suppliers and customers.
• Meeting with a new suppliers in the UK and France to explore product ranges.
• Finding solutions to obstacles faced by the company, an example being implementing a new email marketing platform to facilitate communication with an expanding customer base.
• Processing orders and payments, using CRM database on a daily basis.
• Managing the original retail website, ensuring images and copy stay up to date.
• Selling end of line products on eBay.
• Co-ordinating trade-stands and sales activity at events and trade fairs (both B2B and B2C).
• Overseeing marketing activities, creating digital and print advertising material and identifying new business opportunities through multiple channels of media.
• Assisting in the design of a new E-Commerce website, liaising between management and Website Designers to create a website that was effective in communicating a brand as well as being successful in terms of sales.
• Developing relationships with suppliers and customers.
• Meeting with a new suppliers in the UK and France to explore product ranges.
• Finding solutions to obstacles faced by the company, an example being implementing a new email marketing platform to facilitate communication with an expanding customer base.
• Processing orders and payments, using CRM database on a daily basis.
Database, UP, Processing, Ebay, Website, Sales, Management, B2C, Print, Marketing, E-commerce, B2B, Retail, CRM, Email marketing, Advertising, Design
My education
University of Wales Swansea
Bachelors, Business Management 2 (Minor in International Marketing, Marketing)
Bachelors, Business Management 2 (Minor in International Marketing, Marketing)
Kings School
Secondary, Business Studies
Secondary, Business Studies
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