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Group Account Director specialising in integrated and experiential
Matt Duffey
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Group Account Director with 10+ years experience across top ranking retail, alcohol, consumer electronic, FMCG and luxury brands. Commercially sound, strategically minded and skilled in developing and delivering integrated creative campaigns. Thrives on making things beautifully simple.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - 2019
job
Group Account Director
Exposure London.
Experience agency for the Microsoft flagship store in London; First physical store in Europe, opened July '19
● London-focused store launch campaign; Curation & execution of 12 month in-store experience program
● Embedded a new-win account; Structured the '19-'20 retainer; Working with global and local client teams
● London-focused store launch campaign; Curation & execution of 12 month in-store experience program
● Embedded a new-win account; Structured the '19-'20 retainer; Working with global and local client teams
Embedded, Campaign
2018 - 2018
freelance
Senior Account Director - Freelance
MKTG London.
● Project lead on Burberry and Tiffany; Working with inter Dentsu Aegis brands, local and global clients
● Tiffany display and retail activation encompassing production, logistics, retail, media, social and PR
Nov '17 to July '18 Property investment and development venture
● Tiffany display and retail activation encompassing production, logistics, retail, media, social and PR
Nov '17 to July '18 Property investment and development venture
Retail, Pr, Development, Production, Social
2017 - 2017
freelance
Senior Account Director - Freelance
Forever Beta London.
Strategic and creative lead agency for Co-op Food campaigns across ATL, in-store/out-of-store and online
Online, That you
2016 - 2017
freelance
Account Director - Freelance
Mesh Marketing London.
Account lead on Reckitt Benckiser; Creative development of Finish global campaign identity and toolkits
Development, Campaign
2014 - 2016
job
Account Director
MKTG Sydney.
Accounts incl. Accolade Wines, Brown Forman, Dyson, Carlton & United Breweries (CUB) and Coates Hire
● Strategy, creative development and implementation of multi-channel campaigns, consumer and trade
activations across retail and on/off premise, sponsorship/partnership and experiential activations
● Headed up acquired accounts during agency merger to embed and forge client/agency relationships
● Worked closely with inter Dentsu Aegis Network brands on integrated projects and pitches
Dyson: Lead on agency pitch win, appointed Shopper agency; Remit extended to activations through
proactive approach and relationship building, encompassing studio/artwork support, experiential and events
CUB: Development and implementation of state activations across brand portfolio for on and off premise
accounts: Delivered 90+ state-based activations in 2015
● Strategy, creative development and implementation of multi-channel campaigns, consumer and trade
activations across retail and on/off premise, sponsorship/partnership and experiential activations
● Headed up acquired accounts during agency merger to embed and forge client/agency relationships
● Worked closely with inter Dentsu Aegis Network brands on integrated projects and pitches
Dyson: Lead on agency pitch win, appointed Shopper agency; Remit extended to activations through
proactive approach and relationship building, encompassing studio/artwork support, experiential and events
CUB: Development and implementation of state activations across brand portfolio for on and off premise
accounts: Delivered 90+ state-based activations in 2015
Retail, Artwork, Network, Support, Implementation, Development, Sponsorship, UP
2013 - 2013
freelance
Senior Account Manager - Freelance
Iris London.
● Lead for EE & O2 Operator division on Sony Mobile account for consumer-focused activations
● Creative development, production and implementation of campaigns and activations within retail
environments - in store, call centres, e-commerce platforms, trade conferences and events
● Creative development, production and implementation of campaigns and activations within retail
environments - in store, call centres, e-commerce platforms, trade conferences and events
Retail, E-commerce, Account Manager, Implementation, Development, Production, Manager
2012 - 2013
freelance
Senior Account Manager - Freelance
MullenLowe Open London.
● Support on NPD launch for Unilever; Management of brand campaigns and merchandising for Morrisons
● Integration with MullenLowe on TTL Morrisons campaigns across media, press, OOH, digital and retail
● Integration with MullenLowe on TTL Morrisons campaigns across media, press, OOH, digital and retail
Retail, Account Manager, Management, Integration, Support, Npd, Manager
2012 - 2012
freelance
Senior Account Manager - Freelance
Cubo Communications London.
● Launched ZEO, an NPD non-alcoholic beverage, in premium London on premise accounts
● Multi-channel integrated campaign across outdoor, experiential, digital, social, trade and PR
● Multi-channel integrated campaign across outdoor, experiential, digital, social, trade and PR
Account Manager, Pr, Npd, Campaign, Manager, Social
2011 - 2012
job
Account Manager
The Lounge.
Account Manage on Pernod Ricard working across Havana Club and Kahlua
● Retail and experiential campaign management; Working with internal insight, creative and ops teams
● Project management and execution of the award-winning Mint Revolution campaign for Havana Club
● Social management for Havana Club; Development of content calendar; Evaluation of monthly analytics
● Retail and experiential campaign management; Working with internal insight, creative and ops teams
● Project management and execution of the award-winning Mint Revolution campaign for Havana Club
● Social management for Havana Club; Development of content calendar; Evaluation of monthly analytics
Project Management, Retail, Account Manager, Management, Content, Analytics, Development, Campaign, Manager, Winning, Social
2010 - 2011
job
Account Manager
BD Network.
AM on the Molson Coors account, working across Corona, Carling, Coors Light, Grolsch and ales
● Leading role on the Corona TTL campaign; Digital, social, on/off trade, experiential and trade
● Leading role on the Corona TTL campaign; Digital, social, on/off trade, experiential and trade
Marketing, Account Manager, Campaign, Manager, Social
2009 - 2010
job
Events Exec
Reach.
Managing sampling campaigns for telco and consumer electronic brands
My education
2004
-
2008
University of Hertfordshire
BSc, Sport and Exercise Science
BSc, Sport and Exercise Science
2000
-
2003
Woking College
Intermediategraduate, (B), Leisure & Rec (C), Biology (C)
Intermediategraduate, (B), Leisure & Rec (C), Biology (C)
1995
-
2000
Woking High School
GCSEs, Grades A to C
GCSEs, Grades A to C
?
-
2011
Institute of Promotional Marketing
Unspecified, Pass w/ credit
Unspecified, Pass w/ credit
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