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Creative strategist delivering commercial brand and marketing results.
Cameron Webb
,
London, United Kingdom
Experience
Other titles
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On its way.
Markets
United Kingdom
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Head of Brand & Creative + Board Director
Infinite Global Consulting.
I was recruited into Infinite Global, a legal and professional services PR company operating across
the USA and UK, to establish and lead their branding offer, a new service to complement existing
PR and Content services.
My remit is multi-faceted, involving pitching and winning new projects, managing client relationships,
advising clients on strategy, account planning, and team management. In addition, I champion culture,
workplace, and innovation on behalf of the board.
I have built several growing accounts, plus secured over £600k of brand-related work in my initial year,
equating to 30% of Infinite Global's UK annual turnover and 9% of the firm's global turnover. The brand
team are now servicing clients in both geographies under brand, and across legal, professional services,
property, and recruitment sectors.
I have led on multiple significant UK and US brand thought-leadership and marketing projects. I continue to lead on all brand-related pitches and strategy work, as well as manage a number of global client accounts.
the USA and UK, to establish and lead their branding offer, a new service to complement existing
PR and Content services.
My remit is multi-faceted, involving pitching and winning new projects, managing client relationships,
advising clients on strategy, account planning, and team management. In addition, I champion culture,
workplace, and innovation on behalf of the board.
I have built several growing accounts, plus secured over £600k of brand-related work in my initial year,
equating to 30% of Infinite Global's UK annual turnover and 9% of the firm's global turnover. The brand
team are now servicing clients in both geographies under brand, and across legal, professional services,
property, and recruitment sectors.
I have led on multiple significant UK and US brand thought-leadership and marketing projects. I continue to lead on all brand-related pitches and strategy work, as well as manage a number of global client accounts.
Marketing, Branding, Innovation, Pr, Leadership, Management, Content, Service, Recruitment, Team management, USA, Winning, LED, Pitching
2015 - 2017
job
Client Director
Radley Yeldar.
Radley Yeldar is one of Europe's largest independent creative agencies, based in Shoreditch, London. My
role was to manage and develop client accounts, as well as consult on, ideate for, and represent the client's
needs and perspectives on creative projects. Liaising across all departments within the agency, I ensured that
creative remained empathetic and aligned to the client's needs and objectives.
I had specific client management responsibility for accounts worth £1m+, including the Britain is GREAT
Campaign (The Prime Minister's Office), Visit Britain, Kaspersky Lab, Holman Fenwick Willan (HFW), and Phillip Morris International.
Projects ranged from Visit Britain's 'Monster Hunting' creative campaigns to attract tourism to Loch Ness, to a Pop-Up store in Old Street Station targeting 16-24 year olds around security risks associated with mobile
phone use.
I also ran several high-value pitches for projects for Legal & General, Danone's Group brand, and won an
initial project for Kaspersky Lab after five years of courtship by the agency.
Our work for the Britain is GREAT campaign and Kaspersky PopUp campaign was award-winning for its
effectiveness. See details below.
role was to manage and develop client accounts, as well as consult on, ideate for, and represent the client's
needs and perspectives on creative projects. Liaising across all departments within the agency, I ensured that
creative remained empathetic and aligned to the client's needs and objectives.
I had specific client management responsibility for accounts worth £1m+, including the Britain is GREAT
Campaign (The Prime Minister's Office), Visit Britain, Kaspersky Lab, Holman Fenwick Willan (HFW), and Phillip Morris International.
Projects ranged from Visit Britain's 'Monster Hunting' creative campaigns to attract tourism to Loch Ness, to a Pop-Up store in Old Street Station targeting 16-24 year olds around security risks associated with mobile
phone use.
I also ran several high-value pitches for projects for Legal & General, Danone's Group brand, and won an
initial project for Kaspersky Lab after five years of courtship by the agency.
Our work for the Britain is GREAT campaign and Kaspersky PopUp campaign was award-winning for its
effectiveness. See details below.
