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Senior Marketing & Digital Demand Generation Professional | International experience in Start-up, SME and Large Corporate marketing.
Emma Westley
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm Emma. I've worked in marketing (mainly Tech B2B) for over 15 years now.
I'm highly experienced in developing marketing and digital strategies from the ground up, with a focus on defining creative inbound strategies and creating associated content.
I'm an innovative and iterative thinker with the ability to switch seamlessly between high-level strategy and hands-on execution.
I'm highly experienced in developing marketing and digital strategies from the ground up, with a focus on defining creative inbound strategies and creating associated content.
I'm an innovative and iterative thinker with the ability to switch seamlessly between high-level strategy and hands-on execution.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
DIGITAL MARKETING AND GROWTH CONSULTANT
Freelance.
• Working with a number of start-ups, small businesses and innovation teams in the tech and software markets to develop marketing, content and conversion strategies aligned to target audiences, customer journeys and business objectives.
• Supporting these companies with hands-on execution across digital campaigns and content development, including activities spanning social media, SEO, PPC, PR, events and community building.
• Work samples include:
◦ HomeServe Now App | Growth Marketing & Inbound Funnel Set-up - https://mailchi.mp/homeserve/localjobs
◦ App Development Agency | Full Marketing Mix incl. events - https://www.whitesmith.co/
◦ IT Services Company | Rebrand & Content Management - https://www.itbuilder.co.uk/
◦ Start-up Consulting Agency | Messaging Dev & Copywriting - https://bluenoteconsultinggroup.com
• Supporting these companies with hands-on execution across digital campaigns and content development, including activities spanning social media, SEO, PPC, PR, events and community building.
• Work samples include:
◦ HomeServe Now App | Growth Marketing & Inbound Funnel Set-up - https://mailchi.mp/homeserve/localjobs
◦ App Development Agency | Full Marketing Mix incl. events - https://www.whitesmith.co/
◦ IT Services Company | Rebrand & Content Management - https://www.itbuilder.co.uk/
◦ Start-up Consulting Agency | Messaging Dev & Copywriting - https://bluenoteconsultinggroup.com
Social, App, Software, Growth, It, Content Development, Content, Digital Marketing, Pr, Consulting, Content Management, PPC, App development, Innovation, Copywriting, Seo, Social Media, Marketing
2018 - 2018
job
Global CMO - Data Analytics SaaS Scale-Up
POLYMATICA.
• First senior marketing hire into the company, responsible for the global brand and marketing strategy of this B2B SaaS scale-up in the Data Analytics space. Developing the strategy from the ground up, including brand tone and style, value prop and messaging, and content strategy.
• Building the global marketing team, with a focus on team presence in Russia to support scaling of the business in that region. Managing associated budgets including cross-EMEA budget splits.
• Managing all on and offline assets, building content and campaigns, with a particular focus on Lead Generation, Google Adwords and Social media (Twitter and LinkedIn). Nurturing leads with top and middle of funnel content, closely tracking and measuring engagement metrics, and working closely with Sales to establish account-based approaches for lead generation and pipeline creation.
• Building the global marketing team, with a focus on team presence in Russia to support scaling of the business in that region. Managing associated budgets including cross-EMEA budget splits.
• Managing all on and offline assets, building content and campaigns, with a particular focus on Lead Generation, Google Adwords and Social media (Twitter and LinkedIn). Nurturing leads with top and middle of funnel content, closely tracking and measuring engagement metrics, and working closely with Sales to establish account-based approaches for lead generation and pipeline creation.
Content, Social, Google, Content Strategy, Global Marketing, Twitter, Sales, Analytics, Social Media, Linkedin, Saas, Budget, Adwords, B2B, MArketing Strategy, Google adwords, Marketing
2016 - 2018
job
Director - Marketing & Content Strategy, Demand Gen & Analytics
MARKETONE INTERNATIONAL.
• Building and leading a global team of B2B marketing strategists, a multi-disciplined, cross-regional team tasked with the delivery of B2B projects for major technology and financial services companies, including Cisco, Intel, Oracle, STMicro, Barclaycard and Standard & Poors.
• Working as a key part of client sales and marketing teams on a wide range of long-term projects covering customer journey mapping, content strategies, and demand gen and nurture campaigns.
• Designing content-led campaigns across SEO, social, email and tele to meet sales, channel and marketing targets (Sirius Decisions methodologies). Delivering against KPI through a testing approach supported by real-time, ongoing optimisation and dashboarding.
• Working in a vast array of marketing technologies, designing integrations and lead management processes to support growth delivery. Platforms include: Eloqua, Marketo, Salesforce, Kapost, Adobe Campaign, Adobe Target, Adobe/Google Analytics, Tableau.
• Working as a key part of client sales and marketing teams on a wide range of long-term projects covering customer journey mapping, content strategies, and demand gen and nurture campaigns.
• Designing content-led campaigns across SEO, social, email and tele to meet sales, channel and marketing targets (Sirius Decisions methodologies). Delivering against KPI through a testing approach supported by real-time, ongoing optimisation and dashboarding.