Management, Security, Office, International, Campaign, Winning, UP
2012 - 2017
job
Founder
andWebb.
andWebb is my own consultancy, providing agencies and businesses directly with (business and) brand
strategy, implementation and activation advice based on my individual deep and broad experience both
agency and client side. I work with companies to weave together future societal, tech and consumer trends,
data, creativity, logic, emotion and measurement to build powerful brands and effective marketing
campaigns.
I have worked within a number of London-based creative agencies including Radley Yeldar, Quill, Infinite
Spada, IcoDesign, Latitude, Accept & Proceed and Kaptcha on their client projects and have also taken
interim roles with clients themselves.
_andWebb has contributed to projects for clients including HM Government, Amlin Andretti Formula E
Team, AXA, KPMG, Pearson, Luton Airport, Gordon Dadds and Tenácitas.
strategy, implementation and activation advice based on my individual deep and broad experience both
agency and client side. I work with companies to weave together future societal, tech and consumer trends,
data, creativity, logic, emotion and measurement to build powerful brands and effective marketing
campaigns.
I have worked within a number of London-based creative agencies including Radley Yeldar, Quill, Infinite
Spada, IcoDesign, Latitude, Accept & Proceed and Kaptcha on their client projects and have also taken
interim roles with clients themselves.
_andWebb has contributed to projects for clients including HM Government, Amlin Andretti Formula E
Team, AXA, KPMG, Pearson, Luton Airport, Gordon Dadds and Tenácitas.
Marketing, Implementation, Creativity, Interim, Logic, Founder
2014 - 2014
job
Global Brand Manager
Amlin.
Amlin is a global provider of Insurance and Reinsurance and an original member of Lloyd's of London.
Reporting directly to the Global Head of Communications, my remit was threefold; to increase brand
consistency of the Amlin brand globally - aligning or integrating several sub-brands; to increase brand
awareness through appropriate use of sponsorship and digital marketing; and finally, give clarity to Amlin's
brand difference through re-engineering a number of key touchpoints, including merchandise, presentations and physical spaces.
Specific responsibilities included;
• Build and maintain relationships with Management Group members and Leading Class
Underwriters across all markets.
• Providing strategic brand consultancy to stakeholder groups across the whole firm.
• Co-develop digital strategies for brand engagement with key audiences across online and social media.
• Develop a centralised, cost-effective approach to the production of all Amlin branded touchpoints.
Brand activation
• Global lead on strategic brand projects. These included creating the sponsorship strategy to replace
the Amlin Cup in rugby, and the subsequent brand developed for Amlin Aguri Formula E team),
developing the brand experience for Amlin's global headquarters office space in the Richard
Rogers-designed Leadenhall Building and other regional offices. In addition, I curated a whole new
range of merchandise, marketing material and presentation collateral for Leading Class
Underwriters to use all over the world - translated into six languages.
• Communication programmes for brand launch and activation of the brand to internal audiences.
• Creative direction on major communication campaigns including design of initial concepts.
• Creation of tools and templates to improve quality of brand activation
• Creation of brand integration strategies and programmes for sub-brands of the business.
Governance
• Ownership of brand and regulatory compliance process (including liaison with the firm's legal representatives) mitigating reputational risk to the firm.
• Curating and promoting brand best practice globally.
Reporting directly to the Global Head of Communications, my remit was threefold; to increase brand
consistency of the Amlin brand globally - aligning or integrating several sub-brands; to increase brand
awareness through appropriate use of sponsorship and digital marketing; and finally, give clarity to Amlin's
brand difference through re-engineering a number of key touchpoints, including merchandise, presentations and physical spaces.
Specific responsibilities included;
• Build and maintain relationships with Management Group members and Leading Class
Underwriters across all markets.
• Providing strategic brand consultancy to stakeholder groups across the whole firm.
• Co-develop digital strategies for brand engagement with key audiences across online and social media.
• Develop a centralised, cost-effective approach to the production of all Amlin branded touchpoints.
Brand activation
• Global lead on strategic brand projects. These included creating the sponsorship strategy to replace
the Amlin Cup in rugby, and the subsequent brand developed for Amlin Aguri Formula E team),
developing the brand experience for Amlin's global headquarters office space in the Richard
Rogers-designed Leadenhall Building and other regional offices. In addition, I curated a whole new
range of merchandise, marketing material and presentation collateral for Leading Class
Underwriters to use all over the world - translated into six languages.
• Communication programmes for brand launch and activation of the brand to internal audiences.
• Creative direction on major communication campaigns including design of initial concepts.
• Creation of tools and templates to improve quality of brand activation
• Creation of brand integration strategies and programmes for sub-brands of the business.
Governance
• Ownership of brand and regulatory compliance process (including liaison with the firm's legal representatives) mitigating reputational risk to the firm.
• Curating and promoting brand best practice globally.
Engineering, Social, Manager, Online, Direction, Production, Regulatory, Sponsorship, Insurance, Office, Digital Marketing, Compliance, Brand activation, Integration, Management, Creative direction, Design, Marketing, Social Media
2006 - 2012
job
Head of Brand
KPMG Europe.
Based in Canary Wharf, London and reporting directly to the Europe LLP Chief Marketing
Officer, my remit was to strategically and creatively lead, and reputationally protect the KPMG Europe
brand.
In order to deliver this mandate, I managed a team of five people responsible for advising on all strategic
brand and implementation related topics, supplemented by a network of specialist creative vendors.
Specific responsibilities included;
Brand Direction and consultancy
• Creative lead on strategic brand projects. These included two global rebrands (working alongside organisations such as McKinsey&Co, Interbrand, Brand Union, Saffron and BrandPie), the branding of
£340m Headquarters building in Canary Wharf, the sponsorship of the KPMG Thames Clippers in
London, and Ryder Cup sponsorship.
• Build and maintain relationships with Board members and key stakeholders
• Providing strategic brand consultancy to stakeholder groups, including Human Resources, Recruitment,
Change Management, Internal and External Communications, Facilities and Workplace, Client Hospitality
and all Sector and Function Marketing groups.
• Develop digital strategies for brand engagement with key audiences across online and social media.
• Represent Brand on several steering groups and committees including workplace strategy, art,
global brand, and supplier selection, to identify brand opportunities or brand risks.
• Preparation of yearly Brand marketing plans, plus management of the UK Brand budget.
Brand activation
• Brand launch communication programmes
• Creative direction on major communication campaigns, including design of initial concepts.
• Designing and running innovation workshops to develop entrepreneurial and creative solutions
for marketing and business development initiatives.
• Create brand content for recruitment, induction, exit, and alumni programmes.
• Internal and external brand impact tracking.
Governance
• Ownership of brand and regulatory compliance process, mitigating reputational risk to the firm.
This included developing tools, processes and programmes as well as managing
a helpdesk function.
• Implementation and management of UK supplier roster alongside UK procurement team.
Officer, my remit was to strategically and creatively lead, and reputationally protect the KPMG Europe
brand.
In order to deliver this mandate, I managed a team of five people responsible for advising on all strategic
brand and implementation related topics, supplemented by a network of specialist creative vendors.
Specific responsibilities included;
Brand Direction and consultancy
• Creative lead on strategic brand projects. These included two global rebrands (working alongside organisations such as McKinsey&Co, Interbrand, Brand Union, Saffron and BrandPie), the branding of
£340m Headquarters building in Canary Wharf, the sponsorship of the KPMG Thames Clippers in
London, and Ryder Cup sponsorship.
• Build and maintain relationships with Board members and key stakeholders
• Providing strategic brand consultancy to stakeholder groups, including Human Resources, Recruitment,
Change Management, Internal and External Communications, Facilities and Workplace, Client Hospitality
and all Sector and Function Marketing groups.
• Develop digital strategies for brand engagement with key audiences across online and social media.
• Represent Brand on several steering groups and committees including workplace strategy, art,
global brand, and supplier selection, to identify brand opportunities or brand risks.
• Preparation of yearly Brand marketing plans, plus management of the UK Brand budget.