• Working in a vast array of marketing technologies, designing integrations and lead management processes to support growth delivery. Platforms include: Eloqua, Marketo, Salesforce, Kapost, Adobe Campaign, Adobe Target, Adobe/Google Analytics, Tableau.
Technology, Social, Processes, Lead Management, Marketo, Google, Campaign, Content Strategy, KPI, Testing, Adobe, Growth, Marketing, Optimization, Sales, Analytics, Content, Management, Tableau, Cisco, Salesforce, B2B, Oracle, B2B Marketing, Google analytics, Seo
2015 - 2016
job
Senior Manager - Marketing Campaign Management
ACCENTURE INTERACTIVE.
Leading the Marketing Campaign Management discipline for Accenture Interactive, part of Accenture Digital, driving sales & account planning, and capability offerings across automation technologies.
Marketing, Automation, Management, Sales, Campaign, Planning, Manager, Project Management, Change management
2013 - 2015
job
Senior Global Marketing Strategist
HEWLETT-PACKARD (Remote/Bracknell/London).
• Leading an international team in the development and global set-up of marketing nurture blueprints aligned to strategic segmentation and customer journey strategies, & consulting to senior level management on how to optimise their digital marketing programs.
• Working closely with regional sales and operations teams to design field-specific lead management processes mapped to specific stages in the buying process.
• Drove the global adoption & roll-out of marketing automation platforms & aligned demand gen strategies in just 6 months, bringing global teams onto a more modern way of marketing and tracking ROMI.
• Working closely with regional sales and operations teams to design field-specific lead management processes mapped to specific stages in the buying process.
• Drove the global adoption & roll-out of marketing automation platforms & aligned demand gen strategies in just 6 months, bringing global teams onto a more modern way of marketing and tracking ROMI.
Digital Marketing, Marketing, Design, Automation, Marketing Automation, Management, Sales, Global Marketing, International, Lead Management, Processes
2012 - 2013
job
Head of UK & I Commercial Marketing
SYMANTEC CORPORATION.
• Responsible for the strategic management, planning and direction of all Commercial B2B marketing programs in the UK & Ireland, spanning a vast portfolio of security products & solutions.
• Establishing buy-in from regional Sales and Product Management in the identification of new GTM segmentation strategies per geography, leading direct & channel team members in the creation and execution of multi-channel marketing campaigns.
• Achieved a 20% uplift in marketing contribution to sales pipeline measured via Aprimo & SFDC dashboard analytics, as well as closely aligned planning with sales teams.
• Establishing buy-in from regional Sales and Product Management in the identification of new GTM segmentation strategies per geography, leading direct & channel team members in the creation and execution of multi-channel marketing campaigns.
• Achieved a 20% uplift in marketing contribution to sales pipeline measured via Aprimo & SFDC dashboard analytics, as well as closely aligned planning with sales teams.
Marketing, B2B Marketing, Product Management, B2B, Management, Analytics, Sales, Security, Strategic Management, Planning
2008 - 2012
freelance
SENIOR MARKETING MANAGER
Various.
Kaspersky Lab - Global marketing lead, directing the programs team for the company’s biggest B2B brand launch: coordinating multi-channel campaign planning activities both internally and with agencies, leading PR, Events, Internal Comms and Brand in the roll-out of an award-winning, market-leading program.
Hewlett-Packard - Identified a key opportunity within the Cloud Solutions marketplace for an integrated communications program (SMB & Mid-Market). Drove planning for all content strategies across on and offline channels.
Hewlett-Packard - Identified a key opportunity within the Cloud Solutions marketplace for an integrated communications program (SMB & Mid-Market). Drove planning for all content strategies across on and offline channels.
Marketing, Content, Planning, Smb, Manager, MArketing Strategy, B2B Marketing
2006 - 2008
job
Senior Client Manager
PUBLICIS Ltd.
Senior Client and Account Manager for a top 10 UK media agency and the UK office of one of the leading global advertising networks.
Advertising, Office, Manager, Project Management, Marketing, Digital Marketing
2006 - 2006
job
Senior Account Manager
FREEDMAN INTERNATIONAL Ltd.
Senior Account Manager for a global media agency combining consultancy & technology for marketing communications implementation.
Marketing, Account Manager, Technology, Implementation, Manager, Project Management, Project coordination
2004 - 2005
job
Account Manager
WORDBANK Ltd.
Account Manager for a Professional Services agency specialising in the provision of translation and localisation services.
Account Manager, Manager, Project Management, Translation, Proofreading
My education
2018
Cornell University
Certificate, Data Analytics
Certificate, Data Analytics
2017
-
2019
Kings College
PG Diploma, Applied Neuroscience
PG Diploma, Applied Neuroscience
2004
-
2005
The Chartered Institute of Marketing
Diploma, Marketing
Diploma, Marketing
2002
-
2003
University of Westminster
Masters, Technical and Specialised Translation
Masters, Technical and Specialised Translation
1998
-
2002
Exeter College, Oxford University
Bachelors, French and Spanish
Bachelors, French and Spanish
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