Brand activation
• Brand launch communication programmes
• Creative direction on major communication campaigns, including design of initial concepts.
• Designing and running innovation workshops to develop entrepreneurial and creative solutions
for marketing and business development initiatives.
• Create brand content for recruitment, induction, exit, and alumni programmes.
• Internal and external brand impact tracking.
Governance
• Ownership of brand and regulatory compliance process, mitigating reputational risk to the firm.
This included developing tools, processes and programmes as well as managing
a helpdesk function.
• Implementation and management of UK supplier roster alongside UK procurement team.
Brand activation, Social, Processes, Online, Direction, Regulatory, Sponsorship, Development, Implementation, Workshops, Recruitment, Compliance, Network, Social Media, Content, Management, Human Resources, Procurement, Creative direction, Budget, Innovation, Branding, Change management, Business development, Design, Marketing
2003 - 2006
job
Head of Design
KPMG UK.
and Watford in the design and production of all print and
digital projects for national marketing campaigns, and high-value proposals. In addition to managing the internal team, I worked with notable external agencies to deliver strategic marketing communications.
I continued to creatively direct a number of high profile country-specific projects, including KPMG's UK
Report and Accounts.
Specific duties included;
• Providing brand advice to Leadership
• Presenting to UK and European board on key brand projects
• Creative lead on strategic projects for the UK firm
• Line management and performance of the UK Design Services function
• Budget planning and spend
• Management reporting
The National Design Services function was later outsourced at a value of £23m in 2006 to Astron
(Later acquired by RR Donnelly). I was part of KPMG's outsourcing deal team to Astron.
digital projects for national marketing campaigns, and high-value proposals. In addition to managing the internal team, I worked with notable external agencies to deliver strategic marketing communications.
I continued to creatively direct a number of high profile country-specific projects, including KPMG's UK
Report and Accounts.
Specific duties included;
• Providing brand advice to Leadership
• Presenting to UK and European board on key brand projects
• Creative lead on strategic projects for the UK firm
• Line management and performance of the UK Design Services function
• Budget planning and spend
• Management reporting
The National Design Services function was later outsourced at a value of £23m in 2006 to Astron
(Later acquired by RR Donnelly). I was part of KPMG's outsourcing deal team to Astron.
Marketing, Design, Budget, Print, Leadership, Management, Strategic Marketing, Outsourcing, Management Reporting, Presenting, Production
1997 - 2000
job
Senior Graphic Designer
KPMG UK Birmingham.
My role as Senior Graphic Designer was in the conceptualisation and production of marketing campaigns, and specific client-facing materials.
The process was end to end from client liaison and briefing, through to quality control on the final
deliverable, including working with third parties such as printers, copywriters and photographers.
Specific duties included;
• Ideation of creative concepts for national marketing campaigns, and new business proposals
• Design advisor to KPMG client teams
• Creating design concepts and artwork for print/digital use
• Presenting design work to senior stakeholders
• Team performance management
The process was end to end from client liaison and briefing, through to quality control on the final
deliverable, including working with third parties such as printers, copywriters and photographers.
Specific duties included;
• Ideation of creative concepts for national marketing campaigns, and new business proposals
• Design advisor to KPMG client teams
• Creating design concepts and artwork for print/digital use
• Presenting design work to senior stakeholders
• Team performance management
Marketing, Design, Print, Performance Management, Artwork, Management, Presenting, Production
1995 - 1997
job
Senior Designer
Chameleon Design.
As a graphic designer for this Point Of Purchase agency, I created in-store promotions and retail
campaigns for major high street names including Sears Group, Wallis, Richards, Miss Selfridge, Sports
Division, Byte and Outfit.
campaigns for major high street names including Sears Group, Wallis, Richards, Miss Selfridge, Sports
Division, Byte and Outfit.
Retail
1993 - 1995
job
Graphic Designer
Altham Designs.
Designing for a range of small, regional clients. Tasks included all aspects of design including making the tea.
Design
My education
n/a
Bachelors, Graphic Design
Bachelors, Graphic Design
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